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“4.3”

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Reply to An app for each school
You'll get busted by 4.3 eventually. In fact, they call out schools/universities, right in the guideline. You are essentially looking to white label your business, meaning that any school can put their logo on your app, but it is all the same app. Unfortunately, Apple doesn't like the white label business model, so you are SOL
Nov ’17
Reply to 4.3 guideline nightmare
Same issue here, We develop games of multiple animal hunting and apple says to put all the animals in one app and publish game as one. Which doesnt makes sense, there's a difference between gorilla hunter and dinosaur hunter but apple review team wont get it and rejects the game ! 4.3 is being pain in the A** for developers.
Aug ’17
Reply to Apple Practices Concerning Published Apps and Their Updates
Welcome to the forum. But the forum is not really intended for such warnings. It is to help solve issues. The fact is not that reviewer does not want you to update, it is that in the new review, he/she has evaluated your games as spam (for good reason or not, that's a question we cannot answer). Have you answered to the review explaining why you consider your apps are not spam ? You have certainly read the guidelines; it may help you understand the reason for rejection and better explain in your comments: 4.3 Spam (a) Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. (b) Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality exper
Oct ’24
Applications submitted to the App Store have been rejected by 4.3 for a long time.
Our application was developed and designed entirely independently, and we made adjustments after it was rejected at first.Apple audits have always been a mechanical response, and do not specify specific violations.It's a headache to reply to their email and give 2.1 big gift package question.We examined App carefully and found that none of these problems existed.They didn't respond in time.App audits have now been resubmitted and are awaiting review. What should I do?
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560
Mar ’19
Guideline 4.3 - Design - Spam Has been really checked by human or is a bot message?
Hello, I've uploaded my first application on applestore and they 've replied : Your app primarily features astrology, horoscopes, palm reading, fortune telling or zodiac reports. As such, it duplicates the content and functionality of many other similar apps currently available on the App Store. While these app features may be useful, informative or entertaining, we simply have enough of these types of apps on the App Store, and they are considered a form of spam. My application is related Turkish Coffee, i have explained unique features and differences from other applications. Added special review notes, and uploaded detailed screenshots. I've not send 2. submission before get replied from Apple, and then i have asked to make a phone call, then they said okay we will call you in 3 days, but no sound again. In this time i have entered much more detail to my application and sent to review again with new features. Buuum: i've got same message again. I don't believe my application reviewed by human, because ther
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709
Aug ’21
App Review rejected due to Guideline 4.3(a) - Design - Spam App Store Distribution & Marketing
Hello, My app was rejected because of App Review Guideline 4.3(a). The guideline says: Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. The original answer is: We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. I am very confused. I just bought a Mac and iPhone So I don't have other apps in the Apple App Store. I created my app all by myself and did not repacked another apps or similar procedure. I have only one bundle id. There is one app with a similar concept in the store which unfortunately has the name weapon mods for gmod. So I renamed my app for iOS to map addons for gmod to addons for g
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992
Nov ’24
Reply to Struggling With Guideline 4.3(b) Rejections – Would Love Dev Insight
Hello, That's a thoughtful response. You may need to provide more evidence of uniqueness to support this claim: Its mechanics — from conversation caps to safety scores — are fundamentally different from other offerings in the App Store’s dating category. Similarly, we recommend reaching out to App Review to provide more detailed feedback on how guideline 4.3(b) was applied.
Jun ’25
App Store Rejection (4.3 – Design Spam) | Plinco - Unique Entertainment App Blocked Without Clear Reason
My app, Plinco, was rejected under App Review Guideline 4.3 – Design Spam, stating that it shares similarities with other apps available on the App Store. However, Plinco is a completely unique entertainment experience, designed with original assets, mechanics, and features. It allows users to customize various elements, including risk levels and configurations, ensuring a personalized and engaging experience. Special features like triple elements and the legendary golden mode introduce an extra layer of excitement and strategy. The app also offers high-quality visuals, immersive sound, and dynamic interactions, making each session feel fresh and unique. I conducted extensive research on the App Store and found no similar apps in the Entertainment category that match Plinco's concept and functionality. My app is built from scratch, without using pre-existing templates or duplicated content. Despite implementing multiple updates to address potential concerns, I have not received specific feedback clar
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427
Jan ’25
Reply to An app for each school
The review guidelines used to warn against apps that targeted very small audiences - I think the current verbiage found in 4.3 says the same thing now.Perhaps if you detailed why an iOS app is important, say, versus a modern HTML5 website that could provide both iOS & Android support out of the box without having to run a review gauntlet, someone could offer suggestions, etc.
Mar ’17
Reply to First app rejected under 4.3(a) Design – Spam despite original code and assets — appeal guidance?
