These guidelines are provided to help Apple Developer Program members correctly promote their affiliation with the App Store in all marketing communications. The guidelines include information on using the App Store badge and Apple product images, as well as app marketing best practices.
The Download on the App Store badge and Apple-provided product images should be used on all your marketing materials that promote your app.
- Use accurate terminology when referencing Apple products.
- Use clear messaging and direct calls to action in your communications.
- Provide appropriate credit attribution for Apple trademarked terms used.
- Use your own design; don’t imitate Apple marketing or typography.
- For Apple Watch: Run marketing campaigns only in countries where Apple Watch is available for sale.
Apple Approval Required
Marketing materials created in the following formats must be submitted to and approved by Apple before publication or broadcast.
For iOS devices:
- High visibility in any format
- TV, print, and display advertising
- Custom photography or video
For Apple Watch:
- High visibility in any format
- TV, print, and display advertising
- Social media campaign plans
Email marketing materials for Apple review to email@example.com.
Submit an example of your communication and briefly describe the app you are promoting.
Include the following information with your materials:
- Contact details with phone number
- Publisher name
- App name
- Apple App ID or App Store URL
- Marketing channels
- Campaign spend or media value
- Impressions expected
- For app marketing campaigns that include Apple Watch, list countries where the campaign will run
- Attach materials under 50MB to an email message. Provide login details to a secure FTP site or use a password-protected web delivery service for submissions larger than 50MB.
- Submit all correspondence in English and provide English localization of materials if necessary.
- Allow a minimum of five business days for a response.
- Note that no response from Apple in this time frame does not grant approval of your materials.
- Apple can review work-in-progress materials; however, all final materials must be approved before publication.
- Submit in the following formats: use PDF, JPG, or other standard graphic formats; use QuickTime for video.
- Ensure that all copy and graphic images are of sufficient quality for review.
Apple Developer Program Membership Required
The Download on the App Store badge and the Apple product images shown in these guidelines are for use only by Apple Developer Program members who have agreed to the App Marketing Artwork License Agreement. Always use artwork provided by Apple without modification. Apple reserves the right to withdraw permission to use the App Store badges or Apple product images anytime their use is inconsistent with these guidelines or is otherwise deemed inappropriate by Apple.
The information in these guidelines is subject to change.
Use the Download on the App Store badge whenever you promote your app offered on the App Store. It should be included on all electronic and printed communications, such as TV commercials, print ads, video trailers, email, newsletters, and websites.
1.1 Badge artwork
Badge artwork is provided in .svg format for web or onscreen communications and .eps format for use in printed materials. The .svg scalable vector graphic format is high resolution art and is preferred for onscreen communications including web pages. Use only the artwork provided here. Never create your own App Store badge or alter the artwork in any way.
1.2 Localized badges
Apple provides badge artwork with the “Download on the” modifier translated into regional languages. The service mark App Store always appears in English. Never translate App Store. Do not create your own translation or localized badge.
Available in Azərbaycan dili, Bahasa Indonesia, Bahasa Melayu, Čeština, Dansk, Deutsch, Eesti Keel, English, Español España, Español Latino America, Français, Italiano, Latviski, Lietuviškai, Magyar, Malti, Nederlands, Norsk, Polski, Português, Português Brasil, Pусский, Română, Slovenčina, Slovenščina, Suomi, Svenska, Tagalog, Tiếng Việt, Türkçe, Ελληνικά, български, עברית, العربية , ภาษาไทย, 한국어, 日本語, 简体中文, 繁體中文.
1.3 Badge use
The Download on the App Store badge must be legible on all marketing communications in which you promote your app offered on the App Store. For all online communications, you must provide a link to your app on the App Store wherever the badge is used.
To obtain the URL for your app on the App Store, go to your product page in iTunes. Right-click or Control-click your app listing and choose Copy URL. Embed the URL in the App Store badge. Customers will be directed to install iTunes software if needed, then routed to their original destination on the App Store.
