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“4.3”

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Reply to 4.3 Design Spam (Suggestion for Apple)
Oh my.... and I thought I was the only one having this problem with AppleI have four AppsPoolAppLive, DartsAppLive, SnookerAppLive and LeagueAppLive, all have different features, logos, text and all are marketed brands.All use a core scoring feature (obviously)All these were on the App Store before this 4.3 policy was introduced or changed.Now Apple wants me to produce one App that has an initial menu to pick one of the sportsCoding this is easy enough, but why would I want to do this?Each App has it's own identity and brand by design. Each is linked to a customer website , for example mktpl.poolapplive.com each has been advertised seperately at cost to myself. I want customers to find my App by simply typing in the brand name as they already do on both Android and iOSI am not spamming. I find this really quite insulting, if it wasn't for developers like myself Apple would be selling their devicesWe also pay for this service (unlike other app stores)I agree spamming should not be allowed, but this is
Mar ’18
Reply to Check iOS 4 compatibility
Running Xcode 6 or Xcode 7 on OS X 10.10 or 10.11, is there a way to test my app on iOS 4/5/6? Xcode 6 supports building for iOS 4.3 and laterXcode 7 supports building for iOS 6.0 and later Can older simulators work in these newer versions of Xcode? No. If no to both, is there a way to make old versions of Xcode run on 10.10 and 10.11? Will they work? The earliest version of Xcode supported on 10.10 is Xcode 6The earliest version of Xcode supported on 10.11 is Xcode 7 I'm working on a project which has contractual requirements for supporting super old iOS versions. The app also has some users on those versions, so dropping support for them isn't an option at the moment. It is not possible to build an iOS app that supports iOS 4.2 with tools that are capable of building for the App Store.If/when Xcode 7 is required, it will not be possible to build an app that supports iOS 5.x.
Aug ’15
Reply to An app for each school
You could create a single app for a single school. You might then be able to create a second, almost identical app for a second school but the AppStore might point to 4.3 and require that you generate a general app that can be individualized to any school. But think about it. If your app, say you titled it My Elementary School Info ,was available nationwide, and any school could create their own version, wouldn't that be cool? You could create a lite version that allowed anyone to explore how it would work. If they purchased an IAP then they could secure their school's name/location and become the administrator for entering the information for that school. Imagine 100's of school's doing that across the US. You could create a version in French for schools in St. Marteen or France.Any single user (i.e. parent of student) would only need to individualize the app once. They could select from a dropdown list or use a map - or the administrator of theior school could send them an automated email with a li
Mar ’17
Reply to Is Phonegap/Ionic/Xamarin application will get rejected in iTunes from January 2018 onwards
The ASRGS have recently been updated to say this:4.2.6 Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app’s content. These services should not submit apps on behalf of their clients and should offer tools that let their clients create customized, innovative apps that provide unique customer experiences. Another acceptable option for template providers is to create a single binary to host all client content in an aggregated or “picker” model, for example as a restaurant finder app with separate customized entries or pages for each client restaurant, or as an event app with separate entries for each client event.And for reference:4.3 Spam Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to a category that is alr
Dec ’17
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
I would try appealing the app rejection notice. Have you tried that yet? Explain the situation, and let them know that you deleted the other apps. Hopefully they allow that one in.The guidelines are very unclear. 4.3 Design - Spam has to do with not creating similar apps, but they also can delete apps they deem as low quality or a saturated category. It's a very broad spectrum, guideline, and it seems to only judge developers on a case by case basis. There doesn't seem to be any clear, black and white rules regarding the guideline. It's at the discretion of the reviewer's subjective opinion on the app submission.We've encountered both scenarios with our apps, and heard other stories from other developers too.I also believe that this guideline is a very slippery slope for Apple. How many developers that supported Apple by purchasing products will cease doing so? How many customers of legitimate developers, snagged by this new guideline, will drive consumers to other platforms, and in turn, other devic
Nov ’17
Reply to My App Rejected 4.3 Design: Spam
The app guideline you mentioned specifically mentions dating apps so I'd assume the reviewer is applying this blanket guidance. It mentions the app must provide a unique, high-quality experience. I think you need to specifically explain to Apple why your app is different from the other dating apps. Also, I'd make sure the first run experience demonstrates these unique capabilities. If the Apple reviewer had a poor impression on the first run, that may have impacted their decision. 4.3 Spam Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lea
Dec ’23
Reply to App Rejection for Astrology App
The same problem `Guideline 4.3 - Design - Spam Your app primarily features astrology, horoscopes, palm reading, fortune telling or zodiac reports. As such, it duplicates the content and functionality of many other similar apps currently available on the App Store. While these app features may be useful, informative or entertaining, we simply have enough of these types of apps on the App Store, and they are considered a form of spam. Next Steps We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.` I spent many days working with Apple, even changing and removing the horoscope, numerology,... functions, leaving only the features related to Tarot cards, but the results remained unchanged, Apple Guys did not care about the content of our application, they simply think that there are too many applications of this type on their store, it's unfair but we can't do anything else, even if our application is bette
Nov ’23
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
I had chats with a few people from the review team.These are considered to be spams according to the guideline 4.3.- No similar app is allowed under your account. When they say similar, it simply means its appearance are alike. Even if targeted users are different, no similar app is allowed. Also they may say they are made using the same frameworks, it's nothing to do with the frameworks we think. It simply means they look similar. Even if the two apps are built upon completely diffrent codes (not built from a template), they are categorised as spams if they have similar user interface.- Releasing a free Lite version and a paid version is no longer accepted. Must use in-app purchase in one app instead of releasing an independent paid app. Otherwise they are rejected as spams.- Releasing upgraded new version as an independent app (like MY APP and MY APP 2) is not allowed. Old version must be removed from the store to release a new app as a different app. Otherwise they are rejected as spams.
