One detail may be worth addressing in your appeal: the reviewer tested on an iPad, and without a climbing video in Photos the app opens to a screen that can look like a generic camera tool. That may make the app’s specific purpose harder to recognize, though it does not establish why Apple applied 4.3(a). I’d make the review path unmistakable: include a sample climbing video in the review instructions, list the exact steps to import it, show the HealthKit overlay and climber-tracking workflow, and explain what the optional gimbal and Watch companion add. Also confirm that the submitted iPhone build was tested in the iPad environment used for review. Ask App Review to clarify whether the concern is 4.3(a), meaning multiple Bundle IDs for the same app, or 4.3(b), meaning the app is indistinguishable from existing apps. Those are different issues and need different evidence. Since you’ve already filed an appeal, I’d wait for that review and avoid another speculative submission.
Topic:
App Store Distribution & Marketing
SubTopic:
App Review
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