Use the Download on the App Store badge whenever you promote your app offered on the App Store. It should be included on all electronic and printed communications, such as TV commercials, print ads, video trailers, email, newsletters, and websites.

1.1 Badge artwork

Badge artwork is provided in .svg format for web or onscreen communications and .eps format for use in printed materials. The .svg scalable vector graphic format is high resolution art and is preferred for onscreen communications including web pages. Use only the artwork provided here. Never create your own App Store badge or alter the artwork in any way.

1.2 Localized badges

Apple provides badge artwork with the “Download on the” modifier translated into regional languages. The service mark App Store always appears in English. Never translate App Store. Do not create your own translation or localized badge.

1.3 Badge use

The Download on the App Store badge must be legible on all marketing communications in which you promote your app offered on the App Store. For all online communications, you must provide a link to your app on the App Store wherever the badge is used. A link is not required for Apple TV communications.

To obtain the URL for your app on the App Store, go to your product page in iTunes. Right-click or Control-click your app listing and choose Copy URL. Embed the URL in the App Store badge. Customers will be directed to install iTunes software if needed, then routed to their original destination on the App Store.

Mobile

Websites

Print and Video

1.4 Placement

Use only one Download on the App Store badge on a layout or video sequence. Place the badge in a subordinate position to your main message. The Download on the App Store badge can accompany promotions for Apple Watch apps. The badge cannot be the dominant graphic in a layout. If the App Store badge appears with badges representing other platforms, place the App Store badge first in the lineup of badges.

1.5 Graphic standards

Minimum clear space and minimum size

Minimum clear space is equal to one-quarter the height of the badge. Do not place photos, typography, or other graphic elements inside the minimum clear space. Minimum size is 10 mm for use in printed materials and 40 pixels for use onscreen. Always select a size that is clearly legible but not dominant.

On mobile devices

When the badge is placed on advertising with very limited layout space, such as banners for mobile devices, select a badge size that is clearly legible on the target mobile devices. Minimum clear space is equal to one-tenth the height of the badge.

Backgrounds

The App Store badge always appears in black and white as shown here. The gray border surrounding the badge is part of the badge artwork and must be included. The App Store badge can be placed on a:

• Black or white background
• Solid-color background

• Background image as long as legibility is not diminished

1.6 Avoid mistakes

Use only the App Store badge artwork provided by Apple.

• Do not modify, angle, animate, rotate, or tilt the App Store badge.
• Do not use the Apple logo alone.
• Do not use icons, logos, or graphics from www.apple.com to promote your app.
• Do not refer to operating systems in your communications. Instead refer to the Apple product or Apple App your app natively supports.

1.7 Apple Pay

If you are an approved Apple Pay merchant, follow the instructions in the Apple Pay Identity Guidelines.

Apple product images

Use these product images provided to display your app on Apple devices. The screen is blank so that you can easily display your app in the screen area. Overlapping product images are also provided for presentation of multiple Apple products in a single layout.

iPhone, iPad, and iPod touch

iOS devices can be displayed vertically or horizontally in an approved color option provided.

Apple Watch

Apple Watch must always be displayed in an approved style and color option provided. Display Apple Watch only on a white background. Do not show multiple Apple Watch images on a single communication.

Apple TV

Apple TV must be displayed in the approved styles provided.

2.1 Working with the image files

Select the Apple product image that best fits your layout and open the file in Adobe Photoshop. It can be saved for screen or print use.

To insert your product screen in the blank screen area, double-click the icon in the “Open to Update Screen” layer (a Smart Object layer). Open the “Replace Contents to Update Screen” nested layer and place the artwork for your app screen in the window. Save it and close the window. Do not alter the locked “Product Image and Shadow” layer. The RGB file can be exported or saved for the web. It can be converted to CMYK color mode and saved in .psd or .tif format for use in print layouts. If you are using the files for printed materials, you must place a screen image in the file that is of sufficiently high resolution (at least four times the screen resolution).

2.2 Image use

The Apple product images of Apple Watch, iPad, iPhone, iPod touch, and Apple TV can be used only to promote your app available on the App Store. Feature only products for which your app is currently developed. Do not use a product image if your app is not designed to display on the screen size and resolution of that product. For example, do not feature iPhone 5s unless your app displays at 326 pixels per inch at 1136-by-640 resolution. Do not feature Apple Watch images if you do not offer an app or app extension for Apple Watch.

