Set your app up for success on the App Store. By learning about business models, monetization opportunities, engaging users, and reaching a wide audience, you can make sure your app has a strong foundation to support and grow your business.
Product page & discovery
Custom product pages
Create additional versions of your app’s product page to highlight specific features or content, discoverable through unique URLs.
Product page optimization
Try out alternate versions of your app’s product page to find out which one gets the best results.
Promoting your apps
Get marketing assets to help promote your app, and learn about getting featured on the App Store.
User privacy and data use
Learn about asking permission to track users, and how your app’s data collection practices appear on your product page.
App privacy details on the App Store
Learn about providing your app’s privacy practice details in App Store Connect for display on your App Store product page.
Discovery on the App Store
Find out how customers can discover your apps, and learn how our editors select apps and developers to feature.
Optimizing for App Store search
Learn how to impact your search result ranking to help users easily find and download your app and in-app purchases.
Creating your product page
Learn how to make the most of your app’s product page through thoughtfully crafted metadata.
Learn how to choose the most accurate and effective categories so users can easily find your app on the App Store.
Ratings, reviews, and responses
Ask for ratings and respond to reviews to improve your app’s discoverability, encourage downloads, and build rapport with users.
Engage users with short videos of your app in action, directly on your product page.
App previews for AR
Create short videos to help customers understand what to expect from your immersive AR experience.
Business & analytics
Take action on peer group benchmarks
Put your app’s performance into context by comparing it to that of similar apps on the App Store.
Learn how SKAdNetwork and Private Click Measurement lets advertisers attribute their advertising across multiple sources — all while maintaining user privacy.
App Store Small Business Program
Designed to accelerate innovation and help propel your small business forward, this program features a reduced commission rate of 15%.
Freemium business model
Learn about freemium, where users pay nothing to download your app and are offered optional in-app purchases for premium features, additional content, or digital goods.
Apple reviews all apps and app updates submitted to the App Store. Learn how to plan and build your app with these guidelines in mind and avoid common mistakes.
Offer users premium content, digital goods, subscriptions, and more — directly within your app.
Implement auto-renewable subscriptions in your app using in-app purchase APIs.
Promoting in-app purchases
Learn how to promote your in-app purchases on the App Store, where customers can start a purchase even before downloading your app.
Measuring app performance
Learn how users discover and interact with your app with valuable data you won’t find anywhere else.
Make it easy for customers to buy up to 10 of your apps at once. Learn how to set up app bundles and market them on your product page.
Encourage engagement by offering new ways of interacting with your game.
Onboarding for apps
Help users get the most from your app with a fast, fun, and educational onboarding experience.
Onboarding for games
Create an intuitive and engaging onboarding experience that makes a great first impression and helps keep players coming back.