The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from reputable financial media (e.g., The Wall Street Journal) or financial companies (e.g., Bloomberg) to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Price updates

Beginning May 28:

Pricing for apps and In-App Purchases will be updated for South Korea if you haven’t selected South Korea as the base storefront for your app or In‑App Purchase.¹

If you’ve selected South Korea as the base storefront for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription.

Tax categories

As of May 11:

If you select the new tax category of Content is in Russian, your proceeds from the sale of eligible apps and In‑App Purchases will be modified in Latvia to account for a value‑added tax (VAT) rate increase from 5% to 21% for qualifying books and publications.

Learn more about managing your prices

View or edit upcoming price changes

Edit your app’s base country or region

Pricing and availability start times by country or region

Set a price for an In-App Purchase

¹ Excludes auto-renewable subscriptions.