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“4.3”

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Connections application with 4,000 pre-sign ups rejected unfairly - 4.3
For the last 2 years, our team at Panda has had one goal in mind: to change the failing connection application industry. The business model is severely flawed - evidenced in decline of users in match group etc (all public info). We are building the only connections app in the market without paid features – We Don't Play Games”. This in itself revolutionizes a space which currently commodifies human connection; true connections aren’t forged through super-likes, platinum memberships and such pay-to-win models, where users that don’t pay are unfairly disadvantaged. Key Differentiators: Never having paid features 50/50 Male-Female Ratio: Our app will ensure a balanced male-to-female ratio, something not found in other apps, especially in countries like India, where dating apps are dominated by men. This helps create a healthier, more equitable user experience for all genders. In a country like India, how can any connections app succeed with 99.9% men and 0.1% women? Panda Duos: A first-of-its-kind feature where
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0
173
Mar ’25
App Store Rejection - Guideline 4.3(b) - Spam (Dating Apps)
Hi everyone, I understand that Apple is cracking down on generic dating apps, and I totally agree that the App Store is full of low-effort clones. However, our app is a legitimate business with a real user base actively requesting an app version. Been operational since 2020 and serves users in Australia, the US, Canada, and Brazil, with over 57,000 monthly active users (MAUs). This isn’t a reskinned template or a quick-fix dating app—it’s an extension of a platform that users already trust and rely on. Our unique features include: Disappearing Photos & Voice Notes – Messages auto-delete after being viewed for better privacy. Private Galleries with Revocable Access – Users can share and revoke access to private albums anytime. We explained these points in our App Review Notes, but Apple keeps rejecting the app with the same template response about duplicate content in a saturated category. Has anyone successfully overcome this type of rejection for a dating app? Any advice would be greatly appreciated!
1
0
281
Mar ’25
Reply to Varying levels of promo codes based on referral?
Wouldn't that run afoul of the 4.3 guideline everyone (who makes cookie cutter apps) is complaining about, regarding spamming the store with almost-identical apps?IAP promo codes do exist and do work. I'm not sure that would help the situation much though. Apple really doesn't seem to encourage arbitrarily charging different people different prices for the same product.
Dec ’17
Reply to One app, multiple brand
I'm wondering how would one person search for a partiulcar travel guide for Peru in the future. Cos there can only be so many keywords for one app, if it is a contain app, it would not contain all countries in the keyword. Usually if people go to Peru, they would search Peru guide instead of Travel guide.So i think some of you need to stop defending or replying general knowledge about 4.3 .
Nov ’17
Reply to App Rejected (4.3.0 Design Spam) (I'm a iOs developer since 2009 and this is the first time)
There are several reasons for 4.3 rejection, some are not spam by itself but overcrowded category. b) Also avoid piling on to a category that is already saturated;… We will reject these apps unless they provide a unique, high-quality experience. Searching on the AppStore, one can see there are a lot of puzzle games. So may be that's just the reason. If so, have you arguments to convince reviewer that your app creates a unique, high-quality experience ?
Jun ’25
Repeated 4.3(a) Spam rejection for a dedicated client app with existing cross-platform user base
Hi Apple Developer community and Apple Review team, I'm hoping to get assistance with a persistent 4.3(a) rejection for our app ByGate (net.bygate.vpn). Submission ID: c8278a90-8e90-45b2-9256-d2e6b34e9518 Latest review date: May 19, 2026 Our situation: ByGate is not a generic VPN tool. It is a dedicated client application for ByGate's proprietary server infrastructure. The app works exclusively with ByGate servers - users cannot enter custom addresses, import third-party configurations, or connect to any other provider. It is functionally similar to a banking app or a streaming app: it only connects to one specific service. We have been operating ByGate as a cross-platform service: Android app live on Google Play Windows desktop app distributed via our website macOS desktop app distributed via our website Active paying subscriber base across all platforms Our existing users regularly contact our support team asking when the iOS version will be available. They are already using our servers and subscri
2
0
730
May ’26
Reply to Having Multiple Similar Apps
Has anyone tried changing their apps to B2B apps in response? I don't think it's something you can enable once the app's been on the App Store so it's a huge disruption for existing users, but I want to know if it's at least an option for new clients.I'm also getting 4.2.6/4.3 rejections for a white label app for specific clients (my own code, not another service).
Aug ’17
Reply to 4.3a then 3.2f
What a long post just to explain your app was rejected. BTW, what is section 3.2f you refer in your title ? I do not see it in the guidelines. PS: you have posted several times for the same issue and show that you have received a confirmation by reviewer of clause 4.3. And I don't think your financial proposal will help in anyway, will probably have inverse effect. So it is not really useful to repeat the same message again.
