Distributing Your Mac Apps
Learn how the Mac App Store beautifully showcases your apps and makes them even easier to find, and how Developer ID and notarization make it safer for users to install apps that you distribute yourself.
Mac App Store
The Mac App Store makes it simple for customers to discover, purchase, and download your apps, and easily keep them updated. The Mac App Store on macOS Mojave and later offers editorial content that inspires and informs. Organized around the specific things customers love to do on Mac, along with insightful stories, curated collections, and videos, the Mac App Store beautifully showcases your apps and makes them even easier to find.
Outside the Mac App Store
While the Mac App Store is the safest place for users to get software for their Mac, you may choose to distribute your Mac apps in other ways. Gatekeeper on macOS helps protect users from downloading and installing malicious software by checking for a Developer ID certificate. Make sure to test your apps with the macOS 10.15 SDK and sign your apps, plug-ins, or installer packages to let Gatekeeper know they’re safe to install.
You can also give users even more confidence in your apps by submitting them to Apple to be notarized.
Features and Requirements
|Mac App Store||Outside Mac App Store|
|App Distribution||Hosted by Apple||Managed by developer
(with Developer ID)
|Software Updates||Hosted by Apple||Managed by developer|
|Worldwide Payment Processing||Managed by Apple||Managed by developer|
|Volume Purchasing and Education Pricing||Managed by Apple||Managed by developer|
|Advanced App Capabilities (iCloud Storage and Push Notifications)||Available||Available|
|App Store Services (In-App Purchase and Game Center)||Available||Not Available|