You've asked what!? Which app of yours? You've said it's your only app. I think the OP was expecting app review to list the other apps from other developers that are similar to the OP's (singular) app. Has anyone successfully resolved a 4.3(a) flag in a similar situation? I just saw someone post that they had successfully challenged a similar rejection. So it is possible. But every situation is unique.
Sep ’26
Reply to If all my apps (number in hundreds) are similar but each for different purpose, can I get banned from submitting apps to Apple app store?
Do those hundreds of apps all come from the same template(s), or app generator? >each client would like to see their own official app for their event.If they want their own app, they should have their own dev program account, in that case, but I suspect you'd still get pushback from Apple to use a 'container' app instead.Be sure to review the ASRGs - example 4.3 Spam
Sep ’17
Repeated Guideline 4.3(a) rejection for an original Unity game — no actionable clarification after 3 months
Hello, We are a registered software company and have been unable to publish our iOS game for approximately three months because of repeated rejections under Guideline 4.3(a). The first rejection stated that our app shared a similar binary, metadata, and/or concept with apps previously submitted by a terminated Apple Developer Program account. Later rejections repeated similar general wording but did not identify the application, account, source-code component, asset, SDK, metadata element, or design considered similar. Our game is an original Unity project developed by our own team for more than two years. It was not purchased as a template, cloned, reskinned, or repackaged from another application. We possess the complete Unity project, client and server source code, Git development history, design source files, custom assets, backend infrastructure, and all related project files. Our core code, game systems, UX/UI design, and custom visual work were created by our team. Any limited third-party asse
2
0
457
Jul ’26
Reply to An app for each school
You'll get busted by 4.3 eventually. In fact, they call out schools/universities, right in the guideline. You are essentially looking to white label your business, meaning that any school can put their logo on your app, but it is all the same app. Unfortunately, Apple doesn't like the white label business model, so you are SOL
Replies
Boosts
Views
Activity
Nov ’17
Reply to 4.3 guideline nightmare
Same issue here, We develop games of multiple animal hunting and apple says to put all the animals in one app and publish game as one. Which doesnt makes sense, there's a difference between gorilla hunter and dinosaur hunter but apple review team wont get it and rejects the game ! 4.3 is being pain in the A** for developers.
Replies
Boosts
Views
Activity
Aug ’17
Reply to Sierra MacBook Early 2009? why no support?
All good points, I remember in iOS 4.2 beta, the iPhone 3G had airplay and when 4.2.1 was released there wasn't airplay and the media went crazy over that, little did they know it wasn't getting 4.3. Who knows, it could be many things, oh well I'll just find another Mac before Fall.
Topic: App & System Services SubTopic: Core OS Tags:
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Jun ’16
Reply to Apple Practices Concerning Published Apps and Their Updates
Welcome to the forum. But the forum is not really intended for such warnings. It is to help solve issues. The fact is not that reviewer does not want you to update, it is that in the new review, he/she has evaluated your games as spam (for good reason or not, that's a question we cannot answer). Have you answered to the review explaining why you consider your apps are not spam ? You have certainly read the guidelines; it may help you understand the reason for rejection and better explain in your comments: 4.3 Spam (a) Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. (b) Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality exper
Replies
Boosts
Views
Activity
Oct ’24
Applications submitted to the App Store have been rejected by 4.3 for a long time.
Our application was developed and designed entirely independently, and we made adjustments after it was rejected at first.Apple audits have always been a mechanical response, and do not specify specific violations.It's a headache to reply to their email and give 2.1 big gift package question.We examined App carefully and found that none of these problems existed.They didn't respond in time.App audits have now been resubmitted and are awaiting review. What should I do?
Replies
0
Boosts
0
Views
560
Activity
Mar ’19
Guideline 4.3 - Design - Spam Has been really checked by human or is a bot message?