Apr ’25
Reply to Guideline 4.3 -- made from template... but they are not.
I got another phone call from Apple.• My account is flagged as a spammer. (It's sad)• The original rejection reason 4.3 is nothing to do with the quality of the app itself. It's based on the spammer flag that is added to my account.• I have to appeal to the review board when I got rejected.• App Review Board originally maintained the rejection, but they have changed their decision last week. They will approve AB Player as an independent app.• That decision hasn't gone through to the reviwer yet. That's why I got rejected yesterday again and I got another copy&paste reply from the reviewer a few hours before the phone call.The above was the fact heard from Apple.The reviewer (who reviews apps on firsthand) thinks I'm a spammer so he doesn't think anything, just copy & paste Guideline 4.3 rejection.That's why he can't tell any particular rejection reason and he doesn't reply anything other than copy&paste message. (Don't waste your time by trying to communicate with the reviewer.)
Apr ’18
App rejected under 4.3(a) Spam: original app, single-app account, appeal filed, no response
Hello, My app 岩片 (YanPian, Apple ID 6800534375, bundle ID com.ajin.heartrate) was rejected on September 19, 2026 under Guideline 4.3(a) - Design - Spam. Submission ID: 69a97b70-0219-42fe-861f-ce737bc19b38, version 1.0 (202609061946). The app is original. I wrote it myself, it is the only app on my account, I have not submitted similar apps on any other account, and I have never used or bought an app template. It is a tool for lead climbers who film their climbs from a tripod far below the wall: Heart-rate overlay: pick a climbing video from Photos. Heart-rate samples recorded by Apple Watch are read from HealthKit (read-only), matched to the video by capture time, and drawn on the video with a heart-rate graph. Zoom and follow: the climber is tiny in a wide shot, so the app crops in and follows them with editable keyframes (on-device person detection). Live capture, with an optional Zhiyun CQ5 gimbal that moves only when the climber is about to leave the frame, and an optional Apple Watch companion.
2
0
614
2w
Reply to Guideline 4.3 -- made from template... but they are not.
Here is the list of our apps that got Guideline 4.3 rejection so far...• https://itunes.apple.com/app/id926102392?ls=1&mt=8 (approved after one month)• https://itunes.apple.com/app/id1272669652?ls=1&mt=8 (approved after giving up the obsolete version and IP commentary book reader (id1217317638))• https://itunes.apple.com/app/id978926628?ls=1&mt=8 (no new update is allowed)• https://itunes.apple.com/app/id325361059?ls=1&mt=8 (no new update is allowed)• https://itunes.apple.com/app/id560440657?ls=1&mt=8 (approved after several phone calls)• https://itunes.apple.com/app/id1020070997?ls=1&mt=8 (no new update is allowed)• https://itunes.apple.com/app/id1217317638?ls=1&mt=8 (no new update is allowed)• https://app-liv.jp/320090110/(told to remove on the phone because it violates Guideline 4.3)
May ’18
Guidelines 4.2.6 and 4.3: per-studio branded builds of a B2B SaaS app which model applies?
We build and operate a management platform for fitness studios — bookings, memberships, payments, class schedules. We're planning the mobile side now and want to get the App Store model right before we build the release pipeline rather than after. What we have One codebase, which we write and maintain. It ships in two configurations from the same source: A marketplace app — every studio on the platform, searchable, with a picker. One binary, one listing, our brand. A per-studio configuration of that same app — identical functionality, with that studio's name, logo and colour palette, pointed at that studio's data. Studios ask for the second because they want their own presence in the store. Each one is a real business: real class schedules, real bookings, real payments taken by that studio, real members using it weekly. What I'm unsure about 4.2.6 Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app's content. I ca
2
0
376
Aug ’26
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
Hi, I have the same problem... No matter what now, they reject anything I try to do. All telling me to make a container app. i have an unique app, (we think there is not other similar in all store) ... we submit.... and after one minute they reject with the same copy and paste reply... 4.3 Design spam.... absurd and frustating!!!! PLEASE, STOP USE BOT FOR APP REVIEW
Nov ’17
Reply to Apple 4.3 guideline - What to do
This solution was solved? Because its seens like same issue. My customers creates their own accounts, but the 4.3 Spam will take it out again, because already exist another app with the same estruture or not?Thinking about it, 2 or 3 customers upload their apps so its give a rejected spam because its the same app each other, dont you?sorry for my bad english
Aug ’17
Connections application with 4,000 pre-sign ups rejected unfairly - 4.3
