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“4.3”

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Reply to App rejected under 4.3(a) Spam: original app, single-app account, appeal filed, no response
One detail may be worth addressing in your appeal: the reviewer tested on an iPad, and without a climbing video in Photos the app opens to a screen that can look like a generic camera tool. That may make the app’s specific purpose harder to recognize, though it does not establish why Apple applied 4.3(a). I’d make the review path unmistakable: include a sample climbing video in the review instructions, list the exact steps to import it, show the HealthKit overlay and climber-tracking workflow, and explain what the optional gimbal and Watch companion add. Also confirm that the submitted iPhone build was tested in the iPad environment used for review. Ask App Review to clarify whether the concern is 4.3(a), meaning multiple Bundle IDs for the same app, or 4.3(b), meaning the app is indistinguishable from existing apps. Those are different issues and need different evidence. Since you’ve already filed an appeal, I’d wait for that review and avoid another speculative submission.
2w
App stuck in "Waiting for Review" for a week after 2.1(a) & 4.3(a) appeal. Marketing delayed.
Hi everyone, and hopefully Apple Staff, I am looking for some advice or assistance regarding an unusually long App Review delay for our game. Here are the details of our submission: App Name: Era Online: Şeref Savaşı App ID: 6773240689 Bundle ID: com.ark.xhmzxqteq.ios Submission ID: d19cb33a-b179-4f82-85e7-4acc77f46968 Background: Our app was previously rejected under guidelines 2.1(a) - App Completeness and 4.3(a) - Spam. On June 23 (Tuesday), we submitted a comprehensive appeal and a new build (v1.0.5): For 2.1(a): We completely fixed the occasional iPad crash issue and thoroughly tested the new build. For 4.3(a): We provided extensive legal documentation proving we hold the exclusive publishing rights for this game in Turkey. We also demonstrated that our app is a highly customized, exclusive version for the Turkish market, featuring a 300,000-word localization, local voice acting, unique IAPs priced in Turkish Lira, dedicated servers in Ankara, and exclusive in-game classes. The Issue: I
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Jun ’26
Reply to Homekit QR code
Assuming you are a registered MFI developer then the spec for the QR code is documented in the HomeKit Accessory Protocol Specification - in version R15 of that spec it is in section 4.3. You can download the spec from the MFI website when you log in on your account.
Topic: App & System Services SubTopic: General Tags:
Jun ’21
Reply to 4.3 Design Spam (Suggestion for Apple)
>Does creating multiple developer accounts solve this problem?Two different things. One is apps that are made via a template or app generator(4.3 design), the other is a Developer Program account that belongs to the content owner.Simply moving to an owned account won't help if the app is still made using a template/generator (4.3 design), etc. When both are an issue w/review, both have to be dealt with separately, I think. > Each one want an individual AppThat's where owned accounts come in. You can still do your thing as a dev, regarless of who owns the account.
Sep ’17
4.3(a): five apps flagged at once, and the rejection wording changed from "other developers" to "you or other developers"
I have received Guideline 4.3(a) rejections on five apps in the space of a week, and I would like help understanding what my account is being compared against, because I am now guessing. The app I most recently resubmitted is Real Cost: Loan Calculator (Apple ID 6804081720). WHAT I CHANGED BETWEEN SUBMISSIONS After the first 4.3(a) I accepted that the reviewer was right about what they were shown: the one thing my app does that the category does not was behind the in-app purchase, so the app opened as yet another loan calculator. I made that feature free for everyone with no limit, rewrote the metadata, added an app preview, and lowered the price. I received the same rejection. WHAT I MEASURED BEFORE POSTING The app is 5,054 lines of Swift across 39 files. Zero remote package dependencies, no third-party frameworks, no advertising SDK, no analytics, and no network calls of any kind. It ships with 118 unit tests written against its own loan math and document parser. I compared every non-comme
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Sep ’26
Stuck in App Review limbo after 4.3(b) rejection, resubmission, and appeal
Hello, I’m wondering if anyone has experienced something similar or can tell me if I’m handling this incorrectly. I originally submitted my app on July 21. (Apple ID: 6765766932) It remained in Waiting for Review for about 10 days, so on July 31 I contacted Developer Support. I was advised to submit an expedited review request. I submitted the expedited request on July 31, and less than two minutes later I received a rejection under Guideline 4.3(b) - Spam. I was surprised by the decision because the app contains proprietary content developed specifically for the product, along with functionality that strongly differentiate it from other apps in the category. We also already have a waitlist and customers who purchased subscriptions prior to launch. I responded through the Resolution Center that same day with additional context and immediately resubmitted the app. I received no response, so on August 4 I also submitted an appeal because I wasn’t sure whether the Resolution Center message was awaiting
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259
Aug ’26
[HELP] My App Was Approved Then Rejected for 4.3 Spam – No Clear Reason Given (App ID: 6744330283)
