How did 2026 change our understanding of App Store Optimization

App Store Distribution & Marketing App Store Connect
Dimitri_A OP
Created 3d
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2026 confirmed that ASO has evolved beyond keywords into a full funnel system where creatives, conversion rate, app quality, retention, and ads drive visibility.

Organic growth now comes mainly from Explore and Browse, with algorithms rewarding strong visuals and product health over simple metadata changes.

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Valerianna_1 OP
1d

In 2026, ASO became a full funnel strategy where creatives, conversion, retention, and app quality drive visibility through Explore and Browse rather than just keywords.

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How did 2026 change our understanding of App Store Optimization
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