Submitting apps to the Mac App Store

macOS Big Sur will soon be in the hands of customers around the world. Update your Mac apps and product pages, and submit today.

Build and test with the macOS 11 SDK

Update to Xcode 12.2 Release Candidate, which includes the macOS 11 SDK, and build your apps to take advantage of the latest advanced technologies in macOS Big Sur. Your apps will look better than ever on macOS Big Sur, thanks to an all-new interface that’s been finely tuned for the powerful features that make a Mac a Mac.

Universal Apps

When you open your project in Xcode 12, your app is automatically updated to produce release builds and archives as Universal apps. When you build your app, Xcode produces one binary “slice” for Apple Silicon and one for the Intel x86_64 CPU, then wraps them together as a single app bundle to share or submit to the Mac App Store. You can test this at any time by selecting “Any Mac” as the target in the toolbar.

View Building a Universal macOS Binary

Widgets

Easily build widgets using the WidgetKit framework and the new widget API for SwiftUI. Widgets now come in multiple sizes, and users can visit the new widget gallery to search, preview sizes, and add them to Notification Center to access important details at a glance.

View WidgetKit

Review guidelines

All apps submitted to the App Store are reviewed based on a set of technical, content, and design criteria. Make sure to review the App Review Guidelines before submitting your app.

View the App Store Review Guidelines

View the Apple Developer Program License Agreement

Submit and promote your Mac app

Get your new product page and promotions ready, and submit your app for review in App Store Connect.

Product Page

The Mac App Store product page provides features that help drive discovery and downloads of your app. You can include a subtitle, promotional text, up to three app preview videos per localization, and up to 10 screenshots. You can also respond to customer reviews of your app to directly address feedback, questions, and concerns.

View Making the Most of Your Product Page

App Privacy Practices

Later this year, the App Store will help users understand an app’s privacy practices before they download the app on any Apple platform. On each app’s product page, users can learn about some of the data types the app may collect, and whether that data is linked to them or used to track them. You can now enter your app’s privacy information in App Store Connect. This information will be required to submit new apps and app updates to the App Store starting December 8, 2020.

View App privacy details on the App Store

App Pre-Orders

Your new app can be made available for pre-order when you submit your app and metadata for review in App Store Connect. Users can order your app before it’s released for download from your App Store product page.

View Offering Apps for Pre-Order

Discover

The Discover tab is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.

If your app has a unique story that our editorial team should know about, let us know.