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“4.3”

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Guideline 4.3(b) Rejection Inconsistency - App Review Not Acknowledging Unique Features or Reading Appeal Notes
I am seeking guidance after experiencing what appears to be an inconsistent and unresponsive review process. My app was rejected under Guideline 4.3(b) (Spam - saturated category) and Guideline 2.1 (App Completeness - IAP not found in binary). I would like to highlight several concerns: Regarding 2.1 - IAP Issue: The rejection states that In-App Purchase products could not be found in the submitted binary. However, a previous reviewer successfully accessed and screenshotted the exact purchase screen in an earlier review cycle. The IAP is clearly implemented and functional. This inconsistency suggests the current reviewer may not have thoroughly tested the app. Regarding 4.3(b) - Spam: I have submitted detailed appeal notes explaining the unique, differentiating features of my app that are not found in any competing applications in this category. These include: Integration with real-time external data sources (not static content) Cultural and regional elements unique to my market AI-powered c
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266
Jan ’26
Reply to Apple Practices Concerning Published Apps and Their Updates
Welcome to the forum. But the forum is not really intended for such warnings. It is to help solve issues. The fact is not that reviewer does not want you to update, it is that in the new review, he/she has evaluated your games as spam (for good reason or not, that's a question we cannot answer). Have you answered to the review explaining why you consider your apps are not spam ? You have certainly read the guidelines; it may help you understand the reason for rejection and better explain in your comments: 4.3 Spam (a) Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. (b) Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality exper
Oct ’24
Reply to If all my apps (number in hundreds) are similar but each for different purpose, can I get banned from submitting apps to Apple app store?
Do those hundreds of apps all come from the same template(s), or app generator? >each client would like to see their own official app for their event.If they want their own app, they should have their own dev program account, in that case, but I suspect you'd still get pushback from Apple to use a 'container' app instead.Be sure to review the ASRGs - example 4.3 Spam
Sep ’17
Reply to Struggling With Guideline 4.3(b) Rejections – Would Love Dev Insight
Hello, That's a thoughtful response. You may need to provide more evidence of uniqueness to support this claim: Its mechanics — from conversation caps to safety scores — are fundamentally different from other offerings in the App Store’s dating category. Similarly, we recommend reaching out to App Review to provide more detailed feedback on how guideline 4.3(b) was applied.
Jun ’25
App Review rejected due to Guideline 4.3(a) - Design - Spam App Store Distribution & Marketing
Hello, My app was rejected because of App Review Guideline 4.3(a). The guideline says: Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. The original answer is: We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. I am very confused. I just bought a Mac and iPhone So I don't have other apps in the Apple App Store. I created my app all by myself and did not repacked another apps or similar procedure. I have only one bundle id. There is one app with a similar concept in the store which unfortunately has the name weapon mods for gmod. So I renamed my app for iOS to map addons for gmod to addons for g
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900
Nov ’24
Reply to An app for each school
The review guidelines used to warn against apps that targeted very small audiences - I think the current verbiage found in 4.3 says the same thing now.Perhaps if you detailed why an iOS app is important, say, versus a modern HTML5 website that could provide both iOS & Android support out of the box without having to run a review gauntlet, someone could offer suggestions, etc.
Mar ’17
App Store Rejection (4.3 – Design Spam) | Plinco - Unique Entertainment App Blocked Without Clear Reason
My app, Plinco, was rejected under App Review Guideline 4.3 – Design Spam, stating that it shares similarities with other apps available on the App Store. However, Plinco is a completely unique entertainment experience, designed with original assets, mechanics, and features. It allows users to customize various elements, including risk levels and configurations, ensuring a personalized and engaging experience. Special features like triple elements and the legendary golden mode introduce an extra layer of excitement and strategy. The app also offers high-quality visuals, immersive sound, and dynamic interactions, making each session feel fresh and unique. I conducted extensive research on the App Store and found no similar apps in the Entertainment category that match Plinco's concept and functionality. My app is built from scratch, without using pre-existing templates or duplicated content. Despite implementing multiple updates to address potential concerns, I have not received specific feedback clar
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0
406
Jan ’25
Reply to App Rejected (4.3.0 Design Spam) (I'm a iOs developer since 2009 and this is the first time)
There are several reasons for 4.3 rejection, some are not spam by itself but overcrowded category. b) Also avoid piling on to a category that is already saturated;… We will reject these apps unless they provide a unique, high-quality experience. Searching on the AppStore, one can see there are a lot of puzzle games. So may be that's just the reason. If so, have you arguments to convince reviewer that your app creates a unique, high-quality experience ?
Jun ’25
Reply to Varying levels of promo codes based on referral?
