Appeal Submitted Over 30 Days Ago – No Response Yet (Pending Termination Notice)

Hello,

I’m posting here to ask for guidance and to see if anyone has experienced a similar situation.

More than 30 days ago, I submitted an appeal to the App Review Board after receiving a Pending Termination Notice for my Apple Developer Program account. However, I have not received any response or update since submitting the appeal.

In the notice, Apple mentioned that my account was associated with “dishonest or fraudulent activity” related to app submissions. I want to clarify that I did not intentionally attempt to bypass the App Review process.

The only change I made around that time was editing some app metadata (subtitle keywords) while trying to optimize my Apple Search Ads campaign. Looking back, I now understand that some of those keywords may have been interpreted as referencing content that Apple considers inappropriate for the App Store.

After realizing this might have caused an issue, I immediately:

Canceled the latest app submission that contained those metadata changes

Explained the situation clearly in my appeal to the App Review Board

Confirmed that I would avoid using similar metadata in the future

Despite providing this explanation in my appeal, I have not received any reply or update for over a month, so I’m unsure about the current status of the appeal.

If anyone here has gone through a similar process, could you share:

How long it took to receive a response from the App Review Board?

Whether it’s normal for appeals to take this long?

Also, if any Apple staff happens to see this post, I would sincerely appreciate any guidance on whether my appeal is still under review or if there is anything further I should provide.

Thank you very much for your time and help.

Hi,

I went through a very similar situation in February 2026 and was eventually able to get my account reinstated, so I wanted to share my experience in case it helps.

To answer your questions first:
In my case, it took 10 days total for my account to be reinstated, but the App Review Board responded just 3 days after I submitted a second appeal that correctly identified the actual root cause. Based on that, waiting more than 30 days does feel unusually long. It’s possible that your current appeal may not be addressing the specific issue Apple is concerned about.

Regarding your case, metadata problems typically result in a standard App Rejection, not an account-level action — so I personally find it unlikely that subtitle keywords alone would trigger a Pending Termination Notice.

Here is the timeline of what happened to me:

Feb 11: I submitted an update for my published app (“App A”).

Feb 14: I received Pending Termination Notices for all my apps. The notice was a generic template, and Apple did not explicitly point out the exact problem. Since I had just submitted an update for App A, I incorrectly assumed that update was the cause. I submitted an appeal specifically for App A, explaining its architecture to show there were no hidden features. I received no response.

Feb 21: Prior to the termination notice, I had opened a regular Developer Support ticket for a different, unreleased app (“App B”), simply asking when its review would start. Support finally replied to that old ticket, stating: “After checking your app record, I can confirm a decision was made to your developer account...” Seeing App B mentioned in the context of an account decision made me suspect that this unreleased app might actually be the target.

I then remembered leaving some experimental web browser features, along with in-development code for subscriptions and video conversion, in its codebase. Because it was a hassle to delete the code entirely, I had commented out the UI. Users couldn’t access it, but the code was still compiled in the binary.

I immediately submitted a second appeal, this time focusing on App B. I proactively reported this leftover code as my hypothesis for the issue, admitted the oversight, and presented a concrete preventative plan.

Feb 24: Just 3 days later, the App Review Board revoked my termination. App B was then rejected under Guideline 2.3.1 (Hidden Features). I removed the code and recently resubmitted it (still waiting for review). My developer account was restored, and my previously removed published apps returned to the App Store.

Based on my experience, if there is a possibility that the issue lies in your binary rather than the metadata, here is what I would suggest:

1 . Inspect all apps under your account (including unreleased ones)
Don’t just focus on the app you recently updated. Inspect the codebase of every app. If there are any apps you haven’t filed an appeal for yet, you might want to submit appeals for them as well.

2 . Proactively self-report if you find anything questionable
If you discover unused code, leftover frameworks, or features with commented-out UIs, proactively self-report it in your appeal. You can clarify that there was no malicious intent (e.g., no UI execution path), explain why the code remained, and outline the exact steps you will take to prevent similar issues going forward.

I recommend doing a deep audit of all your apps. If you already appealed for an app but later discover a more plausible root cause, submitting a new appeal with that specific information may help. I have attached screenshots of my notices for reference.

I hope your situation gets resolved soon.

*App A

*App B

*App B

Appeal Submitted Over 30 Days Ago – No Response Yet (Pending Termination Notice)
 
 
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