My iOS app currently holds a 3.5★ rating with limited reviews, and I’d like to raise it by motivating happy users to share feedback. I’m looking for ethical ways to do this without being pushy. What are the best strategies and timing for review prompts to boost ratings while keeping users satisfied?
What’s the best way to improve my app’s rating and get more positive reviews?
Take care not to try and tweak the evaluation. That could result in account termination.
What you could do:
- add a nice feature to the app, attractive to users
- ask them what they think of this new feature
While you can't control when people review or what they say, you can control when they're prompted to post a review. Make sure to only prompt them when your code detects that they are getting real value from your app. Don't just pop it up at launch time. Wait until they're (done) using a key feature.
Also monitor the reviews closely. For a real, non-scam app, 3.5 is pretty good. You're always going to get 1-star junk reviews saying, "the app works great but costs too much", or worse. While you can't stop those, you can turn them into your favour. Reply to those reviews and turn them into an advertisement for your app. Show how responsive you are. Point out valuable key features. Etc. If the haters see that you can effectively turn their 1-star reviews into useful advertisements, they won't bother.
Don't read the reviews or look at the ratings, it will only make you miserable. Just concentrate on making the best app you can.