Starting today, organizations and educational institutions can purchase subscriptions to apps in volume with multiseat purchasing. This makes it easy for organizations that use Apple Business or Apple School Manager to discover and purchase your auto-renewable subscription. Organizations can purchase the seats they need through a single Apple In-App Purchase, then assign and manage those seats using their existing device management tools. Organizations can also add and remove seats at any time depending on their needs.

Multiseat purchasing for subscriptions is enabled by default in App Store Connect, unless you’ve previously adjusted this setting. This makes your subscription available for purchase through Apple Business, Apple School Manager, and the App Store. You can change these availability options at any time.

Note about multiseat purchasing and groups

Multiseat purchasing in App Store Connect also supports subscriptions for groups. Starting in November 2026, you can configure and test your group purchases in your Sandbox Apple Account to prepare for launch. This winter, group purchases will be available on the App Store, letting people buy multiple seats for your subscription and invite others to access it.

Manage purchase options for an auto-renewable subscription

App Store Connect API: Configuring multiseat subscriptions for organizations

Offer subscriptions to groups and organizations

The App Review Guidelines have been revised to support new features, updated policies, and to provide clarification.

App Review Guidelines

• Before You Submit: Added links to additional documentation.
• 1.2: Clarified app content and app types that are subject to this guideline, and potential Developer Code of Conduct violation for failing to implement appropriate safeguards or remediating violations after notice.
• 2.3.14: New guideline covering creative assets.
• 2.5.19: New guideline clarifies long-standing policy on hidden, dormant, or undocumented features, formerly covered in Guideline 2.3.1.
• 3.1.1(a): Removed bullet point on Music Streaming Services Entitlements, which is now incorporated in the bullet point on StoreKit External Purchase Link Entitlements; clarified that links may be provided to a permitted destination.
• 5: Clarified that apps found to facilitate human trafficking and/or the exploitation of children will be removed from the App Store and blocked from alternative distribution.
• After You Submit: Added links to additional documentation.

Translations of the updated guidelines will be available on the Apple Developer website within one month.

The App Review Guidelines are a core part of the safe and trusted experience that the App Store strives to offer users around the world — and the foundation of that trust is clear standards that are consistently enforced.

As outlined in our App Review Guidelines, pornographic material has long been prohibited on the App Store — this includes apps that generate nudity or sexually explicit imagery, such as “nudification” apps that create sexually explicit images of real individuals without their consent. Apps that host user-generated content are required to filter objectionable material, give users a way to report offensive content, and let users block abusive accounts. Apps containing hidden or undocumented features are also prohibited on the App Store, including apps that misrepresent their purpose during review and only reveal harmful capabilities — such as “nudification” — after approval, a tactic commonly known as bait-and-switch.

We want great apps and the innovative developers behind them to succeed on the App Store, and as new risks and novel user experiences emerge, we evolve our App Review Guidelines to maintain the trust of users and developers alike. Today we’re publishing updates that strengthen and extend the existing App Store protections, continuing to build on our long-held standards for privacy, quality, and safety.

For complete details, see the App Review Guidelines.

Changes

1.2: Content moderation requirements now explicitly cover nonconsensual intimate imagery — including imagery generated using AI tools — as content that apps must proactively prevent and remove from their platforms. Developers who fail to implement adequate safeguards — or don’t remedy violations after notice — risk violating the Developer Code of Conduct and being removed from the App Store.

2.5.19: This rule clarifies our longstanding prohibition on apps misrepresenting what they do during the App Review process and then changing after approval — for example, adding features or functionality that weren’t included in the version of the app that was submitted to App Review. Apps found engaging in this conduct are subject to removal from the App Store and removal from the Apple Developer Program.

Section 5: The App Store has always prohibited apps that facilitate human trafficking or the exploitation of children (including child sexual abuse material). When we find instances of apps containing such content, we remove them from the App Store. We’ve updated Section 5 of the App Review guidelines to make clear that apps with such content will be removed from the App Store and blocked from alternative distribution.

We’re committed to keeping bad actors off the App Store, with established processes in place to review and act on apps that violate our guidelines. Last year, we prevented over 150K apps with safety issues from reaching customers and terminated over 193K developer accounts for engaging in fraud and abuse. These violations trace back to malicious actors — in some cases coordinated fraud operations — working to conceal harmful content that only becomes active once an app is approved, and as their tactics evolve, we continue to evolve our own tools and resources to prevent and catch this kind of behavior even faster. We do not hesitate to remove apps, and terminate the developers behind them, when they violate these guidelines.

The Apple Developer Program License Agreement has been revised to support new features and updated policies, and to provide clarification. Please review the changes below and sign in to your account to accept the updated terms.