Print and Video
Use only one Download on the App Store badge on a layout or video sequence. Place the badge in a subordinate position to your main message. The Download on the App Store badge can accompany promotions for Apple Watch apps. The badge cannot be the dominant graphic in a layout. It must be placed below or after the app or company name or identity. The badge should be smaller than your main message, company identity, or app graphics. If the App Store badge appears with badges representing other platforms, place the App Store badge first in the lineup of badges.
1.5 Graphic standards
Minimum clear space and minimum size
Minimum clear space is equal to one-quarter the height of the badge. Do not place photos, typography, or other graphic elements inside the minimum clear space. Minimum size is 10 mm for use in printed materials and 40 pixels for use onscreen. Always select a size that is clearly legible but not dominant.
On mobile devices
When the badge is placed on advertising with very limited layout space, such as banners for mobile devices, select a badge size that is clearly legible on the target mobile devices. Minimum clear space is equal to one-tenth the height of the badge.
The App Store badge always appears in black and white as shown here. The gray border surrounding the badge is part of the badge artwork and must be included. The App Store badge can be placed on a:
- Black or white background
- Solid-color background
- Background image as long as legibility is not diminished
1.6 Avoid mistakes
Use only the App Store badge artwork provided by Apple.
- Do not modify, angle, animate, rotate, or tilt the App Store badge.
- Do not use the Apple logo alone.
- Do not use icons, logos, or graphics from www.apple.com to promote your app.
- Do not refer to iOS in your communications. Instead refer to the Apple products your app natively supports.
1.7 Apple Pay
If you are an approved Apple Pay merchant, follow the instructions in the Apple Pay Identity Guidelines.
Downloadable product images
Use these product images provided to display your app on Apple devices. The screen on the Apple product is blank so that you can easily display your app in the screen area. Overlapping product images are also provided for presentation of multiple Apple products in a single layout.
iPhone, iPad, and iPod touch
iOS devices can be displayed vertically or horizontally in an approved color option provided.
Apple Watch must always be displayed in an approved color option provided. Before downloading Apple Watch images, read the instructions in Section 5.4 Selecting Apple-provided Apple Watch images.
2.1 Working with the image files
Select the Apple product image that best fits your layout and open the file in Adobe Photoshop. It can be saved for screen or print use.
To insert your product screen in the blank screen area, double-click the icon in the “Open to Update Screen” layer (a Smart Object layer). Open the “Replace Contents to Update Screen” nested layer and place the artwork for your app screen in the window. Save it and close the window. Do not alter the locked “Product Image and Shadow” layer. The RGB file can be exported or saved for the web. It can be converted to CMYK color mode and saved in .psd or .tiff format for use in print layouts. If you are using the files for printed materials, you must place a screen image in the file that is of sufficiently high resolution (at least 4x screen resolution).
2.2 Image use
The Apple product images of Apple Watch, iPad, iPhone, and iPod touch can be used only to promote your app available on the App Store. Feature only products for which your app is currently developed. Do not use a product image if your app is not designed to display on the screen size and resolution of that product. For example, do not feature iPhone 5s unless your app displays at 326 pixels per inch at 1136-by-640 resolution. Do not feature Apple Watch images if you do not offer an app or app extension for Apple Watch.
- Always use the latest-generation Apple-provided product images.
- Do not display an Apple product with a blank screen.
- Do not display an Apple product on a cluttered background.
Use Apple product images at a size that is clearly legible at the image resolution provided. If you require high-resolution product images for large-scale promotions such as outdoor advertising, send email to firstname.lastname@example.org and describe your marketing requirements and media. Do not display the product images smaller than the minimum size shown below.
Do not display Apple products smaller than 25 mm in length for printed materials and 200 pixels onscreen.
Maintain the correct relative product sizes whenever multiple products are shown.
Do not overlap individual Apple product images; instead use the overlapping product layouts provided.