Hi everyone, I’m reaching out because I’m really struggling to understand what’s happening with my app’s review status. My app was successfully approved and published with: Version 1.0 on May 12, 2025 Then updated to 1.1 on May 18, 2025 Everything was going smoothly — users were engaging, and within the last 20 days alone, in-app purchases totaled $2,100. However, when I submitted a new summer update (with fresh features and an in-app event), both: Version 1.2 and Version 2.1 ...were rejected under guideline 4.3(A) – Spam. This is incredibly confusing because: My app has a completely original design and functionality It provides distinctive value and content There is real user activity and sales I tried everything — submitted explanations, requested a manual review, even scheduled a Webex meeting with Apple. But the meeting was vague, and I still haven't received any concrete details on what exactly violates 4.3(A). Everything just refers back to not complying with Apple's guidelines without
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579
Jun ’25
App Rejected under Guideline 4.3(a) – No Response from Apple After 7 Days of Appeal
Subject: Follow-up on Appeal – Submission ID: c6ab3d17-4b1b-4c67-935e-c0f0c62973c6 Dear App Review Team, I hope this message finds you well. We submitted an appeal for our app (Submission ID: c6ab3d17-4b1b-4c67-935e-c0f0c62973c6), which was rejected under Guideline 4.3(a). It has been over a week since our appeal was submitted, but we have not received any response or confirmation regarding its status. We respectfully request a follow-up on the progress of the appeal review. Our team has carefully reviewed the guideline and provided supporting materials to demonstrate the app’s unique purpose, target audience, and feature set. We are fully committed to complying with all App Store policies and are open to making necessary improvements based on your feedback. Please let us know if any further information or clarification is needed. Thank you very much for your time and assistance. Best regards
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Apr ’25
App rejected because of Guideline 4.3(a) Design
I am building my 2nd React-Native app which is a very simple Notes app. The functionalities are to be able to add, edit & delete notes. And, on the home page where the user can change the orientation of the notes to be in 2 column like a grid or just a list. My app has been getting rejected for Minimal design guideline & I don't know what to do to make it more complex. My first iOS React-Native app was just a single-page Weather app, again that was pretty simple. So, my question is what do I do? OR is the trick that I just keep doing little changes and try to submit & see which one gets accepted??
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857
Mar ’24
App keeps getting rejected (4.3 SPAM)
My app is completely unique, no other app has the main functionality of my app, and it was not bought template and coded from scratch. It uses Supabase for the backend, for context. I have no idea what to do, I just spoke with a review team member, and he kept saying the same thing, that he's seen similar apps, which when i clarified what the app did he just said that it could be a bought template which was used in fraud, and genuinely did not want to talk about the app so he basically cut the review shortly. I spent a month of my life on this app. I have no idea what to do. It does use Supercell images such as figures, but it follows all the Supercell Fan Content Policy guidelines.
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171
Nov ’25
Repeated 4.3 Spam Rejections Despite Unique GUIDs/New Bundle ID - Seeking Specifics & Call Request
Hello Developer Community and Apple Staff, Like many others I've seen posting here recently, I'm facing persistent Guideline 4.3 Spam rejections for my puzzle games. I'm hoping for guidance as I believe I've identified and corrected the initial technical cause, but I'm still facing rejection and need help understanding why. My Situation: I develop grid-based puzzle games in Unity, often using my own well-developed reusable codebase (for GridManager, Tile logic, etc.). My last successfully approved app (Seat Em All!) used my standard workflow: New empty Unity project + import my necessary code = No 4.3 issues. The 4.3 rejections started with my next game (Twisty Train). My mistake: Duplicated the entire Seat Em All! project folder, including all .meta files/GUIDs. I now understand this likely triggered spam flags due to identical technical IDs, despite adding new mechanics. My subsequent game (Egg Pack) unfortunately repeated this flawed copy process from Twisty Train and was also re
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200
Apr ’25
Reply to App rejected under 4.3(a) Spam: original app, single-app account, appeal filed, no response
One detail may be worth addressing in your appeal: the reviewer tested on an iPad, and without a climbing video in Photos the app opens to a screen that can look like a generic camera tool. That may make the app’s specific purpose harder to recognize, though it does not establish why Apple applied 4.3(a). I’d make the review path unmistakable: include a sample climbing video in the review instructions, list the exact steps to import it, show the HealthKit overlay and climber-tracking workflow, and explain what the optional gimbal and Watch companion add. Also confirm that the submitted iPhone build was tested in the iPad environment used for review. Ask App Review to clarify whether the concern is 4.3(a), meaning multiple Bundle IDs for the same app, or 4.3(b), meaning the app is indistinguishable from existing apps. Those are different issues and need different evidence. Since you’ve already filed an appeal, I’d wait for that review and avoid another speculative submission.
