Once you have submitted your binary, iTunes Connect allows you to manage and edit many aspects of your application. However, it’s important to understand the impact making changes has on your application, depending on its state.
If you need to submit a new binary for your application prior to it being reviewed by the App Store Review Team, you can change the status of your application to Developer Rejected. To do so, log in to iTunes Connect, click on the Manage Your Applications module, then click the Reject Binary button from the application summary view.
Keep in mind that changing the status of your application to Developer Rejected while it is in the review process removes your application from the review queue. The review process will start again from the beginning once you resubmit your binary.
Developer Removed From Sale
If you want to remove your application from sale, log in to iTunes Connect, click on the Manage Your Applications module, then click the Remove From Sale button from the application summary view.
When you change the status of your application to Developer Remove From Sale, you remove the entire application from sale, not just the version that was live when you selected Remove From Sale. If you have an update that is approved, the status of the application will still be in the Developer Removed from Sale state.
Once you are ready to re-post your application for sale on the App Store, you can follow step-by-step instructions available in the Manage Your Applications FAQ section in iTunes Connect. Read more app submission tips