Submitting Apps to the All-New Mac App Store

The completely redesigned Mac App Store on macOS Mojave will soon be in hands of customers around the world. Update your Mac apps and product pages, and submit today.

Build and test with the macOS Mojave SDK.

Update to Xcode 10, which includes the macOS 10.14 SDK, and build your apps to take advantage of the latest advanced technologies in macOS Mojave. Make sure your apps are ready for release to customers by testing your UI in Dark Mode. As a reminder, all new apps and app updates submitted to the Mac App Store must support 64-bit.

Dark Mode

Dark Mode is a dramatic new look that helps users focus on their work. Content takes center screen as toolbars and menus recede into the background. Mac apps that use standard AppKit colors and are rebuilt with the macOS Mojave SDK will automatically appear in Dark Mode when the user turns on the setting.

For details, see the Human Interface Guidelines.

Review guidelines.

All apps submitted to the App Store are reviewed based on a set of technical, content, and design criteria. Make sure to review the App Review Guidelines before submitting your app for review.

See the App Store Review Guidelines

See the Apple Developer Program License Agreement

Submit and promote your Mac app.

Get your new product page and promotions ready, and submit your app for review in App Store Connect.

Product Page

The Mac App Store product page has been redesigned to include even more features that help drive discovery and downloads of your app. You can now include a subtitle, promotional text, up to three app preview videos per localization, and up to 10 screenshots. On the new Mac App Store, you can also respond to customer reviews of your app to directly address their feedback, questions, and concerns.

See Making the Most of Your Product Page

App Pre-Orders

Your new app can be made available for pre-order when you submit your app and metadata for review in App Store Connect. Users can order your app before it’s released for download from your App Store product page.

See Offering Apps for Pre-Order

Discover

The Discover tab is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.

If your app has a unique story that our editorial team should know about, let us know.