Wouldn't that run afoul of the 4.3 guideline everyone (who makes cookie cutter apps) is complaining about, regarding spamming the store with almost-identical apps?IAP promo codes do exist and do work. I'm not sure that would help the situation much though. Apple really doesn't seem to encourage arbitrarily charging different people different prices for the same product.
Dec ’17
Reply to One app, multiple brand
I'm wondering how would one person search for a partiulcar travel guide for Peru in the future. Cos there can only be so many keywords for one app, if it is a contain app, it would not contain all countries in the keyword. Usually if people go to Peru, they would search Peru guide instead of Travel guide.So i think some of you need to stop defending or replying general knowledge about 4.3 .
Nov ’17
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
Hi, I have the same problem... No matter what now, they reject anything I try to do. All telling me to make a container app. i have an unique app, (we think there is not other similar in all store) ... we submit.... and after one minute they reject with the same copy and paste reply... 4.3 Design spam.... absurd and frustating!!!! PLEASE, STOP USE BOT FOR APP REVIEW
Nov ’17
Reply to Apple 4.3 guideline - What to do
This solution was solved? Because its seens like same issue. My customers creates their own accounts, but the 4.3 Spam will take it out again, because already exist another app with the same estruture or not?Thinking about it, 2 or 3 customers upload their apps so its give a rejected spam because its the same app each other, dont you?sorry for my bad english
Aug ’17
Reply to A problem I'm going through
I also received this message and the problem is our app has an online version already. We just fixed some bugs and tried to upgrade the version of our application in the AppStore. We tried about 4 times, the reason was always 4.3 Degisn: Spam. We are confused because we didn't change any of the binary or concept or UI, just some inner bugs fix. We tried to appeal but got no reply.
Dec ’23
Guideline 4.3(b) Rejection Inconsistency - App Review Not Acknowledging Unique Features or Reading Appeal Notes
I am seeking guidance after experiencing what appears to be an inconsistent and unresponsive review process. My app was rejected under Guideline 4.3(b) (Spam - saturated category) and Guideline 2.1 (App Completeness - IAP not found in binary). I would like to highlight several concerns: Regarding 2.1 - IAP Issue: The rejection states that In-App Purchase products could not be found in the submitted binary. However, a previous reviewer successfully accessed and screenshotted the exact purchase screen in an earlier review cycle. The IAP is clearly implemented and functional. This inconsistency suggests the current reviewer may not have thoroughly tested the app. Regarding 4.3(b) - Spam: I have submitted detailed appeal notes explaining the unique, differentiating features of my app that are not found in any competing applications in this category. These include: Integration with real-time external data sources (not static content) Cultural and regional elements unique to my market AI-powered c
Replies
2
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0
Views
266
Activity
Jan ’26
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
Beautiful reply Zeldalink. I was heart broken after apple put me through this crap 4.3 design as well.Well said man, I could not have said it better. It truly is time to move on to Android from this stupid apple guidline and platform. Every single day and year there is a new guideline and new stupidity to deal with. Enough is enough
Replies
Boosts
Views
Activity
Nov ’17
Reply to Apple Practices Concerning Published Apps and Their Updates
Welcome to the forum. But the forum is not really intended for such warnings. It is to help solve issues. The fact is not that reviewer does not want you to update, it is that in the new review, he/she has evaluated your games as spam (for good reason or not, that's a question we cannot answer). Have you answered to the review explaining why you consider your apps are not spam ? You have certainly read the guidelines; it may help you understand the reason for rejection and better explain in your comments: 4.3 Spam (a) Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. (b) Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality exper
Replies
Boosts
Views
Activity
Oct ’24
Reply to If all my apps (number in hundreds) are similar but each for different purpose, can I get banned from submitting apps to Apple app store?
Do those hundreds of apps all come from the same template(s), or app generator? >each client would like to see their own official app for their event.If they want their own app, they should have their own dev program account, in that case, but I suspect you'd still get pushback from Apple to use a 'container' app instead.Be sure to review the ASRGs - example 4.3 Spam
Replies
Boosts
Views
Activity
Sep ’17
Reply to App Store not showing update button when new version is available
Hi, I uploaded a build version with 4.9, previous was 4.3. App has uploaded successfully and showing version no 4.9 but I am looking OPEN button instead of UPDATE. I wait for to see UPDATE button instead of open more then 24 hour, but till now It is showing OPEN button. Please help me.Thanks in advance
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Views
Activity
Apr ’18
Reply to Struggling With Guideline 4.3(b) Rejections – Would Love Dev Insight
Hello, That's a thoughtful response. You may need to provide more evidence of uniqueness to support this claim: Its mechanics — from conversation caps to safety scores — are fundamentally different from other offerings in the App Store’s dating category. Similarly, we recommend reaching out to App Review to provide more detailed feedback on how guideline 4.3(b) was applied.