For the last 2 years, our team at Panda has had one goal in mind: to change the failing connection application industry. The business model is severely flawed - evidenced in decline of users in match group etc (all public info). We are building the only connections app in the market without paid features – We Don't Play Games”. This in itself revolutionizes a space which currently commodifies human connection; true connections aren’t forged through super-likes, platinum memberships and such pay-to-win models, where users that don’t pay are unfairly disadvantaged. Key Differentiators: Never having paid features 50/50 Male-Female Ratio: Our app will ensure a balanced male-to-female ratio, something not found in other apps, especially in countries like India, where dating apps are dominated by men. This helps create a healthier, more equitable user experience for all genders. In a country like India, how can any connections app succeed with 99.9% men and 0.1% women? Panda Duos: A first-of-its-kind feature where
Replies
3
Boosts
0
Views
173
Activity
Mar ’25
App Store Rejection - Guideline 4.3(b) - Spam (Dating Apps)
Hi everyone, I understand that Apple is cracking down on generic dating apps, and I totally agree that the App Store is full of low-effort clones. However, our app is a legitimate business with a real user base actively requesting an app version. Been operational since 2020 and serves users in Australia, the US, Canada, and Brazil, with over 57,000 monthly active users (MAUs). This isn’t a reskinned template or a quick-fix dating app—it’s an extension of a platform that users already trust and rely on. Our unique features include: Disappearing Photos & Voice Notes – Messages auto-delete after being viewed for better privacy. Private Galleries with Revocable Access – Users can share and revoke access to private albums anytime. We explained these points in our App Review Notes, but Apple keeps rejecting the app with the same template response about duplicate content in a saturated category. Has anyone successfully overcome this type of rejection for a dating app? Any advice would be greatly appreciated!
Replies
1
Boosts
0
Views
281
Activity
Mar ’25
Reply to Varying levels of promo codes based on referral?
Wouldn't that run afoul of the 4.3 guideline everyone (who makes cookie cutter apps) is complaining about, regarding spamming the store with almost-identical apps?IAP promo codes do exist and do work. I'm not sure that would help the situation much though. Apple really doesn't seem to encourage arbitrarily charging different people different prices for the same product.
Replies
Boosts
Views
Activity
Dec ’17
Reply to One app, multiple brand
I'm wondering how would one person search for a partiulcar travel guide for Peru in the future. Cos there can only be so many keywords for one app, if it is a contain app, it would not contain all countries in the keyword. Usually if people go to Peru, they would search Peru guide instead of Travel guide.So i think some of you need to stop defending or replying general knowledge about 4.3 .
Replies
Boosts
Views
Activity
Nov ’17
Reply to App Rejected (4.3.0 Design Spam) (I'm a iOs developer since 2009 and this is the first time)
There are several reasons for 4.3 rejection, some are not spam by itself but overcrowded category. b) Also avoid piling on to a category that is already saturated;… We will reject these apps unless they provide a unique, high-quality experience. Searching on the AppStore, one can see there are a lot of puzzle games. So may be that's just the reason. If so, have you arguments to convince reviewer that your app creates a unique, high-quality experience ?
Replies
Boosts
Views
Activity
Jun ’25
Repeated 4.3(a) Spam rejection for a dedicated client app with existing cross-platform user base
Hi Apple Developer community and Apple Review team, I'm hoping to get assistance with a persistent 4.3(a) rejection for our app ByGate (net.bygate.vpn). Submission ID: c8278a90-8e90-45b2-9256-d2e6b34e9518 Latest review date: May 19, 2026 Our situation: ByGate is not a generic VPN tool. It is a dedicated client application for ByGate's proprietary server infrastructure. The app works exclusively with ByGate servers - users cannot enter custom addresses, import third-party configurations, or connect to any other provider. It is functionally similar to a banking app or a streaming app: it only connects to one specific service. We have been operating ByGate as a cross-platform service: Android app live on Google Play Windows desktop app distributed via our website macOS desktop app distributed via our website Active paying subscriber base across all platforms Our existing users regularly contact our support team asking when the iOS version will be available. They are already using our servers and subscri
Replies
2
Boosts
0
Views
730
Activity
May ’26
Reply to Having Multiple Similar Apps
Has anyone tried changing their apps to B2B apps in response? I don't think it's something you can enable once the app's been on the App Store so it's a huge disruption for existing users, but I want to know if it's at least an option for new clients.I'm also getting 4.2.6/4.3 rejections for a white label app for specific clients (my own code, not another service).
Replies
Boosts
Views
Activity
Aug ’17
Reply to 4.3a then 3.2f
What a long post just to explain your app was rejected. BTW, what is section 3.2f you refer in your title ? I do not see it in the guidelines. PS: you have posted several times for the same issue and show that you have received a confirmation by reviewer of clause 4.3. And I don't think your financial proposal will help in anyway, will probably have inverse effect. So it is not really useful to repeat the same message again.
Replies
Boosts
Views
Activity
Apr ’25
Reply to Guideline 4.3 -- made from template... but they are not.