• Always use the latest-generation Apple-provided product images.
• Do not display an Apple product with a blank screen.
• Do not display an Apple product on a cluttered background.
• Do not show Apple Watch with other Apple products.

2.3 Size

Use Apple product images at a size that is clearly legible at the image resolution provided. If you require high-resolution product images for large-scale promotions such as outdoor advertising, email marcomreview@apple.com and describe your marketing requirements and media. Do not display the product images smaller than the minimum size shown below.

2.4 Screen content

Display your app on the screen exactly as it appears when your app is running. Do not add promotional copy to the screen. Place violators, bursts, and promotional copy beside the product images, not on top of them. Never display the Apple Watch, iPad, iPhone, iPod touch, or Apple TV Home screen or any icon or image that you do not own.

2.4.1 Screen content within Apple Apps

Display your app on the screen exactly as it appears when your app is running within Messages, Siri, Phone or Maps. Show screen content that highlights the features of your app, not the features of Apple products or Apple Apps.

Be sure to create screens using the latest version of iOS 10.

You are responsible for creating or securing rights and approvals for third party content such as personal information, phone numbers, store names or locations.

For Apple Watch

See Section 5.6 for specific design guidance for Apple Watch marketing communications.

2.5 Status bar

iPhone, iPad, and iPod touch

Status bar options are provided on different layers within the Smart Object layer. Select the status bar that is visible when your app is running. Select the correct localized layer for your region. The status bar shows a full network icon or product designator, a full Wi-Fi icon, and a full battery icon. If your app runs full screen, it is acceptable to extend your app screen image over the status bar.

Apple Watch

Apple Watch images do not include a status bar. Do not show the charging icon on your app screens.

2.6 Other devices

Feature Apple product images on their own. Do not use Apple product images along with images of competing products in your communications. References to multiple platforms and competing products can be made only in copy or with badges.

2.7 Image modification — avoid mistakes

• Do not alter, distort, or modify the Apple-provided product images in any way.
• Do not add reflections or shadows.
• Do not crop, cut off, or obstruct any part of the Apple product images.
• Do not tilt or angle the product images.
• Do not animate, flip, spin, or rotate the product images.
• Do not add graphic elements that appear to enter or come out of the product screen.
• Do not surround the product with a highlight.

2.8 Rendering and illustration

Do not render in 3D or create any simulation of an Apple product. Do not use illustration to depict an Apple product, except for instructional material. If generic portable devices are illustrated, do not include details that are unique to Apple products, such as the round Home button or Ring/Silent Switch and volume controls.

2.9 Multiple Apple products

To present your app on multiple Apple products in a single layout, use the overlapping product image layouts provided or place individual product images side by side. Do not overlap the individual product images.

Do not show Apple Watch with other Apple products.

2.10 Die-cut promotions

Do not die-cut a printed promotion in the shape of an Apple product image.

2.11 Apple.com and App Store images

Do not use headlines, copy, icons, graphics, or images captured from Apple’s website at www.apple.com, iTunes, or the App Store in your communications.

2.12 Product image buttons

Do not create buttons or icons with a product image.

2.13 Food industry promotions

Do not use the App Store badge or Apple product images on food industry disposable packaging or promotions. Use the product name in text only.

2.14 On vehicle promotions

Do not use Apple product images or the App Store badge on the outside of any vehicle, including on a bumper sticker or magnet. Use the product name in text only. The badge or product image can appear on a promotion placed inside a vehicle.

Custom photography and video of iOS devices and Apple TV are allowed. If custom video will be used in a TV campaign, express written consent and approval from Apple is required prior to your content going live.

Feature your app in a realistic and authentic manner when creating custom photography and video. Reflect the visual style of your company.

Custom photography, animation, and video of Apple Watch are not permitted.

3.1 Screen content

Display the app on the screen exactly as a customer will experience it when the app is running.

• Show only content you have the legal right to display.
• Don’t add graphics or messages.
• Start your video sequence with your app open.
• It is acceptable to show people interacting with the Apple product in an authentic way. Portray the interaction in a simple, clear manner.
• In video, once you show an establishing shot of the entire Apple device, you may pan and zoom to focus on your app functions. Present the movement in a simple, clear manner.
• Do not engage in “suspension of disbelief” by showing Apple products or your app in a fantastic or unrealistic manner. Do not show products engaging in actions they are not capable of performing, such as flying through the air or swimming underwater.

