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“4.3”

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Reply to Guideline 4.3(a) - Design - Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jan ’26
Reply to Repeated 4.3(a) Spam rejection for a dedicated client app with existing cross-platform user base
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
May ’26
Reply to Visual Novel Game Rejection due to Design 4.3 (a) Spam
To add to this case, and for better understanding of the issue, we've noticed that there's not been any activity on our servers during the second review of the game. The evaluation seems to have been taken without actually evaluating the in-game changes we've made. We did find server activity during the first review. The game had a dating simulation feature (think of profile swiping between fictional characters to unlock storylines), and we assumed that having a “dating resemblance was not in accordance to the 4.3 design guidelines (the one that explains developers should refrain from piling up on already saturated categories, such as dating). Hope this makes things a bit clearer. Thanks again for any insight or feedback on how to get things right.
Oct ’24
Reply to App rejected for Guideline 4.3(a) due to similar app on old account I cannot access
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jun ’25
Reply to 4.3a
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Apr ’26
Reply to Dealing with Guideline 4.3(a) on a Legitimate B2B Legacy App Migration (Unable to redesign)
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
2w
Reply to arrays
This function you have is set up to receive an array of Doubles and let you refer to them as costa: func myfunc(costa: [Double]) { // some code } If you're calling the function like this: myfunc(costa: []) then you're passing in an empty array. [] means an empty array. If you want to pass in some values, you need them in the array, e.g.: myfunc(costa: [1.0, 2.1, 3.2, 4.3]) If you need to return an array of Doubles - or anything - you would use a function like this: func myfunc(costa: [Double]) -> [Double] { // some code return myArray // which would be an array of Doubles } A very useful feature of Swift is the ability to hide the name of the variable, so you don't have to enter it every time. Just put an underscore before the first variable name in the function's signature, i.e.: func myfunc(_ costa: [Double]) { // some code } This lets you access the array of Doubles in costa. To call it you would use: myfunc([1.0, 2.1, 3.2, 4.3]) A similar helpful feature is replacing the underscore wi
Dec ’24
Reply to Guideline 4.3 -- made from template... but they are not.
I got another Guideline 4.3 rejeciton today.This time it is a keyboard extension that enables Japanese and English handwriting (handwriting recogniton) system wide.View on App StoreI immediately appealed to the review board, but even the appeal was rejected just in an hour. They said they gave us all the reasons (yes, made from a template as usual) and my request for detailed explanation was denied.-----We got a phone call on June 6. Finally they decided that the app is unique enough to be appoved. It took several weeks to get attention from the review board this time again. The resolution centre was purly waste of time. It did not resolve anything.
May ’18
Reply to Having Multiple Similar Apps
Guys, if you have enough resources there's still another way: you could create separate account for each of your apps (would work fine for white label and similar business models).I've tried that way and also got 4.3 rejection, so our aim now is to figure out how apple's review algorithms find identical or similar apps and how we could pass through it. We should find a way to confuse/obfuscate code and app's structure, so the bot can't identify copies.If there's no fair review, we should find our own way to make it fair. I understand that this method would help those who just spam on AppStore, but at least that'll attract apple's attention to our problem and problem in its algorithm
Nov ’17
Reply to App Rejected for Guideline 4.3(a) - Need Help Differentiating My App
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Mar ’25
Reply to 4.3.0 Design: Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jun ’25
Reply to Game Rejected due to 4.3 Design Spam!
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jun ’25
Reply to 4.3(b) Design Spam - Rejection
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
May ’26
Reply to Dealing with Guideline 4.3(a) on a Legitimate B2B Legacy App Migration (Unable to redesign)
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
2w
Reply to 4.3 guideline nightmare
We too have been caught by this. The robotic response and complete lack of any deeper insight is most frustrating. We even received a 4.3 rejection for an app which is brand-new and has NEVER been published before. Despite asking for clarification, we simply received the cut and paste answer. We are a small company, my customers don't want to aggregate their content, neither will they sign up for a devloper account on their own (which I read from others actually makes little difference in any case) as they can't agree to be bound by conditions over which they have no control. We are the developers, it is natural for us to work in this world, our clients don't want the hassle or lack the expertise and that is why they pay us to do the work. It's like the world has gone mad!
