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“4.3”

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Reply to App Store Guideline 4.3(b): A Barrier to Meaningful Innovation?
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Apr ’26
Reply to My Game is Rejected (Has Unique Features and Art Style) - Guideline 4.3(a) - Design - Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Feb ’25
Reply to How to get a human to review my app
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Feb ’25
Reply to App Submission Clarification – Similar Functionality to Existing App
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jun ’25
Reply to Spam Design
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer account ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Sep ’25
Reply to Having Multiple Similar Apps
Guys, if you have enough resources there's still another way: you could create separate account for each of your apps (would work fine for white label and similar business models).I've tried that way and also got 4.3 rejection, so our aim now is to figure out how apple's review algorithms find identical or similar apps and how we could pass through it. We should find a way to confuse/obfuscate code and app's structure, so the bot can't identify copies.If there's no fair review, we should find our own way to make it fair. I understand that this method would help those who just spam on AppStore, but at least that'll attract apple's attention to our problem and problem in its algorithm
Nov ’17
Reply to App Rejected for Guideline 4.3(a) - Need Help Differentiating My App
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Mar ’25
Reply to 4.3.0 Design: Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jun ’25
Reply to Game Rejected due to 4.3 Design Spam!
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jun ’25
Reply to problema publicando mi primera app
We are not able to provide feedback on app concepts or features, but we recommend evaluating your app against the App Store Review Guidelines, as well as the iOS Developer Program License Agreement (PLA), and the Human Interface Guidelines. ¿Es el único comentario que hacen los revisores de la Appstore? ¿No dice nada sobre la aplicación, qué hace? Las directrices de la Appstore no son tan largas de leer. Y podrías centrarte en unas pocas: 4.1 Copias: ¿es tu aplicación similar a una ya existente? 4.2 funcionalidad mínima: ¿hace tu aplicación un buen uso de las capacidades de iOS? 4.3 Spam: ¿responde a una necesidad ya cubierta por muchas aplicaciones? 5.6.4 Calidad de la aplicación En tu próximo envío a Appstore, explica al revisor en los comentarios lo que has hecho para solucionar los problemas planteados en las revisiones anteriores. Eso suele ayudar. Is it the only comment made by Appstore reviewers ? You do not tell anything about the app, what it is doing ? Appstore guidelines are not that long
Sep ’22
Reply to Apple Developer Program account under investigation
I have a 6 million downloaded basketball game, I made a soccer game based on it by 1.5 years. Apple rejected the soccer game and told me that they will terminate my account after 14 days, I feel inexplicable, I have never sell this game, I transferred the basketball game to a new account because I don't want to lose it after 14 days.I submited the soccer game again for review by another new account.But it has been rejected by 4.3 spam, ridiculously he said that I dumplicated my own game, because I used to submitted the game by the terminated account. And the new account under investigation.I have not update the basketball game for 6 months,I don't want lost the basketball game if I update it.
Oct ’19
Reply to Guideline 4.3 - Design - Abuse against developers?
Basically, I have been dealing with the same issue. Apple is just basically sending auto-responses. So here is basically what Apple will allow you to do.1. If you upload an app and get hit with 4.3 or 4.2.62. Build your container app3. Your container app will get rejected because of the auto scans apple is doing.4. Reply in the first rejected app that you have built a container app and reference that container app5. Apple will reply super quick6. Your app will go into review!So basically Apple is giving you one more app to make in your developer account... If you follow their rules they will work with you very fast. I don't like what is happening but I do like that they are giving us an option... Hope this helps everyone.
Oct ’17
Reply to My App Rejected 4.3 Design: Spam
At WWDC 2023 I updated my app and will get: Guideline 4.3 - Design «We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam». I asked to write what exactly I copied and how do I understand it in general? This is my application, developed from scratch. There are figma files with the design, roadmap, issue's, etc. I paid $100, spent a three months and got rejected 👍 Сomplete demotivation. With this logic, if there is a «ToDo» application, then no other developers can create a similar one with their own functionality? P.S. My application works with Stable Diffusion, text-to-image/image-to-image for macOS.
Jun ’23
Reply to App moderation process problem
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jan ’25
Reply to App Review rejected due to Guideline 4.3(a) - Design - Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Feb ’25
Reply to App Store Guideline 4.3(b): A Barrier to Meaningful Innovation?