I got another phone call from Apple.• My account is flagged as a spammer. (It's sad)• The original rejection reason 4.3 is nothing to do with the quality of the app itself. It's based on the spammer flag that is added to my account.• I have to appeal to the review board when I got rejected.• App Review Board originally maintained the rejection, but they have changed their decision last week. They will approve AB Player as an independent app.• That decision hasn't gone through to the reviwer yet. That's why I got rejected yesterday again and I got another copy&paste reply from the reviewer a few hours before the phone call.The above was the fact heard from Apple.The reviewer (who reviews apps on firsthand) thinks I'm a spammer so he doesn't think anything, just copy & paste Guideline 4.3 rejection.That's why he can't tell any particular rejection reason and he doesn't reply anything other than copy&paste message. (Don't waste your time by trying to communicate with the reviewer.)
Replies
Boosts
Views
Activity
Apr ’18
App rejected under 4.3(a) Spam: original app, single-app account, appeal filed, no response
Hello, My app 岩片 (YanPian, Apple ID 6800534375, bundle ID com.ajin.heartrate) was rejected on September 19, 2026 under Guideline 4.3(a) - Design - Spam. Submission ID: 69a97b70-0219-42fe-861f-ce737bc19b38, version 1.0 (202609061946). The app is original. I wrote it myself, it is the only app on my account, I have not submitted similar apps on any other account, and I have never used or bought an app template. It is a tool for lead climbers who film their climbs from a tripod far below the wall: Heart-rate overlay: pick a climbing video from Photos. Heart-rate samples recorded by Apple Watch are read from HealthKit (read-only), matched to the video by capture time, and drawn on the video with a heart-rate graph. Zoom and follow: the climber is tiny in a wide shot, so the app crops in and follows them with editable keyframes (on-device person detection). Live capture, with an optional Zhiyun CQ5 gimbal that moves only when the climber is about to leave the frame, and an optional Apple Watch companion.
Replies
2
Boosts
0
Views
614
Activity
2w
Guideline 4.3(a) - Design - Spamsubmitted by a terminated Apple Developer Program account
code write by flutter,and I never post by a other account,why?
Replies
0
Boosts
0
Views
531
Activity
May ’24
Reply to Guideline 4.3 -- made from template... but they are not.
Here is the list of our apps that got Guideline 4.3 rejection so far...• https://itunes.apple.com/app/id926102392?ls=1&mt=8 (approved after one month)• https://itunes.apple.com/app/id1272669652?ls=1&mt=8 (approved after giving up the obsolete version and IP commentary book reader (id1217317638))• https://itunes.apple.com/app/id978926628?ls=1&mt=8 (no new update is allowed)• https://itunes.apple.com/app/id325361059?ls=1&mt=8 (no new update is allowed)• https://itunes.apple.com/app/id560440657?ls=1&mt=8 (approved after several phone calls)• https://itunes.apple.com/app/id1020070997?ls=1&mt=8 (no new update is allowed)• https://itunes.apple.com/app/id1217317638?ls=1&mt=8 (no new update is allowed)• https://app-liv.jp/320090110/(told to remove on the phone because it violates Guideline 4.3)
Replies
Boosts
Views
Activity
May ’18
Guidelines 4.2.6 and 4.3: per-studio branded builds of a B2B SaaS app which model applies?
We build and operate a management platform for fitness studios — bookings, memberships, payments, class schedules. We're planning the mobile side now and want to get the App Store model right before we build the release pipeline rather than after. What we have One codebase, which we write and maintain. It ships in two configurations from the same source: A marketplace app — every studio on the platform, searchable, with a picker. One binary, one listing, our brand. A per-studio configuration of that same app — identical functionality, with that studio's name, logo and colour palette, pointed at that studio's data. Studios ask for the second because they want their own presence in the store. Each one is a real business: real class schedules, real bookings, real payments taken by that studio, real members using it weekly. What I'm unsure about 4.2.6 Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app's content. I ca
Replies
2
Boosts
0
Views
376
Activity
Aug ’26
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
Hi, I have the same problem... No matter what now, they reject anything I try to do. All telling me to make a container app. i have an unique app, (we think there is not other similar in all store) ... we submit.... and after one minute they reject with the same copy and paste reply... 4.3 Design spam.... absurd and frustating!!!! PLEASE, STOP USE BOT FOR APP REVIEW
Replies
Boosts
Views
Activity
Nov ’17
Reply to Apple 4.3 guideline - What to do
This solution was solved? Because its seens like same issue. My customers creates their own accounts, but the 4.3 Spam will take it out again, because already exist another app with the same estruture or not?Thinking about it, 2 or 3 customers upload their apps so its give a rejected spam because its the same app each other, dont you?sorry for my bad english
Replies
Boosts
Views
Activity
Aug ’17