What are the five App Store Optimization principles that helped us push more than 500 apps to top rankings on both the App Store and Google Play?

Hi everyone, I’m part of the AppsLift team and wanted to briefly share practical ASO principles we follow that have helped 500 plus apps reach top positions on Google Play and the App Store using data driven decisions, deep keyword research, strong app quality, organic and paid alignment, and market specific localization that teams can apply to their own apps.