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4.3

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Reply to App Store Rejection (4.3 – Design Spam) | Plinco - Unique Entertainment App Blocked Without Clear Reason
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jan ’25
Reply to A problem I'm going through
We are going through a same problem. We have spent about 1 year in developing our multiplayer card game. All the code is written from scratch by our team in unity. For design, we purchased some of the assets pack from unity asset store and we do have the licence to use them. We were very happy with the quality of our game and when we received this weird message (Guideline 4.3 - Design) from the App Store review team, all of us are in shock. So, is our hard work going in vain because we really can't change anything in our game and if we change anything, we will see bugs in our game and it becomes very hard to handle online games. We are feeling very helpless and our team are not able to work since we received this message. Please, if anyone can help us, that will be greatly appreciated. Thanks in advance.
Jun ’25
Reply to Having Multiple Similar Apps
Guys, if you have enough resources there's still another way: you could create separate account for each of your apps (would work fine for white label and similar business models).I've tried that way and also got 4.3 rejection, so our aim now is to figure out how apple's review algorithms find identical or similar apps and how we could pass through it. We should find a way to confuse/obfuscate code and app's structure, so the bot can't identify copies.If there's no fair review, we should find our own way to make it fair. I understand that this method would help those who just spam on AppStore, but at least that'll attract apple's attention to our problem and problem in its algorithm
Nov ’17
Reply to App Rejected for Guideline 4.3(a) - Need Help Differentiating My App
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Mar ’25
Reply to 4.3.0 Design: Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jun ’25
Reply to Game Rejected due to 4.3 Design Spam!
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jun ’25
Reply to problema publicando mi primera app
We are not able to provide feedback on app concepts or features, but we recommend evaluating your app against the App Store Review Guidelines, as well as the iOS Developer Program License Agreement (PLA), and the Human Interface Guidelines. ¿Es el único comentario que hacen los revisores de la Appstore? ¿No dice nada sobre la aplicación, qué hace? Las directrices de la Appstore no son tan largas de leer. Y podrías centrarte en unas pocas: 4.1 Copias: ¿es tu aplicación similar a una ya existente? 4.2 funcionalidad mínima: ¿hace tu aplicación un buen uso de las capacidades de iOS? 4.3 Spam: ¿responde a una necesidad ya cubierta por muchas aplicaciones? 5.6.4 Calidad de la aplicación En tu próximo envío a Appstore, explica al revisor en los comentarios lo que has hecho para solucionar los problemas planteados en las revisiones anteriores. Eso suele ayudar. Is it the only comment made by Appstore reviewers ? You do not tell anything about the app, what it is doing ? Appstore guidelines are not that long
Sep ’22
Reply to 4.3 Design Spam
a) It might be that this particular submittal/app is flagged, but, a rejected app by itself doesn't necessarilty mean an account is flagged, unless, the rejection also perhaps said 'account is under investigation', in which case you may be prohibited from submitting additional apps, in which case there wouldn't be any 'future reviews' to be shadowed, so... Your question seems to conflate apps w/accounts, and, you didn't share the rejections/appeals, so, not clear.b) If I can be blunt - A 4.3, IMHO, is a polite way of saying 'sorry, you don't have an app'. You can't adjust something that isn't there.c) Subjective? Seems like a trick question.BTW, we haven't used iTC for quite some time. ASC now, App Store Connect.
Jan ’20
Reply to App Review rejected due to Guideline 4.3(a) - Design - Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jan ’25
Reply to Problem with App Review
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jan ’25
Reply to Problem with Guideline 4.3(a) - Design - Spam
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jan ’25
Reply to Apple Developer Program account under investigation
I have a 6 million downloaded basketball game, I made a soccer game based on it by 1.5 years. Apple rejected the soccer game and told me that they will terminate my account after 14 days, I feel inexplicable, I have never sell this game, I transferred the basketball game to a new account because I don't want to lose it after 14 days.I submited the soccer game again for review by another new account.But it has been rejected by 4.3 spam, ridiculously he said that I dumplicated my own game, because I used to submitted the game by the terminated account. And the new account under investigation.I have not update the basketball game for 6 months,I don't want lost the basketball game if I update it.
Oct ’19
Reply to Guideline 4.3 - Design - Abuse against developers?
Basically, I have been dealing with the same issue. Apple is just basically sending auto-responses. So here is basically what Apple will allow you to do.1. If you upload an app and get hit with 4.3 or 4.2.62. Build your container app3. Your container app will get rejected because of the auto scans apple is doing.4. Reply in the first rejected app that you have built a container app and reference that container app5. Apple will reply super quick6. Your app will go into review!So basically Apple is giving you one more app to make in your developer account... If you follow their rules they will work with you very fast. I don't like what is happening but I do like that they are giving us an option... Hope this helps everyone.
Oct ’17
Reply to My App Rejected 4.3 Design: Spam
At WWDC 2023 I updated my app and will get: Guideline 4.3 - Design «We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam». I asked to write what exactly I copied and how do I understand it in general? This is my application, developed from scratch. There are figma files with the design, roadmap, issue's, etc. I paid $100, spent a three months and got rejected 👍 Сomplete demotivation. With this logic, if there is a «ToDo» application, then no other developers can create a similar one with their own functionality? P.S. My application works with Stable Diffusion, text-to-image/image-to-image for macOS.
Jun ’23
Reply to App moderation process problem
Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.
Jan ’25