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
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Apr ’26
Reply to My Game is Rejected (Has Unique Features and Art Style) - Guideline 4.3(a) - Design - Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
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Feb ’25
Reply to How to get a human to review my app
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Replies
Boosts
Views
Activity
Feb ’25
Reply to App Submission Clarification – Similar Functionality to Existing App
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Replies
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Activity
Jun ’25
Reply to Spam Design
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer account ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Replies
Boosts
Views
Activity
Sep ’25
Reply to Having Multiple Similar Apps
Guys, if you have enough resources there's still another way: you could create separate account for each of your apps (would work fine for white label and similar business models).I've tried that way and also got 4.3 rejection, so our aim now is to figure out how apple's review algorithms find identical or similar apps and how we could pass through it. We should find a way to confuse/obfuscate code and app's structure, so the bot can't identify copies.If there's no fair review, we should find our own way to make it fair. I understand that this method would help those who just spam on AppStore, but at least that'll attract apple's attention to our problem and problem in its algorithm
Replies
Boosts
Views
Activity
Nov ’17
Reply to App Rejected for Guideline 4.3(a) - Need Help Differentiating My App
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Replies
Boosts
Views
Activity
Mar ’25
Reply to 4.3.0 Design: Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Replies
Boosts
Views
Activity
Jun ’25
Reply to Game Rejected due to 4.3 Design Spam!
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Replies
Boosts
Views
Activity
Jun ’25
Reply to problema publicando mi primera app
We are not able to provide feedback on app concepts or features, but we recommend evaluating your app against the App Store Review Guidelines, as well as the iOS Developer Program License Agreement (PLA), and the Human Interface Guidelines. ¿Es el único comentario que hacen los revisores de la Appstore? ¿No dice nada sobre la aplicación, qué hace? Las directrices de la Appstore no son tan largas de leer. Y podrías centrarte en unas pocas: 4.1 Copias: ¿es tu aplicación similar a una ya existente? 4.2 funcionalidad mínima: ¿hace tu aplicación un buen uso de las capacidades de iOS? 4.3 Spam: ¿responde a una necesidad ya cubierta por muchas aplicaciones? 5.6.4 Calidad de la aplicación En tu próximo envío a Appstore, explica al revisor en los comentarios lo que has hecho para solucionar los problemas planteados en las revisiones anteriores. Eso suele ayudar. Is it the only comment made by Appstore reviewers ? You do not tell anything about the app, what it is doing ? Appstore guidelines are not that long
Replies
Boosts
Views
Activity
Sep ’22
Reply to Apple Developer Program account under investigation
I have a 6 million downloaded basketball game, I made a soccer game based on it by 1.5 years. Apple rejected the soccer game and told me that they will terminate my account after 14 days, I feel inexplicable, I have never sell this game, I transferred the basketball game to a new account because I don't want to lose it after 14 days.I submited the soccer game again for review by another new account.But it has been rejected by 4.3 spam, ridiculously he said that I dumplicated my own game, because I used to submitted the game by the terminated account. And the new account under investigation.I have not update the basketball game for 6 months,I don't want lost the basketball game if I update it.
Replies
Boosts
Views
Activity
Oct ’19
Reply to Guideline 4.3 - Design - Abuse against developers?
Basically, I have been dealing with the same issue. Apple is just basically sending auto-responses. So here is basically what Apple will allow you to do.1. If you upload an app and get hit with 4.3 or 4.2.62. Build your container app3. Your container app will get rejected because of the auto scans apple is doing.4. Reply in the first rejected app that you have built a container app and reference that container app5. Apple will reply super quick6. Your app will go into review!So basically Apple is giving you one more app to make in your developer account... If you follow their rules they will work with you very fast. I don't like what is happening but I do like that they are giving us an option... Hope this helps everyone.
Replies
Boosts
Views
Activity
Oct ’17
Reply to My App Rejected 4.3 Design: Spam
At WWDC 2023 I updated my app and will get: Guideline 4.3 - Design «We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam». I asked to write what exactly I copied and how do I understand it in general? This is my application, developed from scratch. There are figma files with the design, roadmap, issue's, etc. I paid $100, spent a three months and got rejected 👍 Сomplete demotivation. With this logic, if there is a «ToDo» application, then no other developers can create a similar one with their own functionality? P.S. My application works with Stable Diffusion, text-to-image/image-to-image for macOS.
Replies
Boosts
Views
Activity
Jun ’23
Reply to App moderation process problem
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Replies
Boosts
Views
Activity
Jan ’25
Reply to App Review rejected due to Guideline 4.3(a) - Design - Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
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Feb ’25