App moderation process problem

Hello, My app was rejected because of App Review Guideline 4.3 – Design Spam. The response I received states: “We noticed your app shares similar features, interface design, and functionality with other apps available on the App Store. Apps that duplicate content or functionality from other apps without adding significant value or unique user experiences are considered spam and will not be approved for distribution.”

I developed Plinking Platform Rise, a reaction and accuracy game where players control a platform to balance a ball while avoiding obstacles. The game becomes more challenging with each level, and a dark mode adds an exciting element by reducing visibility and requiring greater precision.

I’ve tried multiple times to understand the exact reasons for this rejection and made several updates to address potential issues, but all my efforts have been ignored by App Review. None of the changes I implemented led to a resolution.

This is the first app I’ve submitted to the App Store, and I developed it independently. I haven’t copied any design, functionality, or gameplay from existing apps. While my app uses Unity, which might result in some similarities, I’ve worked hard to create a unique experience with original gameplay, visuals, and mechanics.

I can’t identify any apps that closely resemble mine, but the rejection suggests otherwise. I would appreciate any advice on how to resolve this issue and demonstrate the originality of my app.

Kind regards, Ihor Koval

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences.

If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select "App Review Appointment." A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

App moderation process problem
 
 
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