Seamlessly link to content within your app or on your website in iOS, iPadOS, and macOS. With universal links, you can always give users the most integrated mobile experience, even when your app isn’t installed on their device.
Make it easy for people to discover and download your app using iOS, iPadOS, and macOS. With Safari Smart App Banners, you can display a banner that provides a direct link to your app on the App Store, or opens the app if the user already has it installed. Smart App Banners integrate seamlessly and are easy to implement.
Easily create more secure logins for users in iOS 15,iPadOS 15, and macOS Monterey or later using iCloud Keychain verification codes. Take advantage of verification codes, AutoFill, iCloud Keychain sync, and two-tap setup to simplify the multistep sign-in process.
Use the Apple Push Notifications Service to send notifications to your website vistors, right on their Mac desktop — even when Safari isn’t running. These notifications display your website icon and notification text, which people can click to go right to your website.