• Section 3.2: Updated security and related requirements for using Apple’s software and services.
• Definitions, Section 3.3.8(j): Specified terms for use of the Live Assistance API.
• Definitions, Section 3.3.8(k): Specified terms for use of the App Replacement Entitlement.
• Definitions, Definitions, Sections 6.4, 6.4.1, 6.4.2: Specified terms for iOS app widgets on Apple HomeView and availability of iOS apps for CarPlay on Apple HomeView.
• Schedule 2, Sections 1.1(b), 1.2(d)(iv), 3.1, 3.8(c): Specified terms for offering multiple seats for a subscription through Group Purchases.
• Schedule 3, Sections 1.1(b), 1.2(d)(iii), 3.1, 3.8(a), 3.8(c): Specified terms for offering subscriptions to Apple Business and Apple School Manager organizations through Volume Purchasing.
• Schedule 2, Section 3.3(a); Schedule 3, Section 3.3(a): Specifies that Apple will report legally required information such as tax, sales, and contact details to tax authorities.
• Schedule 2, Section 3.3(b); Schedule 3, Section 3.3(b): Restricts the use of any customer tax information shared by Apple with developers to only those purposes mandated by law.

Translations of the updated agreement will be available on the Apple Developer website within one month.

Make your apps and games stand out with new creative assets on the App Store and asset management tools in App Store Connect.

Market your app or game in new ways

Use new creative assets on your product page headers and in search result assets to highlight your brand, promote seasonal offerings, showcase new content, and more. These new image and video assets complement your existing app previews and screenshots to give your app additional visibility across the App Store. Take advantage of design guidance and downloadable templates to help you build captivating visuals.

• Get templates and best practices for creating your App Store assets
• View creative assets specifications
• View app preview specifications
• View screenshot specifications

Visualize your assets across the App Store

Use the new preview tool in App Store Connect to see how your creative assets, screenshots, and other metadata will appear on your product page and in search results before you submit them. With support for Dark Mode, as well as different devices and orientations, the preview tool helps ensure your app makes a great impression across the App Store.

Manage your assets in App Store Connect

Streamline your asset management with the new Asset Library in App Store Connect. Upload and organize your creative assets, screenshots, and app previews in one central place — even ahead of when you’d like to use them. For example, you can submit creative assets for approval today to use in a future seasonal campaign, then immediately use them once you’re ready.

• Explore new App Review guidance on how to avoid common screenshot issues
• Learn how to manage your App Store assets

The original Developer ID Certification Authority (Sub-CA) expires on February 1, 2027. Certificates issued by this authority will stop working on that date.

What to do:

1. Check if you’re affected. In Certificates, Identifiers & Profiles, look for certificates expiring on or before February 1, 2027. See Replacing Developer ID certificates issued from the previous Sub-CA for help identifying your certificate’s authority.

2. Create a new certificate. Generate a replacement from the current authority, Developer ID Certification Authority (G2). Note: This certificate authority is valid until 2031, but the certificates issued by the certificate authority expire annually and must be renewed each year.

• If you’re using Xcode 11.4 or earlier, update before creating your new certificate.
• When prompted for a Developer ID Certificate Intermediary, select G2 Sub-CA. Choosing another option may issue a certificate that also expires in 2027.

3. Re-sign based on what you distribute.

• Installer packages (.pkg): Starting February 1, 2027, .pkg files signed with an affected certificate will no longer install. Re-sign all packages with your new certificate before this date.
• Mac apps: Previously signed and notarized Mac software (with a secure timestamp) will keep working—no action needed. For future updates, sign with your new certificate and include a secure timestamp for notarization.

Get Xcode 27.1 beta.

View downloads and release notes

Get Figma and Sketch design kits for iPhone Duo from the Apple Design Resources.

Download design kits from the Apple Design Resources

Sign up for workshops around the world to learn how to optimize your app and build customized experiences for all screen sizes.

Explore workshops

Find out more about preparing your app for iPhone Duo.

Learn more about iPhone Duo

Discover how you can expand the reach of your subscriptions with new features in iOS 27. You can start preparing today by making sure your apps use StoreKit 2 to handle your Apple In-App Purchases.

Request access to Bundles and Suites

Offer multiple subscriptions as a single Apple In-App Purchase in your apps with new Bundles and Suites capabilities. With Bundles, people can access multiple subscriptions in one purchase — across a single app, multiple apps from the same developer, or even spanning multiple developers’ apps. With Suites, people get access to a single subscription that seamlessly works across a set of apps from a single developer.

The App Store provides the purchase experience, which displays all apps included in your Bundle or Suite, so it’s easy for people to download and access their subscription content right away.

To get started, review our Bundles and Suites page, which includes eligible configurations, technical requirements, and how to submit a request form. Bundles and Suites will be available later this year in iOS 27, iPadOS 27, macOS 27, tvOS 27, or later.

Offer Bundles and Suites

Bundles and Suites video

Multiseat purchasing enabled in App Store Connect

Multiseat purchases make it easy for organizations and groups to buy your subscriptions in bulk through Volume Purchasing and Group Purchases. This presents you with an opportunity to expand your subscription beyond single users, as small businesses and specific work groups or departments can access your subscription without having to go through additional administrative workflows.

With Volume Purchasing, organizations that use Apple Business and Apple School Manager can buy your subscriptions through a single Apple In-App Purchase and assign seats using a device management provider.

With Group Purchases, a subscriber can buy multiple seats in a single Apple In-App Purchase and invite others to join. Apple handles any seat assignment and the invitation flow, to let groups — like small businesses, individual departments, or teams — easily access your subscriptions.

This opens your subscription to users who don't fit the traditional single-subscriber model: a work team splitting the cost of a productivity app, a small business outfitting a handful of employees, a department within a larger company, or a group of collaborators sharing access to a creative tool. Any of these groups can become paying subscribers today, without going through IT or procurement.

