What's new with SKAdNetwork

RSS for tag

Discuss the WWDC22 Session What's new with SKAdNetwork

Posts under wwdc2022-10038 tag

22 Posts

Post

Replies

Boosts

Views

Activity

Crowd Anonymity Thresholds
So, when trying the judge whether SKAN 4.0 is an improvement over SKAN 3.0 for app-to-app campaign performance measurement, it comes down to the question how new privacy thresholds relate to the old privacy threshold. In 4.0 there are at least two thresholds: (a) low-end to medium-end crowd anonymity threshold, and (b) medium-end to high-end crowd anonymity threshold. Questions: (1) The first question is: When the 1st postback (the one after 2 days) contains the fine-grained ConversionValue, does it also contain the 4-digit SourceID, and vice versa? Or do ConversionValue and SourceID have separate privacy thresholds? Or is it even a combination of both? (And the same question goes for coarse ConversionValue and 3-digit SourceID.) I would imagine the SourceID has a higher privacy threshold than the ConversionValue. (2) The second question is: Can we imagine the medium-end to high-end crowd anonymity threshold to be in the area where the SKAN 3.0 ConversionValue privacy threshold is? In other words would I get the fine-grained ConversionValue when about as many installs are reached as were necessary to get the ConversionValue in SKAN 3.0 (which was essentially a fine-grained ConversionValue)? Otherwise it would be quite a step back, right?
0
0
1.9k
Jun ’22
No SKAN postbacks after completing integration
Dear All: A couple of weeks after completing the integration process with SKAN, we are still unable to receive any postbacks. Anyone that managed to successfully solve a similar issue on their side? What helped? Thanks in advance! Jan
Replies
0
Boosts
0
Views
1.2k
Activity
Jun ’22
Crowd Anonymity Thresholds
So, when trying the judge whether SKAN 4.0 is an improvement over SKAN 3.0 for app-to-app campaign performance measurement, it comes down to the question how new privacy thresholds relate to the old privacy threshold. In 4.0 there are at least two thresholds: (a) low-end to medium-end crowd anonymity threshold, and (b) medium-end to high-end crowd anonymity threshold. Questions: (1) The first question is: When the 1st postback (the one after 2 days) contains the fine-grained ConversionValue, does it also contain the 4-digit SourceID, and vice versa? Or do ConversionValue and SourceID have separate privacy thresholds? Or is it even a combination of both? (And the same question goes for coarse ConversionValue and 3-digit SourceID.) I would imagine the SourceID has a higher privacy threshold than the ConversionValue. (2) The second question is: Can we imagine the medium-end to high-end crowd anonymity threshold to be in the area where the SKAN 3.0 ConversionValue privacy threshold is? In other words would I get the fine-grained ConversionValue when about as many installs are reached as were necessary to get the ConversionValue in SKAN 3.0 (which was essentially a fine-grained ConversionValue)? Otherwise it would be quite a step back, right?
Replies
0
Boosts
0
Views
1.9k
Activity
Jun ’22