2.4 Screen content
Display your app on the product screen exactly as it appears when your app is running. Do not add promotional copy to the screen. Place violators, bursts, and promotional copy beside the product images, not on top of them. Never display the Apple Watch, iPad, iPhone, or iPod touch Home screen or any icon or image that you do not own.
Feature your app and focus on its functionality, not on Apple product functions.
Never display an Apple product's Home screen or Dock icons in your communications.
Do not place promotional copy on an Apple product screen. Show only your app screen.
When showing Apple Watch and iPhone together, they should display the same time whenever time is shown on both devices.
2.5 Status bar
iPhone, iPad, and iPod touch
Status bar options are provided on different layers within the Smart Object layer. Select the status bar that is visible when your app is running. Select the correct localized layer for your region. The status bar shows a full network icon or product designator, a full Wi-Fi icon, and a full battery icon. If your app runs full screen, it is acceptable to extend your app screen image over the status bar.
Do not add a status bar to app screens displayed on Apple Watch images. There is no status bar on Apple Watch.
2.6 Other devices
Feature Apple product images on their own. Do not use Apple product images along with images of competitive products in your communications. References to multiple platforms and competitive products can be made only in copy or with badges.
2.7 Image modification — avoid mistakes
- Do not alter, distort, or modify the Apple-provided product images in any way.
- Do not add reflections or shadows.
- Do not crop, cut off, or obstruct any part of the Apple product images.
- Do not tilt or angle the product images.
- Do not animate, flip, spin, or rotate the product images.
- Do not add graphic elements that appear to enter or come out of the product screen.
- Do not surround the product with a highlight.
2.8 Rendering and illustration
Do not render in 3D or create any simulation of an Apple product. Do not use illustration to depict an Apple product, except for instructional material. If generic portable devices are illustrated, do not include details that are unique to Apple products, such as the round Home button or ring/silent and volume controls.
2.9 Multiple Apple products
To present your app on multiple Apple products in a single layout, use the overlapping product image layouts provided or place individual product images side by side. Do not overlap the individual product images.
2.10 Product images within the App Store
Screenshots should display only the actual screen content from your app that a user will see when the app is running. Do not incorporate Apple product images into your screenshots on the App Store.
2.11 Die-cut promotions
Do not die-cut a printed promotion in the shape of an Apple product image.
2.12 Apple.com and App Store images
Do not use headlines, copy, icons, graphics, or images captured from Apple’s website at www.apple.com, iTunes, or the App Store in your communications.
2.13 Product image buttons
Do not create buttons or icons with a product image.
2.14 Food industry promotions
Do not use the App Store badge or Apple product images on food industry disposable packaging or promotions. Use the product name in text only.
2.15 On vehicle promotions
Do not use Apple product images or the App Store badge on the outside of any vehicle, including on a bumper sticker or magnet. Use the product name in text only. The badge or product image can appear on a promotion placed inside a vehicle.
Custom photography and video of iOS devices are allowed, but only with express written consent and approval from Apple. Feature your app in a realistic and authentic manner when creating custom photography and video. Reflect the visual style of your company. Custom photography and video of Apple Watch are not permitted.
3.1 Screen content
Display the app on an Apple product exactly as a customer will experience it when the app is running.
- Show only content you have the legal right to display.
- Don’t add graphics or messages.
- Start your app on the splash screen with the app open.
- It is acceptable to show people interacting with the Apple product in an authentic way. Portray the interaction in a simple, clear manner.
- In video, once you show an establishing shot of the entire Apple device, you may pan and zoom to focus on your app functions. Present the movement in a simple, clear manner.
- Do not engage in “suspension of disbelief” by showing Apple products or your app in a fantastic or unrealistic manner. Do not show products engaging in actions they are not capable of performing, such as flying through the air or swimming underwater.
3.2 Custom photography and video of Apple Watch
Custom photography and video of Apple Watch are not permitted.