Starting today, multiseat purchases are enabled by default for subscriptions in App Store Connect. You have full control over availability and can disable multiseat purchases entirely, or selectively manage availability across the App Store, Apple Business, and Apple School Manager.

Volume Purchasing launches on October 22, 2026, and Group Purchases will launch this winter.

Manage purchase options for an auto-renewable subscription

Offer subscriptions to groups and organizations

As part of agreements with select European competition authorities, Apple is introducing changes to its App Tracking Transparency framework in the European Union. Beginning with iOS 27.2 and iPadOS 27.2, developers will have the option to use an alternative version of the App Tracking Transparency system prompt in the EU. The requirements for when you must seek permission to track users will remain the same. Due to legal requirements, only the alternative version of the system prompt is available for apps distributed in Germany, France, Italy, Poland, and Romania.

Learn more

Start getting ready for iPhone Duo today. Watch new videos, sign up for Group Labs, and take part in Q&As on the Apple Developer Forums.

Explore now

iOS 27, iPadOS 27, macOS 27, tvOS 27, visionOS 27, and watchOS 27 will soon be available to customers worldwide, which means you can now submit apps and games that take advantage of the latest Apple technologies and innovations like Apple Intelligence, the Foundation Models framework, design updates, new App Store features, and more.

Download the Xcode 27 Release Candidate. Build your apps and games using the latest SDKs, test with TestFlight, and submit for review to the App Store.

Optimize your app for macOS 27. macOS 26 is the final release supporting Intel Mac computers and Rosetta — macOS 27 will be Apple silicon only. To limit your app to Macs with Apple silicon, set your Xcode build architecture to arm64 only, then rebuild and resubmit. Removing support for Intel-based apps lets you further simplify your development and optimize your app for Apple silicon.

Answer age rating questions. New Time Allowances give parents more flexible ways to manage the time their kids spend in apps across categories, including Entertainment, Games, and Social Media. If your app or game includes social media capabilities, you’ll need to indicate them in App Store Connect.

Prepare your App Store assets. Make a strong impression using new product page headers and search result assets on the App Store. Explore design guidance and templates to create captivating product page headers, search results, screenshots, app previews, and In-App Events. Before you publish, use the new product page preview tool in App Store Connect to see exactly how your page will look on the App Store. Coming soon.

Starting April 2027, apps and games uploaded to App Store Connect need to meet the following minimum requirements:

• iOS and iPadOS apps must be built with the iOS 27 & iPadOS 27 SDK or later
• tvOS apps must be built with the tvOS 27 SDK or later
• visionOS apps must be built with the visionOS 27 SDK or later
• watchOS apps must be built with the watchOS 27 SDK or later

Learn more about submitting

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 43 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from reputable financial media (e.g., The Wall Street Journal) or financial companies (e.g., Bloomberg) to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Join us for a special Apple Event on September 9 at 10 a.m. PT.

Watch on apple.com, Apple TV, or YouTube Live.

Apple is making changes to its business terms for apps in the European Union, following close collaboration with the European Commission. The changes reduce complexity by moving every developer that distributes apps in the EU to a single set of business terms.

Under the new business terms, Apple will charge a commission on the sale of digital goods and services. The Core Technology Fee, a per-install fee for developers who achieve extraordinary scale, will be replaced by the Core Technology Commission, a simple 5% commission on digital transactions in apps distributed outside the App Store. The new terms also eliminate the Initial Acquisition Fee and Store Services Fee.

Members of the Apple Developer Program can review and agree to the updated terms today in the Apple Developer Program License Agreement. Some key updates, which go into effect October 1, 2026, include:

• Adjusting commission rates across the App Store, alternative payments, and alternatively distributed apps.
• Allowing apps to offer alternative payment options alongside Apple In-App Purchase.
• Adding child safety protections for alternative payments on the App Store.
• Expanding the qualifications for developers to operate alternative app marketplaces and distribute their apps over the web.

Learn more about the changes

You can also request a 30-minute online appointment to ask questions about these changes.

Attachment 14 of the Apple Developer Program License Agreement has been added to specify updated terms for apps in the European Union, including alternative distribution, alternative payments, and business terms. These terms will go into effect on October 1, 2026.

Please review the changes and sign in to your account to accept the updated terms.

Translations of the updated agreement will be available on the Apple Developer website within one month.

As we announced in June, Apple is introducing new ways to market your apps and games on the App Store. With these new assets, you can go beyond in-use visuals to highlight your brand, seasonal offerings, exciting new content, and more. Your creative assets can be used across the App Store in multiple places, including your product page header, search results, In-App Events, and more.

To help you plan your images and videos ahead of the fall launch, review our new App Store asset best practices, which include recommendations, as well as Figma, Photoshop, and Pixelmator design templates you can use to create captivating and compelling assets.

Learn about best practices and resources

Apple design kits for Figma and Sketch are now available for iOS, iPadOS, and macOS 27. These include:

• Updates to Liquid Glass
• Expanded component and state support
• Naming changes to better align with code
• Improved resizing
• The addition of Dark Mode for macOS

Download the design kits from the Apple Design Resources

Attachment 12 of the Apple Developer Program License Agreement has been revised to specify terms for iOS apps in Brazil, including alternative distribution, alternative payments and out-of-app offers, and the Core Technology Commission. Please review the changes and sign in to your account to accept the updated terms.