Hello, I've uploaded my first application on applestore and they 've replied : Your app primarily features astrology, horoscopes, palm reading, fortune telling or zodiac reports. As such, it duplicates the content and functionality of many other similar apps currently available on the App Store. While these app features may be useful, informative or entertaining, we simply have enough of these types of apps on the App Store, and they are considered a form of spam. My application is related Turkish Coffee, i have explained unique features and differences from other applications. Added special review notes, and uploaded detailed screenshots. I've not send 2. submission before get replied from Apple, and then i have asked to make a phone call, then they said okay we will call you in 3 days, but no sound again. In this time i have entered much more detail to my application and sent to review again with new features. Buuum: i've got same message again. I don't believe my application reviewed by human, because ther
Replies
0
Boosts
0
Views
709
Activity
Aug ’21
App Review rejected due to Guideline 4.3(a) - Design - Spam App Store Distribution & Marketing
Hello, My app was rejected because of App Review Guideline 4.3(a). The guideline says: Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. The original answer is: We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. I am very confused. I just bought a Mac and iPhone So I don't have other apps in the Apple App Store. I created my app all by myself and did not repacked another apps or similar procedure. I have only one bundle id. There is one app with a similar concept in the store which unfortunately has the name weapon mods for gmod. So I renamed my app for iOS to map addons for gmod to addons for g
Replies
2
Boosts
0
Views
992
Activity
Nov ’24
Reply to Struggling With Guideline 4.3(b) Rejections – Would Love Dev Insight
Hello, That's a thoughtful response. You may need to provide more evidence of uniqueness to support this claim: Its mechanics — from conversation caps to safety scores — are fundamentally different from other offerings in the App Store’s dating category. Similarly, we recommend reaching out to App Review to provide more detailed feedback on how guideline 4.3(b) was applied.
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Views
Activity
Jun ’25
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
Beautiful reply Zeldalink. I was heart broken after apple put me through this crap 4.3 design as well.Well said man, I could not have said it better. It truly is time to move on to Android from this stupid apple guidline and platform. Every single day and year there is a new guideline and new stupidity to deal with. Enough is enough
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Nov ’17
App Store Rejection (4.3 – Design Spam) | Plinco - Unique Entertainment App Blocked Without Clear Reason
My app, Plinco, was rejected under App Review Guideline 4.3 – Design Spam, stating that it shares similarities with other apps available on the App Store. However, Plinco is a completely unique entertainment experience, designed with original assets, mechanics, and features. It allows users to customize various elements, including risk levels and configurations, ensuring a personalized and engaging experience. Special features like triple elements and the legendary golden mode introduce an extra layer of excitement and strategy. The app also offers high-quality visuals, immersive sound, and dynamic interactions, making each session feel fresh and unique. I conducted extensive research on the App Store and found no similar apps in the Entertainment category that match Plinco's concept and functionality. My app is built from scratch, without using pre-existing templates or duplicated content. Despite implementing multiple updates to address potential concerns, I have not received specific feedback clar
Replies
1
Boosts
0
Views
427
Activity
Jan ’25
Reply to An app for each school
The review guidelines used to warn against apps that targeted very small audiences - I think the current verbiage found in 4.3 says the same thing now.Perhaps if you detailed why an iOS app is important, say, versus a modern HTML5 website that could provide both iOS & Android support out of the box without having to run a review gauntlet, someone could offer suggestions, etc.
Replies
Boosts
Views
Activity
Mar ’17
Reply to First app rejected under 4.3(a) Design – Spam despite original code and assets — appeal guidance?
You've asked what!? Which app of yours? You've said it's your only app. I think the OP was expecting app review to list the other apps from other developers that are similar to the OP's (singular) app. Has anyone successfully resolved a 4.3(a) flag in a similar situation? I just saw someone post that they had successfully challenged a similar rejection. So it is possible. But every situation is unique.
Replies
Boosts
Views
Activity
Sep ’26
Reply to If all my apps (number in hundreds) are similar but each for different purpose, can I get banned from submitting apps to Apple app store?
Do those hundreds of apps all come from the same template(s), or app generator? >each client would like to see their own official app for their event.If they want their own app, they should have their own dev program account, in that case, but I suspect you'd still get pushback from Apple to use a 'container' app instead.Be sure to review the ASRGs - example 4.3 Spam
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Boosts
Views
Activity
Sep ’17
Reply to App Store not showing update button when new version is available
Hi, I uploaded a build version with 4.9, previous was 4.3. App has uploaded successfully and showing version no 4.9 but I am looking OPEN button instead of UPDATE. I wait for to see UPDATE button instead of open more then 24 hour, but till now It is showing OPEN button. Please help me.Thanks in advance
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Apr ’18
Repeated Guideline 4.3(a) rejection for an original Unity game — no actionable clarification after 3 months
Hello, We are a registered software company and have been unable to publish our iOS game for approximately three months because of repeated rejections under Guideline 4.3(a). The first rejection stated that our app shared a similar binary, metadata, and/or concept with apps previously submitted by a terminated Apple Developer Program account. Later rejections repeated similar general wording but did not identify the application, account, source-code component, asset, SDK, metadata element, or design considered similar. Our game is an original Unity project developed by our own team for more than two years. It was not purchased as a template, cloned, reskinned, or repackaged from another application. We possess the complete Unity project, client and server source code, Git development history, design source files, custom assets, backend infrastructure, and all related project files. Our core code, game systems, UX/UI design, and custom visual work were created by our team. Any limited third-party asse
Replies
2
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0
Views
457
Activity
Jul ’26