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2w
App stuck in "Waiting for Review" for a week after 2.1(a) & 4.3(a) appeal. Marketing delayed.
Hi everyone, and hopefully Apple Staff, I am looking for some advice or assistance regarding an unusually long App Review delay for our game. Here are the details of our submission: App Name: Era Online: Şeref Savaşı App ID: 6773240689 Bundle ID: com.ark.xhmzxqteq.ios Submission ID: d19cb33a-b179-4f82-85e7-4acc77f46968 Background: Our app was previously rejected under guidelines 2.1(a) - App Completeness and 4.3(a) - Spam. On June 23 (Tuesday), we submitted a comprehensive appeal and a new build (v1.0.5): For 2.1(a): We completely fixed the occasional iPad crash issue and thoroughly tested the new build. For 4.3(a): We provided extensive legal documentation proving we hold the exclusive publishing rights for this game in Turkey. We also demonstrated that our app is a highly customized, exclusive version for the Turkish market, featuring a 300,000-word localization, local voice acting, unique IAPs priced in Turkish Lira, dedicated servers in Ankara, and exclusive in-game classes. The Issue: I
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269
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Jun ’26
Reply to ios alternate icons in iOS 11 limit
I also just got my container app rejected for 4.3... They tell you to create a container app and then they reject it... So expect it to be rejected. I had to submit to the review board because I know they will not read my comment. Good Luck
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Oct ’17
Reply to Homekit QR code
Assuming you are a registered MFI developer then the spec for the QR code is documented in the HomeKit Accessory Protocol Specification - in version R15 of that spec it is in section 4.3. You can download the spec from the MFI website when you log in on your account.
Topic: App & System Services SubTopic: General Tags:
Replies
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Views
Activity
Jun ’21
Reply to 4.3 Design Spam (Suggestion for Apple)
>Does creating multiple developer accounts solve this problem?Two different things. One is apps that are made via a template or app generator(4.3 design), the other is a Developer Program account that belongs to the content owner.Simply moving to an owned account won't help if the app is still made using a template/generator (4.3 design), etc. When both are an issue w/review, both have to be dealt with separately, I think. > Each one want an individual AppThat's where owned accounts come in. You can still do your thing as a dev, regarless of who owns the account.
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Views
Activity
Sep ’17
4.3(a): five apps flagged at once, and the rejection wording changed from "other developers" to "you or other developers"
I have received Guideline 4.3(a) rejections on five apps in the space of a week, and I would like help understanding what my account is being compared against, because I am now guessing. The app I most recently resubmitted is Real Cost: Loan Calculator (Apple ID 6804081720). WHAT I CHANGED BETWEEN SUBMISSIONS After the first 4.3(a) I accepted that the reviewer was right about what they were shown: the one thing my app does that the category does not was behind the in-app purchase, so the app opened as yet another loan calculator. I made that feature free for everyone with no limit, rewrote the metadata, added an app preview, and lowered the price. I received the same rejection. WHAT I MEASURED BEFORE POSTING The app is 5,054 lines of Swift across 39 files. Zero remote package dependencies, no third-party frameworks, no advertising SDK, no analytics, and no network calls of any kind. It ships with 118 unit tests written against its own loan math and document parser. I compared every non-comme
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2
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0
Views
579
Activity
Sep ’26
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
Those of us without an AppAnnie account couldn't see the link. Maybe the release dates are updates? He might be trying to consolidate apps and got a reprieve from the 4.3 requirements for updates
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May ’18
Stuck in App Review limbo after 4.3(b) rejection, resubmission, and appeal
Hello, I’m wondering if anyone has experienced something similar or can tell me if I’m handling this incorrectly. I originally submitted my app on July 21. (Apple ID: 6765766932) It remained in Waiting for Review for about 10 days, so on July 31 I contacted Developer Support. I was advised to submit an expedited review request. I submitted the expedited request on July 31, and less than two minutes later I received a rejection under Guideline 4.3(b) - Spam. I was surprised by the decision because the app contains proprietary content developed specifically for the product, along with functionality that strongly differentiate it from other apps in the category. We also already have a waitlist and customers who purchased subscriptions prior to launch. I responded through the Resolution Center that same day with additional context and immediately resubmitted the app. I received no response, so on August 4 I also submitted an appeal because I wasn’t sure whether the Resolution Center message was awaiting
Replies
1
Boosts
0
Views
259
Activity
Aug ’26
[HELP] My App Was Approved Then Rejected for 4.3 Spam – No Clear Reason Given (App ID: 6744330283)
Hi everyone, I’m reaching out because I’m really struggling to understand what’s happening with my app’s review status. My app was successfully approved and published with: Version 1.0 on May 12, 2025 Then updated to 1.1 on May 18, 2025 Everything was going smoothly — users were engaging, and within the last 20 days alone, in-app purchases totaled $2,100. However, when I submitted a new summer update (with fresh features and an in-app event), both: Version 1.2 and Version 2.1 ...were rejected under guideline 4.3(A) – Spam. This is incredibly confusing because: My app has a completely original design and functionality It provides distinctive value and content There is real user activity and sales I tried everything — submitted explanations, requested a manual review, even scheduled a Webex meeting with Apple. But the meeting was vague, and I still haven't received any concrete details on what exactly violates 4.3(A). Everything just refers back to not complying with Apple's guidelines without
Replies
2
Boosts
0
Views
579
Activity
Jun ’25
Reply to One app, multiple brand
>wondering how would one person search forApp Store search is a black box - hopefully Apple has faith in it (Chomp) to backup their plans behind 4.3, not that any of us would know until we see how it works out...