3.3 Approved iOS devices
Feature only the approved iOS devices listed here.
- If multiple Apple products are shown, display them in the correct relative sizes or use the multiple product image files provided by Apple.
- Do not alter or distort an Apple product in any way. The product’s color, shape, size, and form must be accurate.
- Always display the product "as is." Do not add cases or covers to Apple products.
- A straight-on product shot is preferred. Do not use extreme angles.
- Do not feature Apple product functions; focus on your app’s functionality.
3.3.1 iPhone and iPadiPhone 6 and iPhone 6 Plus
- Space Gray
- Space Gray
- Space Gray
- Space Gray
3.4 Download on the App Store badge
Use the Download on the App Store badge only once on a video trailer or promotion. When shown with your company or app identity, the badge must be placed in a subordinate position.
3.5 Status bar
If the status bar is clearly visible on iOS devices, make sure that the battery and Wi-Fi icons are full and that no carrier name is displayed.
In video, use straightforward transitions such as fade or dissolve. Do not use Multi-Touch gestures to perform scene transitions in a video so they act like an iOS device or like Apple Watch.
3.7 Shortened sequences
If app usage video sequences are shortened, display a “sequences shortened” disclaimer.
3.8 Other devices
Do not show an Apple product along with a competitive product from another manufacturer.
3.9 Trademark attribution
Include Apple credit lines wherever legal information is provided. At the end of a video, display the correct credit lines for Apple trademarks used in your video as described in Legal Requirements. Maintain clear space requirements when credit lines follow the badge.
3.10 Apple brand
Do not use an Apple product to take advantage of the promotional value of the Apple brand. Your app should stand on its own merits.
3.11 Apple logo
Do not feature the Apple logo on the back of products to take advantage of the promotional value of the Apple brand. Do not obscure or cover the logo. Only show the back of a device in an authentic manner to illustrate natural use of the device.
3.12 Apple Home screen and Apple icons
Do not display the Apple Home screen or Apple icons.
3.13 Blank screens
Do not display a blank screen on an Apple product.
Do not use the native sounds of the Apple device as audio elements of your communications. Use only the sounds that your app makes naturally when running.
Referring to Apple products and the App Store in copy is recommended. Use clear, simple messaging. Always include a call to action to download your app in your communications.
4.1 Product names
Use Apple product names such as Apple Watch, iPhone, iPad, or iPod touch (or a combination of two or more names) in a referential phrase to indicate that your app is compatible with or runs on the Apple product or products. For example, say “app name for iPhone” or “app name for iPad," or use a phrase such as “works with” or “compatible with.” Do not say “iPhone app name.”
When referencing Apple Watch in relation to your app, follow the instructions in Section 5.3 App and App Store references.
List all the Apple products that your app runs on. Do not list Apple products that are not compatible with your app.
When including your company name, lead with the company name followed by the app name and end with the appropriate Apple product names. For example, it is correct to say “Company name App name for iPhone, iPad, and iPod touch.”
4.2 Spelling and language
Always use the correct Apple product names with the correct capitalization as shown on the Apple Trademark list. See Section 5.1 for Apple Watch spelling instructions.
iPhone, iPad, and iPod touch
When using the name iPhone, iPad, or iPod touch, always typeset iPhone, iPad, or iPod touch with a lowercase i and an uppercase P followed by lowercase letters. Always set touch with a lowercase t. The name iPhone, iPad, or iPod touch should start with a lowercase i even when it is the first word in a sentence, paragraph, or title. Do not use variations such as touch or iTouch.
Always use the Apple product names iPhone, iPad, or iPod touch in singular form. Never say iPhones, iPads, or iPod touches.
Do not translate iPhone, iPad, or iPod touch, or any other Apple trademark. Always set Apple trademarks in English, even when they appear within text in a language other than English.