Sep ’17
Reply to Guideline 4.3(a) - Design - Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
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Activity
Jan ’26
Reply to Repeated 4.3(a) Spam rejection for a dedicated client app with existing cross-platform user base
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Replies
Boosts
Views
Activity
May ’26
Reply to Visual Novel Game Rejection due to Design 4.3 (a) Spam
To add to this case, and for better understanding of the issue, we've noticed that there's not been any activity on our servers during the second review of the game. The evaluation seems to have been taken without actually evaluating the in-game changes we've made. We did find server activity during the first review. The game had a dating simulation feature (think of profile swiping between fictional characters to unlock storylines), and we assumed that having a “dating resemblance was not in accordance to the 4.3 design guidelines (the one that explains developers should refrain from piling up on already saturated categories, such as dating). Hope this makes things a bit clearer. Thanks again for any insight or feedback on how to get things right.
Replies
Boosts
Views
Activity
Oct ’24
Reply to App rejected for Guideline 4.3(a) due to similar app on old account I cannot access
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
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Activity
Jun ’25
Reply to 4.3a
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Replies
Boosts
Views
Activity
Apr ’26
Reply to Dealing with Guideline 4.3(a) on a Legitimate B2B Legacy App Migration (Unable to redesign)
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Replies
Boosts
Views
Activity
2w
Reply to arrays
This function you have is set up to receive an array of Doubles and let you refer to them as costa: func myfunc(costa: [Double]) { // some code } If you're calling the function like this: myfunc(costa: []) then you're passing in an empty array. [] means an empty array. If you want to pass in some values, you need them in the array, e.g.: myfunc(costa: [1.0, 2.1, 3.2, 4.3]) If you need to return an array of Doubles - or anything - you would use a function like this: func myfunc(costa: [Double]) -> [Double] { // some code return myArray // which would be an array of Doubles } A very useful feature of Swift is the ability to hide the name of the variable, so you don't have to enter it every time. Just put an underscore before the first variable name in the function's signature, i.e.: func myfunc(_ costa: [Double]) { // some code } This lets you access the array of Doubles in costa. To call it you would use: myfunc([1.0, 2.1, 3.2, 4.3]) A similar helpful feature is replacing the underscore wi
Replies
Boosts
Views
Activity
Dec ’24
Reply to Guideline 4.3 -- made from template... but they are not.
I got another Guideline 4.3 rejeciton today.This time it is a keyboard extension that enables Japanese and English handwriting (handwriting recogniton) system wide.View on App StoreI immediately appealed to the review board, but even the appeal was rejected just in an hour. They said they gave us all the reasons (yes, made from a template as usual) and my request for detailed explanation was denied.-----We got a phone call on June 6. Finally they decided that the app is unique enough to be appoved. It took several weeks to get attention from the review board this time again. The resolution centre was purly waste of time. It did not resolve anything.
Replies
Boosts
Views
Activity
May ’18
Reply to Having Multiple Similar Apps
Guys, if you have enough resources there's still another way: you could create separate account for each of your apps (would work fine for white label and similar business models).I've tried that way and also got 4.3 rejection, so our aim now is to figure out how apple's review algorithms find identical or similar apps and how we could pass through it. We should find a way to confuse/obfuscate code and app's structure, so the bot can't identify copies.If there's no fair review, we should find our own way to make it fair. I understand that this method would help those who just spam on AppStore, but at least that'll attract apple's attention to our problem and problem in its algorithm
Replies
Boosts
Views
Activity
Nov ’17
Reply to App Rejected for Guideline 4.3(a) - Need Help Differentiating My App
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Replies
Boosts
Views
Activity
Mar ’25
Reply to 4.3.0 Design: Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Replies
Boosts
Views
Activity
Jun ’25
Reply to Game Rejected due to 4.3 Design Spam!
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Replies
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Views
Activity
Jun ’25
Reply to 4.3(b) Design Spam - Rejection
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Replies
Boosts
Views
Activity
May ’26
Reply to Dealing with Guideline 4.3(a) on a Legitimate B2B Legacy App Migration (Unable to redesign)
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Replies
Boosts
Views
Activity
2w
Reply to 4.3 guideline nightmare
We too have been caught by this. The robotic response and complete lack of any deeper insight is most frustrating. We even received a 4.3 rejection for an app which is brand-new and has NEVER been published before. Despite asking for clarification, we simply received the cut and paste answer. We are a small company, my customers don't want to aggregate their content, neither will they sign up for a devloper account on their own (which I read from others actually makes little difference in any case) as they can't agree to be bound by conditions over which they have no control. We are the developers, it is natural for us to work in this world, our clients don't want the hassle or lack the expertise and that is why they pay us to do the work. It's like the world has gone mad!
Replies
Boosts
Views
Activity
Sep ’17