Translations of the updated agreement will be available on the Apple Developer website within one month.

As we continue to refine our approach to image generation, the ImageCreator class is being discontinued and will no longer work in iOS 27, iPadOS 27, macOS 27, and visionOS 27 or later. When we introduced the Image Playground framework, we included the ImageCreator class as a way for apps to generate images programmatically using the on-device image generation model.

Share your thoughts on this year’s conference.

Take the survey

Discover the latest advancements on all Apple platforms and create even more unique, intelligent experiences in your apps and games with major enhancements across languages, frameworks, tools, and services. The latest SDKs bring incredible new features, including platform design refinements, powerful Apple Intelligence capabilities, and new AI development frameworks.

Explore what’s new

Install the latest beta software

Browse documentation and sample code

New Time Allowances in iOS 27, iPadOS 27, and macOS 27, or later, give parents more flexible ways to manage the time their kids spend in apps across categories, including Entertainment, Games, and Social Media.

The Apple Developer Program License Agreement and App Review Guidelines have been revised to support new features, updated policies, and to provide clarification.

Due to a recent court ruling lifting an injunction on Texas law SB 2420, new Apple Accounts in Texas are now subject to the law, which introduced age assurance requirements for app marketplaces and developers. As previously announced, this includes age assurance and parent or guardian consent on behalf of minors under the age of 18 for downloads, Apple In-App Purchases, and significant changes associated with an app. Parents or guardians will also be able to revoke their consent for any app they previously approved for their child. These changes will go into effect starting June 4, 2026.

Developers can request age category data for these Apple Accounts through the Declared Age Range API. For significant changes, developers should use the Significant Change API under the PermissionKit framework. As a reminder, it’s the developer’s responsibility to determine when there’s a significant change to their app. To learn about a parent or guardian’s revocation of consent, the App Store is providing a server notification that developers can configure to receive notifications that consent has been withdrawn for their app on a child or teen’s device.

Next steps

1. Review documentation and implement the following:

• Declared Age Range API
• Significant Change API under PermissionKit
• New age rating property type in StoreKit
• App Store server notification

2. Use Apple’s sandbox testing environment to validate that the APIs have been implemented correctly.

For the most up-to-date requirements and API references, see:

• Age assurance frameworks Q&A

Learn more about how you can provide age-appropriate experiences and safeguard privacy in your apps and games using robust features available across Apple platforms.

Apple Developer Centers are dedicated spaces designed for in-person developer sessions, labs, workshops, and appointments across a wide range of Apple technologies and platforms.

With locations in Cupertino, Shanghai, Bengaluru, and Singapore, these purpose-built facilities bring expert guidance and hands-on learning directly to the developer community. Later this year, Apple will open its fifth Developer Center in Berlin, offering developers throughout Europe even greater access to Apple experts and events.

Created for teams of all sizes and at every stage of app development, the Apple Developer Center Berlin will serve as a home base for in-person sessions, workshops, and one-on-one appointments. Additionally, consultation areas and dedicated labs will offer hands-on support from Apple experts in multiple languages.

Learn more

Join us in celebrating these extraordinary apps and games.

Meet the 2026 Apple Design Award winners

WWDC26 is just one week away. Get ready for five days of technology, creativity, and community — all online and free.

Learn more

Every year, the Apple Design Awards recognize innovation, ingenuity, and technical achievement in app and game design. But they’ve also become something more: A moment to step back and celebrate the work of Apple developers across the community.

Meet this year’s finalists

Get ready for a week of technology, creativity, and community — all online and free. Here’s what WWDC26 has in store.

Learn more

Today, we’re introducing a new way that people can pay for your auto-renewable subscriptions on the App Store: monthly subscriptions with a 12-month commitment. This new payment option allows you to offer subscribers more affordable options. People can cancel their subscription at any time, which will prevent the subscription from renewing after they’ve completed their agreed-to payments to fulfill their commitment.

To provide transparency, people can easily view the number of completed and remaining payments for the subscription in their Apple Account. Apple will also send email and, if opted in, push notifications ahead of their renewal date to remind them of their upcoming purchase.

You can now configure this type of subscription in App Store Connect and test it in Xcode. With the exception of the United States and Singapore, monthly subscriptions with a 12-month commitment will be available worldwide to people on iOS 26.4, iPadOS 26.4, macOS Tahoe 26.4, tvOS 26.4, and visionOS 26.4, or later, with the release of iOS 26.5, iPadOS 26.5, macOS Tahoe 26.5, tvOS 26.5, and visionOS 26.5 in May.

Learn about configuring subscriptions

Learn about auto-renewable subscriptions

To help your apps and games reach more people worldwide — especially in India — App Store Connect now supports localized metadata for 11 new languages, bringing the total number of supported localizations to 50. The new languages include Bangla, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Slovenian, Tamil, Telugu, and Urdu.

