The App Store first launched nine years ago. And today, with over two million apps that transform the way we work, learn, and play, it’s the best app platform in the world. Now the App Store has been redesigned from the ground up to provide a beautiful place to showcase amazing apps and to help customers discover new favorites with the new Today tab, dedicated tabs for games and apps, a deeper product page experience, promoted in-app purchases, and enhanced search.

In addition, starting today you can release your iOS app update to a small audience for feedback before making it available to your entire user base. Your version update will become available to an increasing percentage of users who have automatic updates turned on.

Learn more about the all-new App Store.