Guidelines

Provide a great app experience and effectively communicate your App Store affiliation by following these guidelines and best practices.

App Review

We review every app submitted based on a set of technical, content, and design criteria. As you plan and develop your app, make sure to use these guidelines and resources.

Learn more about App Review

Human Interface Guidelines

Build the polished, engaging, and intuitive apps that Apple customers expect.

Marketing Guidelines

Effectively promote your affiliation with the App Store in all your marketing communications.

Apple Pay

Understand the requirements for implementing Apple Pay and using the Apple Pay identity in your marketing communications.

Learn more

Apple Wallet

Understand requirements for implementing Wallet and using the Wallet identity in your marketing communications.

Learn more