You can now provide localized metadata — such as your app name, description, screenshots, and more — in App Store Connect. When you localize your metadata, it helps make your app relevant to potential users across languages and cultures, and provides an opportunity to grow your business. You can add localized metadata with your next version submission for each platform you support and use new localized App Store badges in your marketing communications.

Learn how to localize your app information

Learn about expanding your app to new markets

Download the new localized App Store badges

The Apple Developer Program License Agreement has been revised to support new features, updated policies, and clarifications. Please review the changes and sign in to your account to accept the updated terms.

• Definitions, Section 3.3.3(B), Section 3.3.7(K): Specified requirements for use of the Foveated Streaming framework and clarified data privacy requirements.
• Definitions, Section 3.3.3(Q): Specified requirements for use of the Family Controls framework.
• Definitions, Section 3.3.7(J): Specified requirements for use of the Accessory Notifications framework and Accessory Live Activities framework.

Translations of the updated agreement will be available on the Apple Developer website within one month.

To provide additional transparency to customers, the App Store will now display whether an app is a regulated medical device on its product page in the European Economic Area (EEA), United Kingdom, or United States. Regulated medical device apps are those that function on their own or as part of a system for a range of medical purposes, including diagnosis, prevention, monitoring, and treatment of diseases and physiological conditions. These apps may require registration or authorization from regulatory bodies, such as the U.S. Food and Drug Administration (FDA).

If you distribute in the EEA, UK, or U.S. and your app meets either of the following criteria, you’ll need to provide a regulated medical device status in App Store Connect, along with relevant regulatory information, such as contact details and safety information:

• Its primary or secondary category is Health & Fitness or Medical
• It’s marked as containing frequent references to Medical or Treatment Information in the Age Rating questionnaire in App Store Connect

Starting today, this status is required for new apps that meet either of the criteria above in order to distribute in these regions. Existing apps distributed in these regions that meet either of the criteria above must provide a status by early 2027. However, if you haven’t declared your app’s status by early 2027, you’ll no longer be able to submit app updates. If your app is not a regulated medical device, you can select No.

Learn about providing a regulated medical device status

Analytics in App Store Connect receives its biggest update since its launch, including a refreshed user experience that makes it easier to measure the performance of your apps and games. Updates include:

• More than 100 new metrics. Now you can access monetization and subscription data in Analytics to better understand the performance of your In-App Purchases and offers.
• New cohort capabilities. Analyze user behavior based on common attributes — such as download date, download source, offer start date, and more — to measure how a particular group of users performs over time. For example, if you’ve expanded your app to a new region, you can monitor how long it takes users in that region to make a purchase compared to other more established regions. Cohort data is aggregated to ensure user privacy.
• New peer group benchmarks. Discover how you stack up to peers with two new monetization benchmarks: download-to-paid conversion and proceeds per download. Benchmarks incorporate differential privacy techniques to protect individual developer performance while also providing meaningful and actionable insights.
• Two new subscription reports. Export these via the Analytics Reports API to perform offline analysis and integrate Analytics into your own data systems.
• Additional filters. Apply up to seven filters to your selected metrics at once allowing you to drill down further and uncover additional insights.
• App Store Analytics Guide. This new guide in App Store Connect Help enables you to develop a data-driven strategy and understand App Store tools and features you can use to grow your business.

Learn about measuring performance with Analytics

Read the new Analytics guide

Join the worldwide developer community online for a week of technology, creativity, and community.

Be there for the reveal of the latest Apple tools, frameworks, and features. Learn to elevate your apps and games through video sessions hosted by Apple engineers and designers. Engage with Apple experts in labs and connect with the worldwide developer community. All online and free.

Learn more about WWDC26

Check out Apple Developer on bilibili and LinkedIn to learn about the latest news, announcements, videos, and events — including the Worldwide Developers Conference and Meet with Apple activities — for the developer community.

Follow on bilibili

Follow on LinkedIn

Today we’re providing an update on the tools available for developers to meet their age assurance obligations under upcoming U.S. and regional laws, including in Brazil, Australia, Singapore, Utah, and Louisiana. Updates to the Declared Age Range API are now available in beta for testing.

The App Review Guidelines have been revised to clarify that apps with random or anonymous chat are subject to the 1.2 User-Generated Content guideline.

Translations of the guidelines will be available on Apple Developer website within one month.

The Swift Student Challenge is here! Submissions are now open through February 28, and students from all over the world are invited to submit their app playgrounds.

Learn more about the Challenge

Key things to know

• No prior experience is needed. The Challenge is open to students of all levels who meet the eligibility requirements.
• The Challenge is free to enter — all you need is access to a Mac or iPad with Xcode or Swift Playground.
• Your app playground can be on any topic of your choice. The best app ideas come from subjects or experiences that you're passionate about.
• Your app playground should be experienced within 3 minutes or less.
• The Swift Student Challenge is a great opportunity for students to build their skills and create something great.

Learn more

• Watch a new video to learn from past winners and Apple experts.
• Explore learning resources.

A recent injunction issued by a district court suspended enforcement of Texas state law SB2420, which introduced age assurance requirements for app marketplaces and developers. In light of this ruling, Apple will pause previously announced implementation plans and monitor the ongoing legal process.

