Designing a Great In-App Purchase Experience

Being successful with In-App Purchases requires much more than just having a store within your app. A well-designed experience motivates customers to purchase, offers them the items that they want based on what's happening, communicates item details and pricing clearly, and provides vital feedback about the purchasing process. Learn key design techniques, how best to communicate when new content and subscriptions become available, how to handle large sets of In-App content, and important StoreKit tips.

WWDC 2014 - Session 218 - macOS, iOS