Your Product Page
Each app distributed on the App Store for iMessage will have its own product page that provides information about the app and includes the download link. To learn how to craft an effective product page, see App Store Product Page.
Language. You can choose the primary language for your app. You can also provide localized versions of your app name, description, and screenshots for other languages. For more information, see the App Store Connect Help.
Name. The name of your app should be in your primary language and is limited to no longer than 50 characters. We recommend it be up to 23 characters for optimal presentation on iOS devices.
Description. The ideal description is a concise, attention-grabbing paragraph followed by a short list of main features. You can also provide localized versions of your description.
Icons. All sticker packs are represented by an icon that is used in the App Store for iMessage, iMessage, and Settings on iOS. You’ll need to create several sizes of your icon. For details, see the iOS Human Interface Guidelines. Note that sticker pack icons do not display on the Home screen.
Screenshots. Upload up to five screenshots of your app’s content for iPhone 6 Plus and one for iPad Pro to showcase the app experience. When showing conversations in iMessage, make sure the information and accounts you display are not real. These screenshots will be used across device sizes and localizations. For more information and specifications, see the App Store Connect Help.
Category. You can list your sticker pack in the Stickers category or another category that best describes your app. You can also list it in a second relevant category. Learn more about choosing a category.
Price. You can sell your app as a paid download or offer it for free. If you plan to offer it as a paid download, you need to set up your tax and banking information in App Store Connect. For details on providing this information, see the App Store Connect Help.
Rating. All apps have a content rating that displays on the product page and informs parental controls. You’ll answer questions in App Store Connect about how frequently certain content appears in your app, and your content rating will be generated. Note that your content rating may vary across regions.
Support URL. All apps must provide a link to a website that contains support and contact information.
Marketing URL. You can choose to include a link to a website that markets your app and provides product information.
Copyright. Provide the name of the person or entity that owns the exclusive rights to your app, preceded by the year the rights were obtained (for example, "2016 Acme Inc.").
Version Number. The version number of your app will display on the App Store for iMessage. Numbering should follow typical software versioning conventions (for example, 1.0 , 1.0.1 , 1.1). Make sure the version number on the App Store for iMessage matches the version number in the app bundle to avoid upload errors for later updates.