The tools we previously announced to help developers meet their compliance obligations will remain available for sandbox testing, including:

• Declared Age Range API
• Significant Change API under PermissionKit
• New age rating property type in StoreKit
• App Store Server Notifications

These tools can also be used to help developers with their obligations under laws coming into effect in Utah and Louisiana in 2026. The Declared Age Range API remains available worldwide for users on iOS 26, iPadOS 26, and macOS 26, or later.

The Apple Developer Program License Agreement has been revised to support new features, updated policies, and to provide clarification. Please review the changes and sign in to your account to accept the updated terms.

• Section 3.3.3(A): Specified requirement on recordings and privacy.
• Section 3.3.3(J): Specified requirements for launching voice-based conversational apps via the side button on iPhone.
• Definitions, section 3.3.3(P): Specified terms for use of the Declared Age Range API and Significant App Topic Update API.
• Definitions, section 3.3.8(J): Specified requirements for use of the Wi-Fi Infrastructure Framework.
• Attachment 12: Specified terms for iOS apps in Japan, including alternative distribution, alternative payments and out-of-app offers, and the Core Technology Commission.
• Schedules 2 and 3, section 3.4: Specified the right to offset or recoup amounts owed to Apple.
• Schedules 2 and 3, section 5.4: Clarified requirements for consumer protection.

Translations of the updated agreement will be available on the Apple Developer website within one month.

Beginning December 10, 2025, a new Australian law will require certain social media platforms operating in Australia to prevent people under 16 from having a social media account. Impacted developers are responsible for making sure they follow the requirements of the new law, including deactivating any existing accounts for users under 16 and monitoring new signups.

Join us in celebrating the outstanding work of these developers from around the world.

Meet the winners

Every year, the App Store Awards celebrate exceptional apps and games that improve people’s lives while showcasing the highest levels of technical innovation, user experience, design, and positive cultural impact. This year, the App Store Editorial team is proud to recognize 49 outstanding finalists. Winners will be announced in the coming weeks.

Learn about the finalists

The App Review Guidelines have been revised to support updated policies and to provide clarification. Please review the changes below:

• 1.2.1(a): This new guideline specifies that creator apps must provide a way for users to identify content that exceeds the app’s age rating, and use an age restriction mechanism based on verified or declared age to limit access by underage users.
• 2.5.10: This language has been deleted (“Apps should not be submitted with empty ad banners or test advertisements.”).
• 3.2.2(ix): Clarified that loan apps may not charge a maximum APR higher than 36%, including costs and fees, and may not require repayment in full in 60 days or less.
• 4.1(c): This new guideline specifies that you cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer.
• 4.7: Clarifies that HTML5 and JavaScript mini apps and mini games are in scope of the guideline.
• 4.7.2: Clarifies that apps offering software not embedded in the binary may not extend or expose native platform APIs or technologies to the software without prior permission from Apple.
• 4.7.5: Clarifies that apps offering software not embedded in the binary must provide a way for users to identify content that exceeds the app’s age rating, and use an age restriction mechanism based on verified or declared age to limit access by underage users.
• 5.1.1(ix): Adds crypto exchanges to the list of apps that provide services in highly regulated fields.
• 5.1.2(i): Clarifies that you must clearly disclose where personal data will be shared with third parties, including with third-party AI, and obtain explicit permission before doing so.

Translations of the guidelines will be available on Apple Developer website within one month.

Today we’re releasing more details about the tools we’re making available for developers to help them meet their compliance obligations under upcoming U.S. state laws, including SB2420 in Texas. While we're providing these tools to help developers navigate the evolving legal landscape, Apple remains concerned about the potential implications of laws like SB2420 in Texas. Specifically, we worry they could undermine the privacy of all users by requiring the collection of sensitive personal information just to download an app – even those that simply provide weather forecasts or sports scores.

The Apple Developer Program License Agreement has been revised to support updated policies and to provide clarification. Please review the changes below and sign in to your account to accept the updated terms.

• Section 3.3.1(B): Updated requirements related to interpreted code
• Definitions, Section 3.3.3(F): Specified requirements for use of the Location Push Service Extension
• Section 3.3.8(A), Attachment 4: Added links to terms for Xcode Cloud and CloudKit related to Regulation (EU) 2023/2854 (EU Data Act)
• Section 3.3.9(D): Updated terms regarding the entity that distributes the Tap to Pay APIs
• Schedule 1, Exhibit C: Updated Section 1 definition for Promo Codes
• Schedule 2, Section 3.13: Updated references to Offer Codes
• Schedule 2, Section 3.13(b): Updated availability terms for Offer Codes

Translations of the updated agreement will be available on the Apple Developer website within one month.

Beginning January 1, 2026, a new state law in Texas — SB2420 — introduces age assurance requirements for app marketplaces and developers. While we share the goal of strengthening kids’ online safety, we are concerned that SB2420 impacts the privacy of users by requiring the collection of sensitive, personally identifiable information to download any app, even if a user simply wants to check the weather or sports scores. Apple will continue to provide parents and developers with industry-leading tools that help enhance child safety while safeguarding privacy within the constraints of the law.