3.1.1 Screen content within Apple Apps

Display your app on the screen exactly as it will appear when your app is running within Message, Siri, Phone or Maps.

• Show only content you have the legal right to display.
• Show screen content that highlights the features of your app, not the features of Apple products or Apple Apps.
• Start your video sequence with the Messages, Siri, Phone or Maps App open.

Be sure to create screens using the latest version of iOS 10.

3.2 Custom photography and video of Apple Watch

Custom photography, animation, and video of Apple Watch are not permitted.

3.3 Approved iOS devices

Feature only the approved iOS devices listed here.

• If multiple Apple products are shown, display them in the correct relative sizes or use the multiple product image files provided by Apple.
• Do not alter or distort an Apple product in any way. The product’s color, shape, size, and form must be accurate.
• Always display the product "as is." Do not add cases or covers to Apple products.
• If your app is compatible with Apple Pencil, you can show iPad Pro with Apple Pencil in your communications.
• A straight-on product shot is preferred. Do not use extreme angles.
• Do not feature Apple product functions; focus on your app’s functionality.

3.3.1 iPhone and iPad

iPhone 7 and iPhone 7 Plus

• Black
• Silver

iPhone SE

• Silver
• Space Gray

iPad Pro

• Silver
• Space Gray

iPad Air 2

• Silver
• Space Gray

iPad mini 4

• Silver
• Space Gray

3.3.2 Apple Watch Series 2

• Space Gray Aluminum Case with Black Sport Band
• Silver Aluminum Case with White Sport Band

3.4 Download on the App Store badge

Use the Download on the App Store badge only once on a video trailer or promotion. When shown with your company or app identity, the badge must be placed in a subordinate position.

3.5 Status bar

If the status bar is clearly visible on iOS devices, make sure that the battery and Wi-Fi icons are full and that no carrier name is displayed.

3.6 Transitions

In video, use straightforward transitions such as fade or dissolve. Do not use Multi-Touch gestures to perform scene transitions in a video so they act like an iOS device or like Apple Watch.

For Apple Watch, custom photography, animation, or video showing multiple screens is not permitted.

3.7 Shortened sequences

If app usage video sequences are shortened, display a “sequences shortened” disclaimer.

3.8 Other devices

Do not show an Apple product along with a competing product from another manufacturer. For Apple TV communications, try to avoid showing the television manufacturer’s name.

3.9 Trademark attribution

Include Apple credit lines wherever legal information is provided. At the end of a video, display the correct credit lines for Apple trademarks used in your video as described in Legal Requirements. Maintain clear space requirements when credit lines follow the badge.

3.10 Apple brand

Do not use an Apple product to take advantage of the promotional value of the Apple brand. Your app should stand on its own merits.

3.11 Apple logo

Do not feature the Apple logo on the back of products to take advantage of the promotional value of the Apple brand. Do not obscure or cover the logo. Only show the back of a device in an authentic manner to illustrate natural use of the device.

3.12 Apple Home screen and Apple icons

Do not display the Apple Home screen or Apple Apps icons. You can include Apple App icons in your app screen content if they are present.

3.13 Blank screens

Do not display a blank screen on an Apple product. Do not display a blank television screen when showcasing Apple TV.

3.14 Audio

Do not use the native sounds of the Apple device as audio elements of your communications. Use only the sounds that your app makes naturally when running.

Referring to Apple products and the App Store in copy is recommended. Use clear, simple messaging. Always include a call to action to download your app in your communications.

4.1 Product names

Use Apple product names such as Apple Watch, iPhone, iPad, iPod touch, or Apple TV (or a combination of two or more names) in a referential phrase to indicate that your app is compatible with or runs on the Apple product or products. For example, say “app name for iPhone” or “app name for iPad", or use a phrase such as “works with” or “compatible with.” Do not say “iPhone app name.”

When referring to Apple Watch in relation to your app, follow the instructions in Section 5.3 App and App Store references.

List all the Apple products that your app runs on. Do not list Apple products that are not compatible with your app.

When including your company name, lead with the company name followed by the app name and end with the appropriate Apple product names. For example, it is correct to say “Company name App name for iPhone, iPad, and iPod touch.”

4.2 Spelling and language

Always use the correct Apple product names with the correct capitalization as shown on the Apple Trademark List. See Section 5.1 for Apple Watch spelling instructions.

iPhone, iPad, and iPod touch

When using the name iPhone, iPad, or iPod touch, always typeset iPhone, iPad, or iPod touch with a lowercase i and an uppercase P followed by lowercase letters. Always set touch with a lowercase t. The name iPhone, iPad, or iPod touch should start with a lowercase i even when it is the first word in a sentence, paragraph, or title. Do not use variations such as touch or iTouch.

