Make the Most of the App Store

Optimizing for App Store Search

Learn how you can impact where your app ranks in search results to help users more easily find your app.

Discovery on the App Store

Find out how users can navigate the App Store and how our editors choose apps to feature.

Your App Store Product Page

Help users find and engage with your app through thoughtfully crafted app metadata.

Ratings, Reviews, and Responses

Engage customers more easily with streamlined ratings and reviews capabilities.

Choosing a Category

Choose the most effective categories for your app to help users find it on the App Store.

Show More with App Previews

Encourage downloads by showing potential users a preview of your app's experience.

Offering Subscriptions

Offer an easy, one-tap experience for digital subscriptions in your apps on the App Store.

Choosing a Business Model

Explore the main business models for apps on the App Store and find the right one for your app.

Selling Multiple Apps with App Bundles

Make it easy for users to buy up to 10 of your iOS apps in a single purchase at a reduced price.

Distributing Apps in Volume

Allow businesses and educational institutions to purchase your apps in volume.

Join the Affiliate Program

Discover tools that let you fully integrate store links and content into your app and website.

Using the Freemium Business Model

Find out how successful developers approach building their apps based on the freemium business model.

Designing In-App Purchases

Sell a variety of items directly within your free or paid app, including premium content, virtual goods, and subscriptions.

Developing Custom Apps for Business

Tailor solutions to business customers who are enrolled in the Volume Purchase Program for Business.

Engaging Users with App Updates 

Find out how successful developers reengage existing users and attract new users with regular app updates.

Measuring Data with App Analytics

Measure user engagement, marketing campaigns, and monetization for your iOS and tvOS apps.

Beta Testing with TestFlight

Prepare for a successful launch by inviting users to test your iOS, watchOS, and tvOS apps before you release them on the App Store.

Applying Parental Gates

Prevent kids from engaging in commerce or following links out of your app without their parent's knowledge.

Search Ads

Search Ads offers an efficient and easy way to promote your apps directly within App Store search results.

User Acquisition Marketing with App Analytics

Increase downloads and attract users who will most value your app's features and benefits.

Building Apps for the World

Grow your business in 155 countries and in more than 40 languages.

Surfacing Content in Search for iOS

Make it easy for users to discover information in your apps and websites by surfacing your content in Search on iOS 9 or later.

Safari Smart App Banners

Make it easy for users to discover and download your app from a website on iOS.