Critical to the success of the paymium model, where users pay to download the app and then have the option to purchase additional features, is communicating the value of the in-app purchases upfront. Says Mueller, “a lot of it is just setting expectations and explaining to users what these in-app purchases are, and why they need to be separate from the paid-up-front price. I think if you’re honest with people and you explain it well, they’re going to be more than happy to pay that fee if there’s a good reason for it.”
“So whether it’s costumes for a virtual pet cat, or actual features that they would get some use out of like the watch complications, you can keep encouraging users to come back to the app and keep additional revenue coming in.”
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