How to Reserve an App Name in App Store Connect Before app's Release?

Hello Apple Dev Support,

Our company is preparing to submit an iOS and iPadOS application. When development commenced nine months ago, the application name was available. However, during the submission process for internal and external testing via TestFlight, we discovered that the name is already in use.

We are seeking a solution to secure our application name, ensuring its exclusive use for our purposes. We anticipate approximately four to five months of development before the application's release.

If we submit our application for Apple review and receive approval but refrain from releasing it, would this action reserve or register the name for our exclusive use, preventing others from utilizing it?

Thank you

You don't need to submit.

Just prepare for submission by completing in AppStoreConnect, but not submitting.

How to Reserve an App Name in App Store Connect Before app's Release?
 
 
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