4.3 guideline; Is there a way out?

Is there a way out of this madness? If there are businesses that are impossible to consolidate their apps (i.e. when your business model is food ordering and your direct competitors are marketplaces so you cannot become a marketplace -it is stupid to have an online ordering marketplace with 100 clients throughout the world, we go for quality not quantity since we offer a premium product-), is Apple directly saying to us that we have to shut down? Is there an official and serious response from Apple as to what their Review Team has to see in order to accept apps? Should we rewrite 100.000 lines of code for each client so they are happy? Should we design separately 200 different online ordering apps so they are happy? What makes an app different enough for them? How can a development business make sure that if they have 20 clients for a specific kind of app and are under contract that they will not get drawn to the courthouse for not delivering to their clients?


Is there really a way out of this madness?

I do not work for Apple; the following is just my interpretation of the situation.


Right now, you publish all of your clients' apps under your own account, correct? Client X's and client Y's apps are both under your account's name in the store.


I think Apple wants each of your clients to create their own developer accounts. Client X has an account with their own app, and client Y has a separate account with their own app.


This may not be ideal for the developer. Again, I may be wrong, but this is my interpretation.

Unfortunately they reject the apps under the client's account too. Now we are also responsible for putting our clients in such trouble.

>Unfortunately they reject the apps under the client's account too.


Are those new apps still made with the same template?


If so, that points to _both_ conditions as factors needing to be addressed in order to have the best chance of passing review.. App review may be on the lookout for unchanged UIs/themes/skins etc., and once those are flagged, it may not matter what other action is taken when they come back for review.

4.3 guideline; Is there a way out?
 
 
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