Apple Store Connect - Marketing Sources (Facebook)

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Created Nov ’20

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I've been running some Facebook paid ads for my mobile app. We do not have the Facebook SDK integration.

We're currently running "conversation" campaigns - we direct users to our website and they can click our app icon to direct them to our apple product page to download our app.

When I review our Apple Store analytics by source, I'm noticing a large amount of Facebook "app referrers". I would expect the source to be my website (web referrers). The user's download journey is like this...

Facebook Ad --> Website--> Clicks on app icon on website --> Apple product page --> Download

If a user did this journey above what would be the source of the download on the Apple Store analytics? My website or Facebook. I'm trying to understand where we are getting users, so we can push additional marketing budget to that channel.

Other questions on this topic:

Does anybody recommend marketing tracking software for iOS apps?

How accurate are the Apple Store Connect analytics?

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Answer 1

barnold OP

Mar ’21

I am looking for a similar question to be answered on behalf of someone else (so, not directly implementing the ad campaign).

In the meantime, JonFuelCred90, can you see if your Facebook ad campaign appears under Campaigns in the App Store Connect analytics? I'm curious to know if the Facebook campaign is able to pass through, or if only Apple campaigns appear there.

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