I’m trying to clarify keyword usage in App Store Optimization. Apple’s docs suggest you can use phrases like “Near Me” instead of separating words with commas (“Near,Me”). Does assigning phrases directly improve ranking compared to letting Apple combine single keywords?
Need Help Understanding Apple’s Keyword Phrase Guidance
Apple’s algorithm interprets both phrases and single keywords, so combining them thoughtfully can improve discoverability.
Apple indexes keywords as individual terms, so using phrases like “Near Me” does not improve ranking compared to separate keywords, since Apple automatically combines relevant words in search results.