Always use the Apple product names iPhone, iPad, or iPod touch in singular form. Never say iPhones, iPads, or iPod touches.

Do not translate iPhone, iPad, or iPod touch, or any other Apple trademark. Always set Apple trademarks in English, even when they appear within text in a language other than English.

When promoting 3D Touch or Apple Pencil-enabled app features, do not translate 3D Touch or Apple Pencil.

When promoting your app for iPhone 7, your headline and copy should focus on your app, not on iPhone 7 features.

• Do not use the words Peek or Pop as a pun in your marketing materials.
• Do not use the words Peek or Pop in your headline.

Apple Apps

When using the app name Messages, Siri, Phone or Maps, always typeset with a capital letter. iMessage, the service within the Messages app, must be spelled with a lowercase i and an uppercase M followed by lowercase letters.

You can refer to the App Store for iMessage in your marketing communications.

The headline and copy should focus on your app, not on iOS features or Apple Apps.

Apple TV

Apple TV is typeset as two words with an uppercase A followed by lowercase letters, and an uppercase TV.

Do not make Apple TV plural or possessive.

Do not translate Apple TV. Apple TV always appears in English, even when it appears within text in a language other than English. Do not transliterate Apple TV such as rendering it in katakana in Japanese.

Do not use the Apple logo to stand for the name Apple.

If your app is offered only for Apple TV, clarify that your app is exclusive to Apple TV and available only from the App Store on Apple TV.

If your app is offered only for Apple TV, you must include this message whenever the Download on the App Store badge is used. Place the message near the badge. Match the font used in the rest of your communication. Do not mimic Apple typographic style.

To download this app, visit the App Store on Apple TV.

App Store

When using the name App Store in headlines or copy, always typeset App Store with an uppercase A and an uppercase S followed by lowercase letters. Always set App Store in English, even when it appears within text in a language other than English.

Include only the article the before App Store. Never include other descriptors; for example, do not say iTunes App Store, Apple App Store, or iPhone App Store. Do not add superlatives such as the best App Store. Do not use at the App Store. Always use on the App Store or from the App Store. It is correct to say that an app is available on the App Store. It is also correct to say that an app can be downloaded from the App Store. Do not use the term downloadable. For Apple TV, it is correct to say search for <name of app> on the App Store.

Do not refer to Apple devices generically as “smartphones” or “tablets.” Use the product names.

Do not indicate any kind of sponsorship or endorsement by Apple.

Do not imitate Apple typography by using any version of the San Francisco font in your communications.

4.3 Other platforms and devices

Apple product names can appear in copy along with the names of other mobile or computing devices. List Apple products first. Although the names of other products can be used in promotional copy, never display Apple product images alongside the images of other mobile devices or computers.

4.4 URL address naming

Apple trademark names can be included in your URL address only when the trademark follows your company and/or product name. Apple trademarks can be used only in URLs for web pages that feature apps developed specifically for the Apple product named. Never start a URL with an Apple trademark.

Acceptable: www.company.com/app/iphone or www.company.com/ipad
Not acceptable: www.iphoneapp.com or www.ipadweatherapp.com

4.5 Contests and sweepstakes

Apple does not approve the use of Apple Watch, iPhone, iPad, and Apple TV as awards in contests and sweepstakes, or as prizes and giveaways. iPod touch devices, Apple Store Gift Cards, or iTunes Gift Cards may be acceptable but require Apple approval of your promotional plan. Submit proposals to promoreview@apple.com for review and approval.

Do not indicate any kind of sponsorship or endorsement by Apple.

4.6 Legal notifications

For information on the use of appropriate credit lines and trademark symbols, see Legal Requirements.

Your app promotions should focus on your app, not on Apple Watch. When promoting your app, follow these guidelines.

5.1 Apple Watch spelling and language

When using the name Apple Watch in headlines or copy, always typeset Apple Watch as two words with an uppercase A and an uppercase W followed by lowercase letters. Do not break Apple Watch over two lines.

5.1.1 Localization

Always use the name Apple Watch in English, even when it appears within text in a language other than English. Do not translate the word Watch within the name Apple Watch. Do not transliterate Apple Watch or Watch, such as rendering it in katakana in Japanese.