Once this law goes into effect, users located in Texas who create a new Apple Account will be required to confirm whether they are 18 years or older. All new Apple Accounts for users under the age of 18 will be required to join a Family Sharing group, and parents or guardians will need to provide consent for all App Store downloads, app purchases, and transactions using Apple's In-App Purchase system by the minor. This will also impact developers, who will need to adopt new capabilities and modify behavior within their apps to meet their obligations under the law. Similar requirements will come into effect later next year in Utah and Louisiana.

Today we’re sharing details about updates that we’re making and the tools we’ll provide to help developers meet these new requirements.

To assist developers in meeting their obligations in a privacy-preserving way, we’ll introduce capabilities to help them obtain users’ age categories and manage significant changes as required by Texas state law. The Declared Age Range API is available to implement now, and will be updated in the coming months to provide the required age categories for new account users in Texas. And new APIs launching later this year will enable developers, when they determine a significant change is made to their app, to invoke a system experience to allow the user to request that parental consent be re-obtained. Additionally, parents will be able to revoke consent for a minor continuing to use an app. More details, including additional technical documentation, will be released later this fall.

We know protecting kids from online threats requires constant vigilance and effort. That’s why we will continue to create industry-leading features to help developers provide age-appropriate experiences and safeguard privacy in their apps and games, and empower parents with a comprehensive set of tools to help keep their kids safe online.

iOS 26, iPadOS 26, macOS Tahoe 26, tvOS 26, visionOS 26, and watchOS 26 will soon be available to customers worldwide — which means you can now submit apps and games that take advantage of Apple’s broadest design update ever.

Build your apps and games using the Xcode 26 Release Candidate and latest SDKs, test with TestFlight, and submit for review to the App Store. By taking advantage of the new design and Liquid Glass, the Foundation Models framework, the new Apple Games app, and more, you can deliver even more unique experiences on Apple platforms.

Starting April 2026, apps and games uploaded to App Store Connect need to meet the following minimum requirements.

• iOS and iPadOS apps must be built with the iOS 26 & iPadOS 26 SDK or later
• tvOS apps must be built with the tvOS 26 SDK or later
• visionOS apps must be built with the visionOS 26 SDK or later
• watchOS apps must be built with the watchOS 26 SDK or later

Learn more about submitting

Join us for a special Apple Event on September 9 at 10 a.m. PT.

Watch on apple.com, Apple TV, or YouTube Live.

Apple Ul design kits for Figma and Sketch are now available for iOS and iPadOS 26.

Apple Design Resources

The European Commission has required Apple to make a series of additional changes under the Digital Markets Act:

Communication and promotion of offers

• Today, we’re introducing updated terms that let developers with apps in the European Union storefronts of the App Store communicate and promote offers for purchase of digital goods or services available at a destination of their choice. The destination can be a website, alternative app marketplace, or another app, and can be accessed outside the app or within the app via a web view or native experience.
• App Store apps that communicate and promote offers for digital goods or services will be subject to new business terms for those transactions — an initial acquisition fee, store services fee, and for apps on the StoreKit External Purchase Link Entitlement (EU) Addendum, the Core Technology Commission (CTC). The CTC reflects value Apple provides developers through ongoing investments in the tools, technologies, and services that enable them to build and share innovative apps with users.
• Music streaming apps on the App Store in the European Economic Area (EEA) wanting to use the Music Streaming Services Entitlement (EEA) can use these options.

Update to Business Terms for Apps in the European Union

• By January 1, 2026, Apple plans to move to a single business model in the EU for all developers. Under this single business model, Apple will transition from the Core Technology Fee (CTF) to the CTC on digital goods or services. The CTC will apply to digital goods or services sold by apps distributed from the App Store, Web Distribution, and/or alternative marketplaces.
• Apps currently under the Alternative Terms Addendum for Apps in the EU continue to be subject only to the CTF until the transition to the CTC is fully implemented next year. At that time, qualifying transactions will be subject to the CTC, and the CTF will no longer apply. Additional details regarding this transition will be provided at a later date.

User Experience Update

• Beginning with iOS 18.6 and iPadOS 18.6, iOS and iPadOS will provide an updated user experience in the EU for installing alternative marketplaces or apps from a developer’s website. Additionally, later this year, we will provide an API which will allow developers to initiate the download of alternatively distributed apps they publish from within their app.

To learn more, view Communication and promotion of offers on the App Store in the EU. To read the full terms, view the Alternative Terms Addendum for Apps in the EU or the StoreKit External Purchase Link Entitlement Addendum for EU Apps. You can also request a 30-minute online appointment to ask questions and provide feedback about these changes.

The Apple Developer Program License Agreement and App Review Guidelines have been revised to support new features and updated policies, and to provide clarification. Please review the changes below.

Apple Developer Program License Agreement

• Section 3.3.3(D): Updated language on requirements for data and privacy.
• Section 3.3.3(N): Updated requirements for use of the ID Verifier APIs.
• Definitions, 3.3.3(P): Specified requirements for use of the Declared Age Range API.
• Definitions, 3.3.7(G): Specified requirements for use of the Wi-Fi Aware framework.
• Definitions, 3.3.7(H): Specified requirements for use of the TelephonyMessagingKit APIs.
• Definitions, 3.3.7(I): Specified requirements for use of the Default Dialer APIs.
• Definition, Section 3.3.8(H), Attachment 11: Specified requirements for use of EnergyKit.
• Definitions, 3.3.8(I): Specified requirements for use of the Foundation Models framework.
• Definitions, Attachment 4: Specified requirements for use of the iCloud Extended Share APIs.
• Section 6.4: Removed language on Bitcode submissions as it is no longer applicable, and replaced it with terms regarding iOS app widgets on CarPlay.
• Section 7.4(B): Updated and clarified requirements for TestFlight related to digital purchases and tester invitations.
• Section 7.7: Updated language on customization of icons and widgets.
• Section 7.8: Specified terms related to the Apple Games app.
• Attachment 6: Updated terms regarding the entity that distributes the map in China.