When using the name App Store in headlines or copy, always typeset App Store with an uppercase A and an uppercase S followed by lowercase letters. Always set App Store in English, even when it appears within text in a language other than English.
Include only the article the before App Store. Never include other descriptors; for example, do not say iTunes App Store, Apple App Store, or iPhone App Store. Do not add superlatives such as the best App Store. Do not use at the App Store. Always use on the App Store or from the App Store. It is correct to say that an app is available on the App Store. It is also correct to say that an app can be downloaded from the App Store. Do not use the term downloadable.
Do not refer to Apple devices generically as “smartphones” or “tablets.” Use the product names.
Do not indicate any kind of sponsorship or endorsement by Apple.
Never refer to Apple operating systems. Instead, list Apple product names.
Never typeset Apple product names using all uppercase letters.
Never use a lowercase i followed by all uppercase letters for Apple product names.
Never use a Myriad font for App Store-related text.
4.3 Other platforms and devices
Apple product names can appear in copy along with the names of other mobile or computing devices. List Apple products first. Although the names of other products can be used in promotional copy, never display Apple product images alongside the images of other mobile devices or computers.
4.4 URL address naming
Apple trademark names can be included in your URL address only when the trademark follows your company and/or product name. Apple trademarks can be used only in URLs for web pages that feature apps developed specifically for the Apple product named. Never start a URL with an Apple trademark.
Acceptable: www.company.com/app/iphone or www.company.com/ipad
Not acceptable: www.iphoneapp.com or www.ipadweatherapp.com
4.5 Contests and sweepstakes
Apple does not approve the use of iPhone and iPad as awards in contests and sweepstakes, or as prizes and giveaways. iPod touch devices or App Store Gift Cards may be acceptable but require Apple approval of your promotional plan. Submit proposals to email@example.com for review and approval.
Do not indicate any kind of sponsorship or endorsement by Apple.
4.6 Legal notifications
For information on the use of appropriate credit lines and trademark symbols, see Legal Requirements.
When promoting your app for Apple Watch, follow these guidelines.
5.1 Apple Watch spelling and language
When using the name Apple Watch in headlines or copy, always typeset Apple Watch as two words with an uppercase A and an uppercase W followed by lowercase letters.
Always use the name Apple Watch in English, even when it appears within text in a language other than English. Do not translate the word Watch within the name Apple Watch. Do not transliterate Apple Watch or Watch, such as rendering it in katakana in Japanese.
Many terms used in Apple Watch marketing are Apple trademarks and must appear in English. Do not translate or transliterate Apple trademarks.
Do not translate:
- Apple Pay
- Apple Watch
- Apple Watch Edition
- Apple Watch Sport
- Digital Crown
- Digital Touch
- Force Touch
- Taptic Engine
- Watch OS
Descriptions of Apple Watch functions can be translated into the local language used on your marketing communication.
These terms can be localized:
- actionable notifications
For additional information on Apple Watch collections, see Section 5.2 Referring to Apple Watch collections.
Always use the name Apple Watch in singular form. Do not use plural form. Do not make Apple Watch possessive. Never say Apple Watches or Apple Watch's. Modifiers such as model, device, or collection can be plural or possessive.
Apple Watch models
Apple Watch collections
Do not use the article the before Apple Watch.
<Name of app> for Apple WatchIncorrect:
<Name of app> for the Apple Watch
Do not use superlatives to describe Apple Watch.
Fitness app for Apple WatchIncorrect:
Fitness app for the amazing new Apple Watch
5.2 Referring to Apple Watch collections
When referring to Apple Watch collections, use the terms Apple Watch collection, Apple Watch Sport collection, and Apple Watch Edition collection. After the first mention of a collection in copy, subsequent references can say simply Sport collection or Edition collection.
Always use Sport and Edition in English, even when they appear within text in a language other than English. Do not translate the names Sport and Edition. The word collection can be localized.
Apple Watch Sport collection
Apple Sport collection
When referring to Apple Watch collections in more general terms, the word model or models can follow the name of the collection.