Many terms used in Apple Watch marketing are Apple trademarks and must appear in English. Do not translate or transliterate Apple trademarks.

Use the terms below to accurately describe your app’s functionality.

Do not translate:

• Apple Pay
• Apple Watch
• Apple Watch Edition
• Apple Watch Series 1
• Apple Watch Series 2
• Digital Crown
• Digital Touch
• Edition
• Force Touch
• iMessage
• Ion-X
• Wallet
• Retina
• Siri
• Sport
• Taptic Engine
• 316L
• Vectran
• WatchKit
• watchOS

Do not include Apple Watch features in your headline copy. Descriptions of Apple Watch functions can be translated into the local language used on your marketing communication.

These terms can be localized:

• actionable notifications
• collection
• Glances
• messages
• tap
• turn-by-turn
• notifications

For additional information on Apple Watch collections, see Section 5.2 Referring to Apple Watch collections.

5.1.2 Singular/Plural

Always use the name Apple Watch in singular form. Do not use plural form. Do not make Apple Watch possessive. Never say Apple Watches or Apple Watch's. Modifiers such as model, device, or collection can be plural or possessive.

5.1.3 Articles

Do not use the article the before Apple Watch.

5.1.4 Superlatives

Do not use superlatives to describe Apple Watch.

5.1.5 Puns or verbs

When promoting your app, your headlines and copy should focus on your app, not on Apple Watch features.

• Do not use the words watch or time as a pun or verb in your marketing materials.
• Do not include puns that play on the word wrist.
• Do not use the word Glance in headlines or promotional copy.

5.2 Referring to Apple Watch

When referring to Apple Watch, use the terms Apple Watch Series 1 or Apple Watch Series 2.

Always use Apple Watch Series 1 and Apple Watch Series 2 in English, even when they appear within text in a language other than English. Do not translate the names Series 1 and Series 2.

Do not refer to Apple Watch Nike+, Apple Watch Hermes or Apple Watch Edition. Instead, refer to Apple Watch Series 2.

5.3 App and App Store references

Refer to your app as an Apple Watch app or say <name of app> for Apple Watch. Do not say Apple Watch <Name of app>. Do not use the term WatchKit in marketing communications.

Because most apps for Apple Watch are optimized for iPhone 7, it is recommended to mention both iPhone 7 and Apple Watch in your marketing copy.

It is also acceptable to say Name of app for Apple Watch when your promotion is focused on your app features and benefits related to Apple Watch.

Apple Watch apps are available on the App Store or can be downloaded on the App Store.

Do not display an image of iPhone 6 with Apple Watch.

5.4 Custom photography and video

Custom photography, animation, and video of Apple Watch are not permitted.

5.5 Apple and the Apple logo

Never use the Apple logo in place of the word Apple in the name Apple Watch in copy and headlines.

Do not create graphics, illustrations, or logotypes to represent Apple Watch. Do not use the Apple logo with logotype lockup that is used by Apple to promote Apple Watch. Do not imitate the logo and logotype lockup.

Do not indicate any kind of sponsorship or endorsement by Apple. Do not imitate Apple communications. Do not use product images or headlines and copy from www.apple.com.

5.6 Developing marketing communications

Use your own font. Do not use any version of the San Francisco font on your marketing communications.

Print Advertising

Social Media

Online Advertising and Web Banners

Mobile Advertising

Email

iOS devices and Apple TV can be used to demonstrate hardware accessories that work with apps. Use an Apple-provided product image, or create your own photograph or demonstration following the guidelines for Custom Photography and Video. Custom photography or video that includes iOS devices or Apple TV can be produced only for the purpose of demonstrating the accessory function.

6.1 Accessory names

Do not use an Apple product name in the primary headline or as part of your product name.

6.2 Accessory packaging

Your accessory should be the primary focus of the package. An Apple product can be shown only to facilitate an understanding of how the accessory and the app work together. Keep the product interaction simple and explanatory.

• Your hardware accessory can be shown interacting with the Apple product in a realistic manner. It must be an accurate display of how the product functions and the app screens must be authentic.
• Do not exaggerate the capabilities of the accessory or the Apple product.
• Hands can be shown holding an Apple product, and people can be interacting with the product in a realistic manner, but don’t obstruct the product.
• Use the term works with to describe compatibility. For example, it is correct to say “Product name works with iPhone, iPad, iPod touch, or Apple TV.”

