“4.3”

@pardeepDass Thanks for your post, I don't see any questions in your post about the guideline 4.3(a). If you disagree with the outcome of the review, we recommend submitting an appeal to the App Review Board. When filing your appeal, please ensure that you provide specific reasons why you believe your app complies with the App Review Guidelines. Additionally, please submit only one appeal per rejection. It is also important to respond to any requests for additional information before submitting an appeal. Once you have submitted the appeal, we can escalate it to the App Review Board for review. The App Review Board will contact you directly as soon as they have completed their investigation. There is a post from the App Review that answers all common questions that you should read before contacting them: https://developer.apple.com/forums/thread/810791 Albert
  Worldwide Developer Relations.

4. 3 Design: SpamGuideline 4.3 - DesignYour app provides the same feature set as many of the other apps you've submitted to the App Store; it simply varies in content or language. Creating multiple Bundle IDs of the same app is not appropriate. Next Steps To resolve this issue, please combine apps with similar feature sets into a single container app. You should differentiate varied content within your app by categorizing elements into groups, using the in-app purchase API, and location services to deliver content to users. Once you have done so, please reply to this message via Resolution Center indicating the app name and Apple ID of any container apps submitted under your Apple Developer Program account.

Dear App Review Team, I am writing with deep concern and a sincere request for help. My app has been live since 2019 and has grown steadily over the past 6 years. It currently serves over 200,000 users, many of whom have been with me since the beginning. This project is the result of countless days and nights of independent development. I can guarantee that all core features are my original work, even though I use a few standard third-party libraries. In my latest submission (Submission ID: c6ab3d17-4b1b-4c67-935e-c0f0c62973c6, reviewed April 9, 2025 – version 4.3.9), my app was rejected under guideline 4.3(a). I had previously added some AI features using DeepSeek, and after the first rejection, I completely removed all AI-related functionality and content. To my surprise, the app was still rejected for the same reason — 4.3(a). I have carefully reviewed the guidelines and my app, but I’m struggling to understand what exactly triggered the rejection. Without specific feedback, I don’t know

Hi everyone, We are facing a frustrating and seemingly automated rejection process under Guideline 4.3(a) – Spam, despite providing clear and transparent proof that our app, Minglr, is unique and originally designed. The Issue: Our app has been approved multiple times since May 2024, with four previous updates passing without issue. Now, it is suddenly being flagged as similar to other apps, despite the fact that it has a completely unique concept, UI, and functionality—which we have repeatedly demonstrated. We even provided full access to our Figma design files to prove that our UI/UX was built from scratch by our Art Director. Despite all of this, we keep receiving the same generic rejection response with no real explanation or actionable feedback. Our Concerns: The Review Process Feels Automated – We provide detailed responses, yet we receive the same copy-pasted reply without any acknowledgment of the evidence we submit. Lack of Transparency – If there is a real issue, we are more than willing to

I have the exact same message from Apple and my developer account is just 4 days' old.My first app was approved a day before. The second app has the exact same design but present a totally different information as i want users to have a similar experience using all my App. Anyway, I think this may have violated the following.4.3 SpamDon’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to a category that is already saturated; the App Store has enough ****, burp, flashlight, and Kama Sutra apps, etc. already. Spamming the store may lead to your removal from the Developer Program.Anyway, I'll wait for Apple to respond.

Hello, while creating the sample app I found a message in the debugger: Widget archival failed due to image being too large [1] - (6000, 4000), totalArea: 24000000 > max[2121055.200000]. Can you provide a table, what is the limit or how to calculate it? I found that this limit is different for all my devices. Now I use a magic number = 3.6. It is not the scale of the device screen, but something else. //ipad 10 sqrt(13.54) ~ sqrt(13) ~ 3.6 //iphone 16 pro sqrt(18.5) ~ 4.3 //iphone SE sqrt(17.59) ~ 4.1 And it is better to have documentation about it. And the archiving of images in the widget is not very fast. Especially it becomes a problem when using a long timeline. Even if the image is the same for all parts of the timeline, archiving is slow.

