4.3

Basically, I have been dealing with the same issue. Apple is just basically sending auto-responses. So here is basically what Apple will allow you to do.1. If you upload an app and get hit with 4.3 or 4.2.62. Build your container app3. Your container app will get rejected because of the auto scans apple is doing.4. Reply in the first rejected app that you have built a container app and reference that container app5. Apple will reply super quick6. Your app will go into review!So basically Apple is giving you one more app to make in your developer account... If you follow their rules they will work with you very fast. I don't like what is happening but I do like that they are giving us an option... Hope this helps everyone.

At WWDC 2023 I updated my app and will get: Guideline 4.3 - Design «We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam». I asked to write what exactly I copied and how do I understand it in general? This is my application, developed from scratch. There are figma files with the design, roadmap, issue's, etc. I paid $100, spent a three months and got rejected 👍 Сomplete demotivation. With this logic, if there is a «ToDo» application, then no other developers can create a similar one with their own functionality? P.S. My application works with Stable Diffusion, text-to-image/image-to-image for macOS.

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

We are going through a same problem. We have spent about 1 year in developing our multiplayer card game. All the code is written from scratch by our team in unity. For design, we purchased some of the assets pack from unity asset store and we do have the licence to use them. We were very happy with the quality of our game and when we received this weird message (Guideline 4.3 - Design) from the App Store review team, all of us are in shock. So, is our hard work going in vain because we really can't change anything in our game and if we change anything, we will see bugs in our game and it becomes very hard to handle online games. We are feeling very helpless and our team are not able to work since we received this message. Please, if anyone can help us, that will be greatly appreciated. Thanks in advance.

Hello, If you want to get approval from the Apple Store, you need to ensure that your dating app is unique and also provides a valuable environment for users. One of the reasons the app is rejected is because it failed to have a unique value proposition. You should ensure your app offers a distinct set of features or functionalities to stand out from the crowd. Other than that, here are some factors you shouldn’t overlook if you want to pass guideline 4.3: Ensure that your app actually addresses the needs of a particular/target group. Features are up to the market standards. Prioritize high-quality and visually appealing Design. Make sure to have transparency. To learn more in detail about how to submit your app to the App Store, check out this link: https://www.nimbleappgenie.com/blogs/submit-app-to-app-store/

Hello .. Good evening! We also went through this problem, we talked via ticket and phone with Apple. They are really blocking the White Label model, impossible to continue in this model. In our case, we opted for the container app, we were able to develop and it was approved. Customers accepted the change.In summary there are 3 ways to solve rejection 4.3:WEBAPP- WebApp would be accessed by browser and so would not be in the AppleStore;- It's good for B2B and would have a link to give internal use access.CONTAINERAPP:- All in one app;- Each company would have its logo inside this app, however it would not be heavy because only the data of the companies that the user selects is lowered.- Each company has its data separately.NEWAPP:- Have a different application for each company without being of the same template / whitelabel format. It has to really be a unique application, especially in design.

4. 3 Design: SpamGuideline 4.3 - DesignYour app provides the same feature set as many of the other apps you've submitted to the App Store; it simply varies in content or language. Creating multiple Bundle IDs of the same app is not appropriate. Next Steps To resolve this issue, please combine apps with similar feature sets into a single container app. You should differentiate varied content within your app by categorizing elements into groups, using the in-app purchase API, and location services to deliver content to users. Once you have done so, please reply to this message via Resolution Center indicating the app name and Apple ID of any container apps submitted under your Apple Developer Program account.

Dear App Review Team, I am writing with deep concern and a sincere request for help. My app has been live since 2019 and has grown steadily over the past 6 years. It currently serves over 200,000 users, many of whom have been with me since the beginning. This project is the result of countless days and nights of independent development. I can guarantee that all core features are my original work, even though I use a few standard third-party libraries. In my latest submission (Submission ID: c6ab3d17-4b1b-4c67-935e-c0f0c62973c6, reviewed April 9, 2025 – version 4.3.9), my app was rejected under guideline 4.3(a). I had previously added some AI features using DeepSeek, and after the first rejection, I completely removed all AI-related functionality and content. To my surprise, the app was still rejected for the same reason — 4.3(a). I have carefully reviewed the guidelines and my app, but I’m struggling to understand what exactly triggered the rejection. Without specific feedback, I don’t know

Sorry, I am using the very latest, xcode 9.3 beta 4From the Testflight page saying my version should work:Apps built with Xcode 9.3 beta 4 using the SDK for iOS 11.3 beta 4, tvOS 11.3 beta 4, and watchOS 4.3 beta 4 are now supported.I have a partial answer. The person submitting the app bundle wasn't using Xcode 9.3 beta 4 to launch ApplicationLauncher. When I do that now I get: No suitable application records were found. Verify your bundle identifier 'com.appcitylife.myabq-1' is correct.My bundle identifier is correct.And here is the answer to this problem: sign into the correct iTunesConnect account that has your app's bundle identifier already set up.So, no more problems today.

DisplayLink is aware of this ploblemhere is official statemant:http://www.displaylink.com/downloads/macosImportant Information about macOS 10.13.4 updateWe have become aware that installing macOS release Version 10.13.4 will cause DisplayLink connected displays to go blank after the OS upgrade, with the current DisplayLink driver [4.1] installed. Functionality such as Ethernet and audio, where implemented, is unaffected. We have alerted Apple to this issue and are working hard to find a resolution. These features continue to work as expected in 10.13.3.In the meantime, we have a new driver [4.3] that will enable clone mode, but not mirror or extended mode displays in 10.13.4. If you require mirror or extended mode displays, we recommend that you stay on macOS 10.13.3 or earlier at this time.

If you are talking about FastFinga 3, I already got approved from Hasegawa san from Apple Review Board. He clearly said that Handwriting Keyboard is not similar to FastFinga 3 because Handwriting Keyboard is a keyboard extension, although he ordered me to remove FastFinga version 2 because keeping multiple versions is against Guideline 4.3 and not allowed on App Store.Even he said that I still doubt Handwriting Keyboard was rejected because of FastFinga 3. I think the review team is very confused and not operating well. FastFinga is more like a drawing app. Handwriting Keyboard is a keyboard extension, which contains handwriting recognition engine. It is like Apple's built-in Simplified Chinese Handwriting Keyboard.

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend you respond in the review center to request a call with an Apple representative. You can also schedule an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

Hi everyone, We are facing a frustrating and seemingly automated rejection process under Guideline 4.3(a) – Spam, despite providing clear and transparent proof that our app, Minglr, is unique and originally designed. The Issue: Our app has been approved multiple times since May 2024, with four previous updates passing without issue. Now, it is suddenly being flagged as similar to other apps, despite the fact that it has a completely unique concept, UI, and functionality—which we have repeatedly demonstrated. We even provided full access to our Figma design files to prove that our UI/UX was built from scratch by our Art Director. Despite all of this, we keep receiving the same generic rejection response with no real explanation or actionable feedback. Our Concerns: The Review Process Feels Automated – We provide detailed responses, yet we receive the same copy-pasted reply without any acknowledgment of the evidence we submit. Lack of Transparency – If there is a real issue, we are more than willing to

I have the exact same message from Apple and my developer account is just 4 days' old.My first app was approved a day before. The second app has the exact same design but present a totally different information as i want users to have a similar experience using all my App. Anyway, I think this may have violated the following.4.3 SpamDon’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to a category that is already saturated; the App Store has enough ****, burp, flashlight, and Kama Sutra apps, etc. already. Spamming the store may lead to your removal from the Developer Program.Anyway, I'll wait for Apple to respond.