<Name of fitness app> with any Apple Watch Sport collection model — a winning combination.
5.3 App and App Store references
Refer to your app as an Apple Watch app or say Name of app for Apple Watch. Do not say Apple Watch app name. Do not use the term WatchKit in marketing communications.
Our new Apple Watch app is now available.
<Name of app> is now available for Apple Watch.
Our new WatchKit app is now available.
Because most apps for Apple Watch require iPhone 6, it is recommended to mention both iPhone 6 and Apple Watch in your marketing copy.
<Name of app> for iPhone 6 and Apple Watch
It is also acceptable to say Name of app for Apple Watch when your promotion is focused on your app features and benefits related to Apple Watch.
Apple Watch apps are available on the App Store or can be downloaded on the App Store.
Download <Name of app> for iPhone 6 and Apple Watch on the App Store
Apple Watch extension for <Name of app> is available on the App Store
5.4 Selecting Apple-provided Apple Watch images
Follow these guidelines when selecting Apple-provided Apple Watch images shown in Section 2.Apple Watch with iPhone 6 (multiple-product image)
To reinforce the idea that most apps for Apple Watch are linked to iPhone, displaying a product image that shows both iPhone 6 and Apple Watch is recommended. Several product color combinations are available to meet your layout needs. Select an iPhone 6 with Apple Watch image when marketing copy refers to your app for both iPhone and Apple Watch.
App screens displayed on iPhone and Apple Watch should feature the same app. Use only screens that appear when your app is running. When showing the time on both devices, make sure that iPhone and Apple Watch display the same time.
If other Apple products such as iPad are featured on the same layout, products must appear in correct relative size.Apple Watch (single-product image)
Use an image of Apple Watch with a band when your marketing promotion is promoting your app for Apple Watch, or when you require a relatively larger Apple Watch app screen in your layout.
Do not display multiple images of Apple Watch.
If other Apple products are featured on the same layout, they must appear in correct relative size.
5.5 Custom photography and video
Custom photography and video of Apple Watch are not permitted.
5.6 Apple and the Apple logo
Never use the Apple logo in place of the word Apple in the name Apple Watch in copy and headlines.
Do not create graphics, illustrations, or logotypes to represent Apple Watch. Do not use the Apple logo with logotype lockup that is used by Apple to promote Apple Watch. Do not imitate the logo and logotype lockup.
Do not indicate any kind of sponsorship or endorsement by Apple. Do not imitate Apple communications. Do not use product images or headlines and copy from www.apple.com.
iOS devices can be used to demonstrate hardware accessories that work with apps. Use an Apple-provided product image, or create your own photograph or demonstration following the guidelines for Custom Photography and Video. Custom photography or video that includes iOS devices can be produced only for the purpose of demonstrating the accessory function.
6.1 Accessory names
Do not use an Apple product name in the primary headline or as part of your product name.
6.2 Accessory packaging
Your accessory should be the primary focus of the package. An Apple product can be shown only to facilitate an understanding of how the accessory and the app work together. Keep the product interaction simple and explanatory.
- Your hardware accessory can be shown interacting with the Apple product in a realistic manner. It must be an accurate display of how the product functions and the app screens must be authentic.
- Do not exaggerate the capabilities of the accessory or the Apple product.
- Hands can be shown holding an Apple product, and people can be interacting with the product in a realistic manner, but don’t obstruct the product.
- Use the term works with to describe compatibility. For example, it is correct to say “Product name works with iPhone, iPad, and iPod touch.”
6.3 Download on the App Store badge placement
The Download on the App Store badge can appear only once on the side or back of the package. Do not place the badge on the package front. Use the App Store badge only in association with the app, not the accessory.
- Place the badge below or beside your app icon. The name of the app in text and promotional copy for the app can be placed near the Download on the App Store badge and app icon.
