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4.3

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Reply to Having Multiple Similar Apps
Has anyone tried changing their apps to B2B apps in response? I don't think it's something you can enable once the app's been on the App Store so it's a huge disruption for existing users, but I want to know if it's at least an option for new clients.I'm also getting 4.2.6/4.3 rejections for a white label app for specific clients (my own code, not another service).
Aug ’17
Reply to 4.3a then 3.2f
What a long post just to explain your app was rejected. BTW, what is section 3.2f you refer in your title ? I do not see it in the guidelines. PS: you have posted several times for the same issue and show that you have received a confirmation by reviewer of clause 4.3. And I don't think your financial proposal will help in anyway, will probably have inverse effect. So it is not really useful to repeat the same message again.
Apr ’25
Reply to Guideline 4.3 -- made from template... but they are not.
I got another phone call from Apple.• My account is flagged as a spammer. (It's sad)• The original rejection reason 4.3 is nothing to do with the quality of the app itself. It's based on the spammer flag that is added to my account.• I have to appeal to the review board when I got rejected.• App Review Board originally maintained the rejection, but they have changed their decision last week. They will approve AB Player as an independent app.• That decision hasn't gone through to the reviwer yet. That's why I got rejected yesterday again and I got another copy&paste reply from the reviewer a few hours before the phone call.The above was the fact heard from Apple.The reviewer (who reviews apps on firsthand) thinks I'm a spammer so he doesn't think anything, just copy & paste Guideline 4.3 rejection.That's why he can't tell any particular rejection reason and he doesn't reply anything other than copy&paste message. (Don't waste your time by trying to communicate with the reviewer.)
Apr ’18
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
I'm experiencing very weird situation now.• Yesterday morning, my app finally got approved.• I have changed a little bit, re-submitted it as an update yesterday.• The app got rejected again this morning.[8 Oct] Build 7534 - Rejected because of Guildeline 4.3 breach[9 Oct] Build 7591 - Approved[10 Oct] Build 7692 - Rejected because of Guildeline 4.3 breachThe differences between these builds are• Bitcode (off for 7591, on for other two)• Firebase Core/AdMob, Fabric, Crashlytics (I removed them in 7591. Other builds contained these frameworks)As well as screenshots and store descriptions.When it was rejected, it was rejected super fast like one minute. When approved, it took 30 minutes.I'm suspecting any one of Firebase Core/AdMob, Fabric, Crashlytics, or the combination of all of these, made the Review Bot think the app was made from a template.Or, it was just a coincidence, or the reviewer showed a temporary mercy for build 7591.I'll keep on checking.
Nov ’17
Reply to Guideline 4.3 -- made from template... but they are not.
Here is the list of our apps that got Guideline 4.3 rejection so far...• https://itunes.apple.com/app/id926102392?ls=1&mt=8 (approved after one month)• https://itunes.apple.com/app/id1272669652?ls=1&mt=8 (approved after giving up the obsolete version and IP commentary book reader (id1217317638))• https://itunes.apple.com/app/id978926628?ls=1&mt=8 (no new update is allowed)• https://itunes.apple.com/app/id325361059?ls=1&mt=8 (no new update is allowed)• https://itunes.apple.com/app/id560440657?ls=1&mt=8 (approved after several phone calls)• https://itunes.apple.com/app/id1020070997?ls=1&mt=8 (no new update is allowed)• https://itunes.apple.com/app/id1217317638?ls=1&mt=8 (no new update is allowed)• https://app-liv.jp/320090110/(told to remove on the phone because it violates Guideline 4.3)
May ’18
Connections application with 4,000 pre-sign ups rejected unfairly - 4.3
For the last 2 years, our team at Panda has had one goal in mind: to change the failing connection application industry. The business model is severely flawed - evidenced in decline of users in match group etc (all public info). We are building the only connections app in the market without paid features – We Don't Play Games”. This in itself revolutionizes a space which currently commodifies human connection; true connections aren’t forged through super-likes, platinum memberships and such pay-to-win models, where users that don’t pay are unfairly disadvantaged. Key Differentiators: Never having paid features 50/50 Male-Female Ratio: Our app will ensure a balanced male-to-female ratio, something not found in other apps, especially in countries like India, where dating apps are dominated by men. This helps create a healthier, more equitable user experience for all genders. In a country like India, how can any connections app succeed with 99.9% men and 0.1% women? Panda Duos: A first-of-its-kind feature where
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Mar ’25
App Store Rejection - Guideline 4.3(b) - Spam (Dating Apps)
Hi everyone, I understand that Apple is cracking down on generic dating apps, and I totally agree that the App Store is full of low-effort clones. However, our app is a legitimate business with a real user base actively requesting an app version. Been operational since 2020 and serves users in Australia, the US, Canada, and Brazil, with over 57,000 monthly active users (MAUs). This isn’t a reskinned template or a quick-fix dating app—it’s an extension of a platform that users already trust and rely on. Our unique features include: Disappearing Photos & Voice Notes – Messages auto-delete after being viewed for better privacy. Private Galleries with Revocable Access – Users can share and revoke access to private albums anytime. We explained these points in our App Review Notes, but Apple keeps rejecting the app with the same template response about duplicate content in a saturated category. Has anyone successfully overcome this type of rejection for a dating app? Any advice would be greatly appreciated!
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Mar ’25
Reply to Whatsapp Sticker Apps Getting Rejected
And as assumed, it got rejected:From Apple4. 3 Design: SpamGuideline 4.3 - DesignWe noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.
Nov ’18
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
Hi, I have the same problem... No matter what now, they reject anything I try to do. All telling me to make a container app. i have an unique app, (we think there is not other similar in all store) ... we submit.... and after one minute they reject with the same copy and paste reply... 4.3 Design spam.... absurd and frustating!!!! PLEASE, STOP USE BOT FOR APP REVIEW
Nov ’17
Reply to Apple 4.3 guideline - What to do
This solution was solved? Because its seens like same issue. My customers creates their own accounts, but the 4.3 Spam will take it out again, because already exist another app with the same estruture or not?Thinking about it, 2 or 3 customers upload their apps so its give a rejected spam because its the same app each other, dont you?sorry for my bad english
Aug ’17
Reply to A problem I'm going through
I also received this message and the problem is our app has an online version already. We just fixed some bugs and tried to upgrade the version of our application in the AppStore. We tried about 4 times, the reason was always 4.3 Degisn: Spam. We are confused because we didn't change any of the binary or concept or UI, just some inner bugs fix. We tried to appeal but got no reply.
Dec ’23
Reply to Concerns About Rule 4.3 Spam Restriction - Enlightenment Needed
Did you try to submit the app under your own developer account? Or did you enroll the client, and submit their customized app through that client’s own developer account? (Note that you could contract to manage each client’s enrollment, which might potentially allow creating some nice ongoing revenue streams for you. Thus, if Apple approves each client’s apps when submitted under their own account, then rule 4.3 could create additional business opportunities for you.)
Dec ’17
Reply to App rejection Guideline 4.3(a) - Design - Spam
Dealing with 4.3(a) rejections can be frustrating. Since you've already made technical changes without success, I'd recommend escalating to the App Review Board detailing your uniqueness or added value. They may be able to provide clearer guidance on exactly what needs to change to meet the guidelines. You can request an App Review Board review directly in App Store Connect under the Submit an Appeal option.
Dec ’24