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Nov ’17
App Rejected under Guideline 4.3(a) – No Response from Apple After 7 Days of Appeal
Subject: Follow-up on Appeal – Submission ID: c6ab3d17-4b1b-4c67-935e-c0f0c62973c6 Dear App Review Team, I hope this message finds you well. We submitted an appeal for our app (Submission ID: c6ab3d17-4b1b-4c67-935e-c0f0c62973c6), which was rejected under Guideline 4.3(a). It has been over a week since our appeal was submitted, but we have not received any response or confirmation regarding its status. We respectfully request a follow-up on the progress of the appeal review. Our team has carefully reviewed the guideline and provided supporting materials to demonstrate the app’s unique purpose, target audience, and feature set. We are fully committed to complying with all App Store policies and are open to making necessary improvements based on your feedback. Please let us know if any further information or clarification is needed. Thank you very much for your time and assistance. Best regards
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1
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0
Views
150
Activity
Apr ’25
Reply to White Label apps / Apple 4.3 spam design
>Wanted to check if there's really a issue - with different bundle idAs that example is specifically called out in 4.3 Spam,my opinion is yes, issue.An while we're on the subject, you are also at risk of violating 4.2.2Minimum Functionality
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Sep ’19
App rejected because of Guideline 4.3(a) Design
I am building my 2nd React-Native app which is a very simple Notes app. The functionalities are to be able to add, edit & delete notes. And, on the home page where the user can change the orientation of the notes to be in 2 column like a grid or just a list. My app has been getting rejected for Minimal design guideline & I don't know what to do to make it more complex. My first iOS React-Native app was just a single-page Weather app, again that was pretty simple. So, my question is what do I do? OR is the trick that I just keep doing little changes and try to submit & see which one gets accepted??
Replies
0
Boosts
0
Views
857
Activity
Mar ’24
App keeps getting rejected (4.3 SPAM)
My app is completely unique, no other app has the main functionality of my app, and it was not bought template and coded from scratch. It uses Supabase for the backend, for context. I have no idea what to do, I just spoke with a review team member, and he kept saying the same thing, that he's seen similar apps, which when i clarified what the app did he just said that it could be a bought template which was used in fraud, and genuinely did not want to talk about the app so he basically cut the review shortly. I spent a month of my life on this app. I have no idea what to do. It does use Supercell images such as figures, but it follows all the Supercell Fan Content Policy guidelines.
Replies
1
Boosts
0
Views
171
Activity
Nov ’25
Repeated 4.3 Spam Rejections Despite Unique GUIDs/New Bundle ID - Seeking Specifics & Call Request
Hello Developer Community and Apple Staff, Like many others I've seen posting here recently, I'm facing persistent Guideline 4.3 Spam rejections for my puzzle games. I'm hoping for guidance as I believe I've identified and corrected the initial technical cause, but I'm still facing rejection and need help understanding why. My Situation: I develop grid-based puzzle games in Unity, often using my own well-developed reusable codebase (for GridManager, Tile logic, etc.). My last successfully approved app (Seat Em All!) used my standard workflow: New empty Unity project + import my necessary code = No 4.3 issues. The 4.3 rejections started with my next game (Twisty Train). My mistake: Duplicated the entire Seat Em All! project folder, including all .meta files/GUIDs. I now understand this likely triggered spam flags due to identical technical IDs, despite adding new mechanics. My subsequent game (Egg Pack) unfortunately repeated this flawed copy process from Twisty Train and was also re
Replies
1
Boosts
0
Views
200
Activity
Apr ’25