- When designing for multiple languages, do not use additional localized badges. Instead, display translations in text below the badge.
6.4 Size requirements
10 mm max
For all accessory packaging, the badge must be displayed at a minimum size of 8 mm high and a maximum size of 10 mm high. Do not enlarge the badge to a size greater than 10 mm in height.
6.5 Product compatibility icons
On packaging and other promotions, use Apple-provided iPhone, iPad, and iPod touch icons to let customers know which device models and generations your accessory is compatible with. Use icons in accordance with the license agreement and usage guidelines. Learn more
6.6 MFi Program
Accessories licensed in the MFi Program without an app component do not qualify as the kind of app accessories described in these guidelines. If your accessory is a product that has been approved as a Licensed Product in accordance with the MFi License Agreement and iPhone/iPad Supplement signed by Apple, you must follow the MFi Program requirements in addition to compliance with these guidelines for marketing the app component of your accessory. Learn more about the MFi Program
7.1 App Store icon use
Use the App Store icon only when displaying a lineup of media icons with a similar shape and size. Do not use the App Store icon instead of the Download on the App Store badge in marketing communications, even when layout space is limited. Never use the Apple logo alone on any communication.
For online communications, embed the link to your app product page or publisher page in the App Store icon.
On marketing communications and advertising, use the Download on the App Store badge or refer to the App Store in text.
8.1 Credit lines
Use the appropriate credit lines in all communications worldwide, listing all the Apple trademarks used in your communication. List only the trademarks actually used in your materials. When the Download on the App Store badge is used, credit both Apple and the Apple logo. For example:
- When you use the Download on the App Store badge, display an iPhone and Apple Watch product image, and mention iPad in copy: Apple, the Apple logo, iPad, and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. Apple Watch is a trademark of Apple Inc. App Store is a service mark of Apple Inc.
- When you use the Download on the App Store badge and mention iPhone and iPod touch in copy: Apple, the Apple logo, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
- When you use only the Download on the App Store badge: Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
Place the credit lines wherever you provide legal notification. Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links. Include the credit lines only once in your communication or website.
If iTunes is mentioned in the communication, include the following statement: iTunes is for legal or rightholder-authorized copying only. Don’t steal music.
For more information on using Apple trademarks, visit Guidelines for Using Apple Trademarks and Copyrights.
8.2 Trademark symbols
In communications distributed only in the United States, the appropriate symbol (TM, SM, or ®) must follow each Apple trademark the first time it is mentioned in body copy.
For example: Apple Watch™, iPhone®, iPad®, iPod touch®, and App Store℠
- Do not add a symbol to the Download on the App Store badge artwork provided by Apple.
- Do not add symbols to headline copy.
For the correct trademark symbols, refer to the Apple Trademark List.
8.3 Association with Apple
Your app screen images, Apple Watch, iPhone, iPad, and iPod touch product images, or photographs thereof cannot be used in any manner that falsely suggests an association with Apple or is likely to reduce, diminish, or damage the goodwill, value, or reputation associated with the App Store, iPhone, iPad, iPod touch, Apple Watch or Apple itself.
With Apple’s approval, a translation of the legal notice and credit lines (but not the trademarks) can be used in materials distributed outside the U.S. Never translate an Apple trademark.
8.5 Downloading artwork
Subject to your agreement with the terms of the App Marketing Artwork License Agreement, you can download artwork including the Download on the App Store badge, App Store icon, and photography of the iPhone, iPad, and iPod touch for your marketing and advertising purposes.
© 2015 Apple Inc. All rights reserved. Apple, the Apple logo, iPad, iPhone, iPod, iPod touch, iTunes, the iTunes logo, Mac, and QuickTime are trademarks of Apple Inc., registered in the U.S. and other countries. Apple Watch and Multi-Touch are trademarks of Apple Inc. App Store is a service mark of Apple Inc. IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license. Other product and company names mentioned herein may be trademarks of their respective companies.