I'm genuinely at a loss with Apple's App Review process.
Our backend records show that across BOTH reviews, Apple's reviewers did not complete a SINGLE use of our app's core functionality. Not once. ZERO completed generations.
For the latest review, our logs confirm Apple successfully logged in, but recorded ZERO generation requests and ZERO credits consumed.
This isn't some minor feature. It's the entire foundation of our app.
Our app fundamentally changes and becomes personalised as it's used. Without completing that process, you're essentially judging an incomplete product.
Submission ID: 6a126514-9bb6-4d91-923c-bf29aacb1b68
Here's why this is so frustrating.
We spent months deliberately building an app that offers functionality and a user experience fundamentally different from existing competitors. This wasn't another copycat app - avoiding that was central to its design from day one.
We explained these differences extensively in our App Review notes.
Yet Apple has rejected us TWICE under Guideline 4.3(b) — Design Spam.
We even provided a narrated walkthrough demonstrating exactly what makes our app unique. Our video analytics show ZERO views.
So we're being rejected for supposedly lacking originality, despite neither review producing a completed use of our main feature and no recorded views of our demonstration.
After both rejections, we've received nothing but generic responses telling us to improve the app, without identifying a single specific problem.
How are independent developers supposed to fix something when Apple won't explain what's wrong?
We've now filed a formal appeal, which could take a month, with no visible queue position, progress updates or estimated timeframe.
Meanwhile, we've already missed multiple planned marketing opportunities, and waiting could mean missing even more.
We're not asking for guaranteed approval. We're asking for a fair review of what we've actually built.
Has anyone else experienced this? What would you do?
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Wait for the appeal, hoping the App Review Board properly evaluates the app, even if it takes another month and we miss more deadlines?
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Withdraw the appeal and resubmit, hoping for a different reviewer, but risking another rejection without proper testing and further warnings against our developer account?
I'd genuinely appreciate advice from anyone who's experienced something similar, especially those who've successfully appealed a 4.3(b) rejection.
At this point, I genuinely don't know whether this is a reviewer misunderstanding, an automated rejection process, or something else entirely.
But how can Apple determine that an app lacks originality when its defining functionality hasn't even been tested?