6.3 Download on the App Store badge placement

The Download on the App Store badge can appear only once on the side or back of the package. Do not place the badge on the package front. Use the App Store badge only in association with the app, not the accessory.

• Place the badge below or beside your app icon. The name of the app in text and promotional copy for the app can be placed near the Download on the App Store badge and app icon.
• When designing for multiple languages, do not use additional localized badges. Instead, display translations in text below the badge.

6.4 Size requirements

For all accessory packaging, the badge must be displayed at a minimum size of 8 mm high and a maximum size of 10 mm high. Do not enlarge the badge to a size greater than 10 mm in height.

6.5 Product compatibility icons

On packaging and other promotions, use Apple-provided Apple Watch, iPhone, iPad, iPod, and Apple TV icons to let customers know which device models and generations your accessory is compatible with. Use icons in accordance with the license agreement and usage guidelines. Learn more

6.6 MFi/Works with Apple Program

Accessories licensed in the MFi/Works with Apple Program without an app component do not qualify as the kind of app accessories described in these guidelines. If your accessory is a product that has been approved as a Licensed Product in accordance with the MFi/Works with Apple License Agreement (and, where applicable, the iPhone/iPad Supplement or AirPlay Supplement) signed by Apple, you must follow the MFi/Works with Apple Program requirements in addition to compliance with these guidelines for marketing the app component of your accessory. Learn more about the MFi/Works with Apple Program

7.1 App Store icon use

Use the App Store icon only when displaying a lineup of media icons with a similar shape and size. Do not use the App Store icon instead of the Download on the App Store badge in marketing communications, even when layout space is limited. Never use the Apple logo alone on any communication.

For online communications, embed the link to your app product page or publisher page in the App Store icon.

On marketing communications and advertising, use the Download on the App Store badge or refer to the App Store in text.

8.1 Credit lines

Use the appropriate credit lines in all communications worldwide, listing all the Apple trademarks used in your communication. List only the trademarks actually used in your materials. When the Download on the App Store badge is used, credit both Apple and the Apple logo. For example:

• When you use the Download on the App Store badge, display an Apple Watch product image, and mention iPhone in copy: Apple, the Apple logo, Apple Watch and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries.
• When you use the Download on the App Store badge and mention iPhone and iPod touch in copy: Apple, the Apple logo, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries.
• When you use only the Download on the App Store badge: Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries.

Place the credit lines wherever you provide legal notification. Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links. Include the credit lines only once in your communication or website.

If iTunes is mentioned in the communication, include the following statement: iTunes is for legal or rightholder-authorized copying only. Don’t steal music.

For more information on using Apple trademarks, visit Guidelines for Using Apple Trademarks and Copyrights.

8.2 Trademark symbols

In communications distributed only in the United States, the appropriate symbol (TM, SM, or ®) must follow each Apple trademark the first time it is mentioned in body copy.

For example: Apple Watch®, iPhone®, iPad®, iPod touch®, Apple TV®, and App Store®

• Do not add a symbol to the Download on the App Store badge artwork provided by Apple.
• Do not add symbols to headline copy.

For the correct trademark symbols, refer to the Apple Trademark List.

8.3 Association with Apple

Your app screen images, Apple Watch, iPhone, iPad, iPod touch, and Apple TV product images, or photographs thereof cannot be used in any manner that falsely suggests an association with Apple or is likely to reduce, diminish, or damage the goodwill, value, or reputation associated with the App Store, iPhone, iPad, iPod touch, Apple Watch, Apple TV, or Apple itself.

8.4 Localization

With Apple’s approval, a translation of the legal notice and credit lines (but not the trademarks) can be used in materials distributed outside the U.S. Never translate an Apple trademark.

8.5 Downloading artwork

Subject to your agreement with the terms of the App Marketing Artwork License Agreement, you can download artwork including the Download on the App Store badge, App Store icon, and photography of the iPhone, iPad, and iPod touch for your marketing and advertising purposes.

© 2016 Apple Inc. All rights reserved. Apple, the Apple logo, Apple TV, Apple Watch, iPad, iPhone, iPod, iPod touch, iTunes, the iTunes logo, Mac, and QuickTime are trademarks of Apple Inc., registered in the U.S. and other countries. Multi-Touch is a trademark of Apple Inc. App Store is a service mark of Apple Inc., registered in the U.S. and other countries. IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license. Other product and company names mentioned herein may be trademarks of their respective companies.