Are win-back offers presented for the entire Subscription Group?

Question

RanLearns OP

Created Oct ’24

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If I have a monthly subscription offering for an app and also a yearly subscription offering for the same app.

And if I set up a win-back offer through App Store Connect on the yearly subscription offering.

Will this win-back offer be shown to lapsed subscribers of both the monthly and yearly offerings?

Or would it be necessary to create a different win-back offer for each offering if we want lapsed subscribers to see a win-back offer regardless of which subscription they had previously purchased?

Thanks so much in advance!

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Answer 1

App Store Commerce Engineer OP

Apple

Oct ’24

Accepted Answer

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Win-back offers are per-product, and users are only eligible for win-back offers on the most-recently-lapsed subscription product of theirs in each subscription group. That means in this case you'd need to setup distinct win-back offers for the monthly and yearly products if you want lapsed subscribers of each to be eligible.

For help with setting up win-back offers, see here: https://developer.apple.com/help/app-store-connect/manage-subscriptions/set-up-win-back-offers/

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