How has your experience with ASO been, and did paid App Store ads make a noticeable positive impact?

I’m launching my game on May 9 and have been going through Apple’s App Store course. It’s informative but also feels like a marketing push. For those who’ve tried App Store campaigns, did they actually drive results like views, conversions, or in-app purchases? Sharing your app/industry for context would be super helpful.

How has your experience with ASO been, and did paid App Store ads make a noticeable positive impact?
 
 
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