App Store

Testing, Optimizing, and Analyzing Your Apps

We’ve added new features and resources to help you test, optimize, and analyze your apps.

TestFlight Updates
TestFlight now supports apps built for the new beta of iOS, watchOS, and tvOS, which means that you can get feedback from testers on features like SiriKit, Push Notifications for tvOS, new iOS Extension APIs, and more. Read the TestFlight release notes.

App Store Optimization
Search queries account for over 65% of downloads from the App Store. Learn how you can impact where your app ranks in search results to help users more easily find your app. Read Optimizing for App Store Search.

App Analytics Impressions
App Analytics now has data on App Store Impressions, which means you can see how many times your app’s icon has been viewed on the App Store in search results, Featured, Top Charts, and your App Store product page. With App Store Impressions, you can calculate how often users download your app after viewing it anywhere on the App Store. Learn more about App Analytics.