Rejected under Guideline 3.1.1 for Partner Codes (B2B/Enterprise Content) – Seeking advice on Appeal

Hi everyone,

I’m seeking some advice on a recurring rejection for our app, tassie., regarding Guideline 3.1.1 (In-App Purchase).

The Situation: Our app offers walking tours. While we sell public tours via In-App Purchases (which works perfectly), we also create bespoke, private tours for corporate clients (e.g., a specific company teambuilding event or a private anniversary tour). These tours contain company-specific info and are not available for sale to the general public.

The Issue: We use "Partner Codes" (Access Codes) to allow employees of these companies to unlock their private tours. Apple keeps rejecting us under 3.1.1, claiming we are bypassing the IAP system.

Our Argument: We believe this falls under Guideline 3.1.3(c) (Enterprise Users).

The content is bespoke and created for a specific organization.

The end-user (the employee) does not pay for this content; it is a B2B transaction between us and the corporation.

The content is not relevant to the general public and therefore not suitable for the public IAP storefront.

The Question: Has anyone successfully navigated this? We’ve tried explaining the B2B nature in the App Review notes, but the reviewers seem to hit a wall as soon as they see an "input field" for a code.

Should we move the "Partner Code" field deeper into the Profile/Settings to distance it from the Shop?

Is there a specific way to document the "Bespoke" nature of the content to satisfy the reviewers?

Would an Appeal be the best route, or should we request a phone call (which we are currently scheduled for)?

Any insights or experiences with Guideline 3.1.3(c) would be greatly appreciated!

Thanks in advance, Danique | tassie.

Rejected under Guideline 3.1.1 for Partner Codes (B2B/Enterprise Content) – Seeking advice on Appeal
 
 
Q