Is there a way out of this madness? If there are businesses that are impossible to consolidate their apps (i.e. when your business model is food ordering and your direct competitors are marketplaces so you cannot become a marketplace -it is stupid to have an online ordering marketplace with 100 clients throughout the world, we go for quality not quantity since we offer a premium product-), is Apple directly saying to us that we have to shut down? Is there an official and serious response from Apple as to what their Review Team has to see in order to accept apps? Should we rewrite 100.000 lines of code for each client so they are happy? Should we design separately 200 different online ordering apps so they are happy? What makes an app different enough for them? How can a development business make sure that if they have 20 clients for a specific kind of app and are under contract that they will not get drawn to the courthouse for not delivering to their clients?
Is there really a way out of this madness?