App Review Guidelines

• 3.1.2(a), bullet 2: This language has been deleted (“You may offer a single subscription that is shared across your own apps and services”).
• 3.1.2(a), bullet 5: This language has been relocated to Guideline 3.2.2(x).
• 3.2.1(viii): Clarified that financial apps must have necessary licensing and permissions in the locations where developers make them available.
• 3.2.2(x): This new guideline contains the language relocated from Guideline 3.1.2(a), bullet 5, and permits developers to otherwise incentivize users to take specific actions within app.

Please sign in to your account to accept the updated Apple Developer Program License Agreement.

Translations of the guidelines will be available on Apple Developer website within one month.

WWDC25 is almost here! Find out how to tune in to the Keynote and Platforms State of the Union on Monday, June 9.

Learn more

Here’s what's in store for WWDC25. Join us online from June 9 to 13 for a week of technology and creativity.

Learn more

The App Review Guidelines have been updated for compliance with a United States court decision regarding buttons, external links, and other calls to action in apps. These changes affect apps distributed on the United States storefront of the App Store, and are reflected in updates to Guidelines 3.1.1, 3.1.1(a), 3.1.3, and 3.1.3(a).

View the App Review Guidelines

Translations of the guidelines will be available on Apple Developer website within one month.

Join the worldwide developer community online for a week of technology and creativity.

Be there for the reveal of the latest Apple tools, frameworks, and features. Learn to elevate your apps and games through video sessions hosted by Apple engineers and designers. Engage with Apple experts in labs and connect with the worldwide developer community. All online and at no cost.

Learn more about WWDC25

Check out the official Apple Developer WeChat account to find news, announcements, and upcoming activities for the developer community.

Learn more in Simplified Chinese

Starting February 14, 2025, new regulatory requirements in South Korea will apply to all apps with offers and trials for auto-renewing subscriptions.

To comply, if you offer trials or offers for auto-renewing subscriptions to your app or game, additional consent must be obtained for your trial or offer after the initial transaction. The App Store will help to get consent by informing the affected subscribers with an email, push notification, and in-app price consent sheet, and asking your subscribers to agree to the new price.

This additional consent must be obtained from customers within 30 days from the payment or conversion date for:

• Free to paid trials
• Discounted subscription offers to standard-price subscriptions

Apps that do not offer a free trial or discounted offer before a subscription converts to the regular price are not affected.

Learn more about this regulation

Submissions for the Swift Student Challenge 2025 are now open through February 23. You have three more weeks to design, test, refine, and submit your app playground for consideration to be named one of 350 winners.

What to know:

• The Challenge is free to enter — you just need access to an iPad or Mac with Swift Playground or Xcode.
• The best app ideas are personal — let your passion shine through your work.
• No formal coding experience required — the Challenge is open to students of all levels.
• Your app playground doesn’t need to be intricate — it should be experienced within 3 minutes or less.

Where to start:

• Explore tools and tutorials to build an incredible app playground.
• Get inspired by last year’s Distinguished Winners, learn about their winning apps, and read about their experiences at Apple Park.

Learn more about the Challenge

Join us in celebrating the outstanding work of these developers from around the world.

Meet the winners

Attachment 2 of the Apple Developer Program License Agreement has been amended to specify requirements for use of the In-App Purchase API. Please review the changes and accept the updated terms in your account.

View the full terms and conditions

Translations of the updated agreement will be available on the Apple Developer website within one month.

The busiest season on the App Store is almost here. Make sure your apps and games are up to date and ready.

App Review will continue to accept submissions throughout the holiday season. Please plan to submit time-sensitive submissions early, as we anticipate high volume and reviews may take longer to complete from December 20-26.

Learn more about submitting to the App Store

Every year, the App Store Awards celebrate exceptional apps and games that improve people's lives while showcasing the highest levels of technical innovation, user experience, design, and positive cultural impact. This year, the App Store Editorial team is proud to recognize over 40 outstanding finalists. Winners will be announced in the coming weeks.

Learn about the finalists

Share your app or game’s upcoming content and enhancements for App Store featuring consideration with new Featuring Nominations in App Store Connect. Submit a nomination to tell our team about a new launch, in-app content, or added functionality. If you’re featured in select placements on the Today tab, you’ll also receive a notification via the App Store Connect app.

In addition, you can promote your app or game’s biggest moments — such as an app launch, new version, or select featuring placements on the App Store — with readymade marketing assets. Use the App Store Connect app to generate Apple-designed assets and share them to your social media channels. Include the provided link alongside your assets so people can easily download your app or game on the App Store.

Learn more about getting featured

Submit a Featuring Nomination