Replies
Boosts
Views
Activity
Jun ’25
App Review rejected due to Guideline 4.3(a) - Design - Spam App Store Distribution & Marketing
Hello, My app was rejected because of App Review Guideline 4.3(a). The guideline says: Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. The original answer is: We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. I am very confused. I just bought a Mac and iPhone So I don't have other apps in the Apple App Store. I created my app all by myself and did not repacked another apps or similar procedure. I have only one bundle id. There is one app with a similar concept in the store which unfortunately has the name weapon mods for gmod. So I renamed my app for iOS to map addons for gmod to addons for g
Replies
2
Boosts
0
Views
900
Activity
Nov ’24
Reply to An app for each school
The review guidelines used to warn against apps that targeted very small audiences - I think the current verbiage found in 4.3 says the same thing now.Perhaps if you detailed why an iOS app is important, say, versus a modern HTML5 website that could provide both iOS & Android support out of the box without having to run a review gauntlet, someone could offer suggestions, etc.
Replies
Boosts
Views
Activity
Mar ’17
App Store Rejection (4.3 – Design Spam) | Plinco - Unique Entertainment App Blocked Without Clear Reason
My app, Plinco, was rejected under App Review Guideline 4.3 – Design Spam, stating that it shares similarities with other apps available on the App Store. However, Plinco is a completely unique entertainment experience, designed with original assets, mechanics, and features. It allows users to customize various elements, including risk levels and configurations, ensuring a personalized and engaging experience. Special features like triple elements and the legendary golden mode introduce an extra layer of excitement and strategy. The app also offers high-quality visuals, immersive sound, and dynamic interactions, making each session feel fresh and unique. I conducted extensive research on the App Store and found no similar apps in the Entertainment category that match Plinco's concept and functionality. My app is built from scratch, without using pre-existing templates or duplicated content. Despite implementing multiple updates to address potential concerns, I have not received specific feedback clar
Replies
1
Boosts
0
Views
406
Activity
Jan ’25
Reply to App Rejected (4.3.0 Design Spam) (I'm a iOs developer since 2009 and this is the first time)
There are several reasons for 4.3 rejection, some are not spam by itself but overcrowded category. b) Also avoid piling on to a category that is already saturated;… We will reject these apps unless they provide a unique, high-quality experience. Searching on the AppStore, one can see there are a lot of puzzle games. So may be that's just the reason. If so, have you arguments to convince reviewer that your app creates a unique, high-quality experience ?
Replies
Boosts
Views
Activity
Jun ’25
Reply to Varying levels of promo codes based on referral?
Wouldn't that run afoul of the 4.3 guideline everyone (who makes cookie cutter apps) is complaining about, regarding spamming the store with almost-identical apps?IAP promo codes do exist and do work. I'm not sure that would help the situation much though. Apple really doesn't seem to encourage arbitrarily charging different people different prices for the same product.
Replies
Boosts
Views
Activity
Dec ’17
Reply to One app, multiple brand
I'm wondering how would one person search for a partiulcar travel guide for Peru in the future. Cos there can only be so many keywords for one app, if it is a contain app, it would not contain all countries in the keyword. Usually if people go to Peru, they would search Peru guide instead of Travel guide.So i think some of you need to stop defending or replying general knowledge about 4.3 .
Replies
Boosts
Views
Activity
Nov ’17
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
Hi, I have the same problem... No matter what now, they reject anything I try to do. All telling me to make a container app. i have an unique app, (we think there is not other similar in all store) ... we submit.... and after one minute they reject with the same copy and paste reply... 4.3 Design spam.... absurd and frustating!!!! PLEASE, STOP USE BOT FOR APP REVIEW
Replies
Boosts
Views
Activity
Nov ’17
Reply to Apple 4.3 guideline - What to do
This solution was solved? Because its seens like same issue. My customers creates their own accounts, but the 4.3 Spam will take it out again, because already exist another app with the same estruture or not?Thinking about it, 2 or 3 customers upload their apps so its give a rejected spam because its the same app each other, dont you?sorry for my bad english
Replies
Boosts
Views
Activity
Aug ’17
Reply to A problem I'm going through
I also received this message and the problem is our app has an online version already. We just fixed some bugs and tried to upgrade the version of our application in the AppStore. We tried about 4 times, the reason was always 4.3 Degisn: Spam. We are confused because we didn't change any of the binary or concept or UI, just some inner bugs fix. We tried to appeal but got no reply.
Replies
Boosts
Views
Activity
Dec ’23