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4.3

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Reply to Guideline 4.3(a) - Design - Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jul ’25
Reply to 4.3 B Spam Error
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jun ’25
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
I have loyal users of many years. Not many, but they have supported Apple's products for many years.Apple just keep on damaging user experience by rejecting the updates because of guideline 4.3.I have to explain to users that I can't update our productivity apps because Apple just don't allow updates even though the updates are ready to be released only if Apple allow to do so.The apps are keeps on crashing on users' phone and users are unable to access their data accumulated on their phone for several years. I don't understand why Apple keep on damaging tthier reputation by donig this.I am not being harrassed by Apple, but users are.
May ’18
Reply to Urgent Help Needed: Apple Developer Account Deleted Due to App Name Similarity Issue
I received a notification that my account will be marked for deletion after 30 days, even though I have no connection or affiliation with any other account that was previously removed for violations. Apple claims that I am involved in manipulation or have links to a violating account, but I genuinely have no idea what this is about. My app was published on the App Store for over two months without issues. However, after submitting an update, it was suddenly rejected under Guideline 4.3 (Spam). All previous updates were approved normally, and I did not make any significant changes that would justify this rejection. I feel this is a misunderstanding and would appreciate clarification. I’m a legitimate developer and just want to understand what went wrong.
Jul ’25
Reply to Visual Novel Game Rejection due to Design 4.3 (a) Spam
To add to this case, and for better understanding of the issue, we've noticed that there's not been any activity on our servers during the second review of the game. The evaluation seems to have been taken without actually evaluating the in-game changes we've made. We did find server activity during the first review. The game had a dating simulation feature (think of profile swiping between fictional characters to unlock storylines), and we assumed that having a “dating resemblance was not in accordance to the 4.3 design guidelines (the one that explains developers should refrain from piling up on already saturated categories, such as dating). Hope this makes things a bit clearer. Thanks again for any insight or feedback on how to get things right.
Oct ’24
Reply to App rejected for Guideline 4.3(a) due to similar app on old account I cannot access
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jun ’25
Reply to Guideline 4.3 -- made from template... but they are not.
I got another Guideline 4.3 rejeciton today.This time it is a keyboard extension that enables Japanese and English handwriting (handwriting recogniton) system wide.View on App StoreI immediately appealed to the review board, but even the appeal was rejected just in an hour. They said they gave us all the reasons (yes, made from a template as usual) and my request for detailed explanation was denied.-----We got a phone call on June 6. Finally they decided that the app is unique enough to be appoved. It took several weeks to get attention from the review board this time again. The resolution centre was purly waste of time. It did not resolve anything.
May ’18
Reply to Crashplan 4.3 Partically Operational/Broken
Max108, First, thanks for link. Tired it via another forum post, and same result. Believe it has to do with Crashplan reliance on Java. It has it's own Java built into the application. The strange thing as shared, is the backups are still working from the taskbar/notification tray. However, when launch the UI to try to set configurations, modifiy UI settings, etc. it freezes and you cannot select anything at all. The UI is completely unresponseive. I'm interested to see what Apple/Crashplan have to say. As shared, submitted incidents with both for futher investigation. I'm surprised Crashplan wasn't doing some preliminary testing with Crashplan 4.3 and DP1 of El Capitan seems to me someone might have dropped the ball. We'll see.
Topic: App & System Services SubTopic: Core OS Tags:
Jul ’15
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
Guys, if you have enough resources there's still another way: you could create separate account for each of your apps (would work fine for white label and similar business models). As i have said above, I've tried that way and also got 4.3 rejection, so our aim now is to figure out how apple's review algorithms find identical or similar apps and how we could pass through it. We should find a way to confuse/obfuscate code and app's structure, so the bot can't identify copies.If there's no fair review, we should find our own way to make it fair. I understand that this method would help those who just spam on AppStore, but at least that'll attract apple's attention to our problem and problem in its algorithm
Nov ’17
Reply to Apple Developer Program account under investigation
I have a 6 million downloaded basketball game, I made a soccer game based on it by 1.5 years. Apple rejected the soccer game and told me that they will terminate my account after 14 days, I feel inexplicable, I have never sell this game, I transferred the basketball game to a new account because I don't want to lose it after 14 days.I submited the soccer game again for review by another new account.But it was rejected by 4.3 spam, ridiculously he said that I copied my own game, because I used to submitted the game by the terminated account. After that the new account under investigation.I did't update the basketball game for 6 months,I am afraid the account under investigation if I update it.
Oct ’19
Reply to 4.3 guideline nightmare
We too have been caught by this. The robotic response and complete lack of any deeper insight is most frustrating. We even received a 4.3 rejection for an app which is brand-new and has NEVER been published before. Despite asking for clarification, we simply received the cut and paste answer. We are a small company, my customers don't want to aggregate their content, neither will they sign up for a devloper account on their own (which I read from others actually makes little difference in any case) as they can't agree to be bound by conditions over which they have no control. We are the developers, it is natural for us to work in this world, our clients don't want the hassle or lack the expertise and that is why they pay us to do the work. It's like the world has gone mad!
Sep ’17
Reply to Repeated 4.3 Guideline Rejections After Compliance & Feature Updates
UPDATE: Hey everyone, We’ve been pushing hard to make our app stand out, and we just rolled out some crazy new features, including: Apple Watch Companion App – Expanding stats to your wrist AI-Powered Gender Insights – A feature no other app offers Incognito Mode – For a more private experience That’s two features no other app has, yet we’re still being rejected under 4.3 Spam, even after making major updates. We originally passed after making compliance fixes, but now, despite these new unique features, we’re facing rejection again. Has anyone else dealt with this? Any advice on appealing effectively?
Feb ’25
Reply to A problem I'm going through
We are going through a same problem. We have spent about 1 year in developing our multiplayer card game. All the code is written from scratch by our team in unity. For design, we purchased some of the assets pack from unity asset store and we do have the licence to use them. We were very happy with the quality of our game and when we received this weird message (Guideline 4.3 - Design) from the App Store review team, all of us are in shock. So, is our hard work going in vain because we really can't change anything in our game and if we change anything, we will see bugs in our game and it becomes very hard to handle online games. We are feeling very helpless and our team are not able to work since we received this message. Please, if anyone can help us, that will be greatly appreciated. Thanks in advance.
Jun ’25
Reply to Guidance Needed: App Store Review - Rebuilding Previous App Under New Developer Account
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Feb ’25
Reply to App Store Rejection (4.3 – Design Spam) | Plinco - Unique Entertainment App Blocked Without Clear Reason
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jan ’25