Thank you for your post and appeal. We're investigating and will contact you in App Store Connect to provide further assistance. If you continue to experience issues during review, please contact us. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple Experts event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

Do your apps have the same icon ? Read those older posts: https://developer.apple.com/forums/thread/46910 https://developer.apple.com/forums/thread/114079 Did you consider inApp purchase, as recommended in guidelines ? 4.3 Spam Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program.

Had an app denied due to spam saying an app with the same source code was submitted, which is basically impossible. Whenever I ask for more details, they slap me with the same line over and over again: For information regarding Guideline 4.3(a) - Design - Spam, you may want to refer to App Store Connect Developer Help. Should you require additional assistance, you can use the contact us page to request help with setting up or distributing your app through App Store Connect. Super unhelpful, roundabout conversations with absolutely no help or context or detail. Why don't I just contact them like they suggest you say? I click the contact link, and cant call them! it says: Phone support is currently unavailable.. Its been like this since as far as I can remember. The only way to get in touch is to email them and all they do is respond the same lines I gave above.

Spam is not only a question of code, it may be also that is app looks too close to an existing app, so the experience is not unique or category is already too crowded. 4.3 Spam Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program. Have you searched for other similar games on the App Store ?

Let me try to understand what you are writing. Your app and device is on the market (#1 above) . Now you are trying to get approval for an additional app that interfaces with a similar device marketed by a different company (#2 above where with our own should be with their own). And the additional app has now been rejected under the guideline 4.3. Is that correct?You have two avenues forward -1) create a separate developer account under your clients name and submit the additional app under that account. Be sure that the additional app is really different from the user's perspective.2) (better IMHO) update your current app so that it is a generic app that can be used by either your device or your client's device (or future clients). Under that generic app create two branded options that the user selects. Advertise your device (and have your client advertise their device) as using the well-known generic controller for photo frames.

Thank you for your post and appeal. We're investigating this issue and will contact you in App Store Connect to provide further assistance. If you continue to experience issues during review, please contact us. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences. If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select App Review Appointment. A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

Just to clarify the situation in case someone can offer further insight: It's a new app and the reason it was rejected was 4.3(b) Spam - Your app primarily features astrology, horoscopes, palm reading, fortune telling or zodiac reports that duplicate the content and functionality of similar apps in a saturated category. -- but this seems to be a misunderstanding. My app’s purpose is quite the opposite of what was stated in the rejection. It’s a science-based educational experience that uses Greek mythology as a narrative hook, then guides users through constellations (not horoscopes or zodiac signs) to explore verified astronomical (not astrological) knowledge. The goal is to inspire curiosity about the universe through astronomy and not astrology. There is no horoscope, zodiac, or fortune telling content in the app. I’d really appreciate any additional feedback or help ensuring the app is accurately understood.

I believe your question is - how can I transfer IAPs purchased under one or more apps to a new 'container app' that I am creating to satisfy Apple's 4.3 issue.Revise the current app so it:1) flashes an introductory screen telling the user that the app functionality has been transferred to a new container app that they can download for free from the App Store. Include a link to that new app. Apologize for this inconvenience caused by Apple's new policy. Tell the user that this will allow them to access multiple 'thingies' (e.g. Barber shops, movie theaters, museums) all under the new app. 2) load the user's purchased IAPs into their key-value file in their iCloud account or use the shared space in the keychain or a shared NSUserDefaults file3) Tell App Review in the review notes that this revision is being pushed into the App Store to switch users to the new container app.Create a new container app that looks at the shared space to credit the user with their IAPs.

What confuses me is that the App Store Connect age rating describes Gambling as betting or wagering using real money or in-game currency that can be exchanged for real money, which does not apply to our app. And it also has a category for Simulated Gambling which precisely describes the core functionality of your app. Has anyone else recently experienced this with a football pool, fantasy league or sports prediction app? How would that be useful? I've never understood the point of a comparison to some other app from some other developer. Do they think that App Review is going to come back with, Doh! You got us on that one! App approved! Wouldn't it be just as easy for App Review to say, OK. Fair enough. App rejected under 4.3 (b). This clause also includes: Repeated submissions of this kind may lead to removal from the Apple Developer Program. Kinda seems like the 18+ age limit is the better deal there.