Feb ’18
Guideline 4.3 - Design. We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.
Hello everyone, First of all I want to mention that I'm new to Apple Developer Forums and this is my first attempt to publish an app in AppStore. I registered as Apple Developer Program as Individual. I made an app for small company. The app works like an online shop where company's customers can place orders for company's goods. So I submitted the app and it was rejected for spam issues. I tried to get some information what I can about it. They suggested me to ask on the forum about the membership. Should I try to use Apple Developer Program as an Organization? Or maybe (I find my app unique because it differs from competitive market apps) should I resubmit my app? Can I do it without making any changes in version? I also tried to appeal from their decision but I they respnsed that the original rejection feedback was valid. Additionally I want to add that this is my first iOS app ever, the only one that was submitted on my account. Thank you all for help!
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1.6k
Mar ’22
Reply to Review-Spam 4.3
Hello everyone, I’m reaching out to seek advice and support regarding a confusing issue I’m experiencing with my app’s review process. App ID: 6744330283 Here’s the situation: Versions 1.0 and 1.1 of my app were approved and successfully published on the App Store. However, updates 1.2 and 2.0 have both been rejected for Guideline 4.3 – Spam. The rejection happens extremely fast – less than 10 seconds after the app goes “In Review”, it gets rejected. There is no indication that the reviewer even launched the app. This is very frustrating because: The app has real user reviews, In-App Purchases, and active paying users. My app is 100% original – it is not a copy or template-based app. Even worse, the review process for versions 1.2 and 2.0 took over 7 days before even starting, and then they were rejected instantly, again without being opened. I’m happy to cooperate and improve my app further, but I feel like this may be a misunderstanding or a mistaken flag by an automated process. Has anyone experie
Jun ’25
Reply to "container" app
We are facing also the same issue with games for kids. All new games get rejected forGuideline 4.3 - DesignWe noticed that your app provides the same feature set as other apps that have been submitted to the App Store (either under your own account or across multiple developer accounts) and simply varies in content or language.Apps that simply duplicate content or functionality create clutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps.We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.Creating a container app for kids games seems crazy too. Kids cosume apps more like TV episodes (fast) so we create new app with new content, new topic and release as a sequel. It does not make sense to have one huge app (2-6 Gb) that combines all content inside. I really don't understand Apple vision for this kind of content. The worst part is, they do not
Oct ’17
Reply to App stuck in “In Review” and then “Waiting for Review” — seeking advice
I'm currently experiencing the same issue as you. I’ve already gone through this twice — my app was approved in versions 1.0 and 1.1, but all the newer versions have been consecutively rejected. If you wait the full 7 days, the system will automatically treat your app as spam and reject it without a proper review. This issue can be identified when even your TestFlight beta builds or App Store submissions are delayed for 7 days, only to be rejected with the reason Spam 4.3(A). This has already happened to two of my apps. Now my third app is facing the same problem. I’ve contacted the support team via email and phone, but they’ve been very irresponsible — only giving vague, generic responses. Apple does not seem to value new developers. They clearly prioritize older, established ones. A company that claims to be professional is now proving its worth by moving backwards. My app ID 6744330283 is also affected just like yours. Despite having gained user trust and over $3,000 in purchases so far, my app is
Jun ’25
Reply to Request for update on app review pending since June 2nd
I'm currently experiencing the same issue as you. I’ve already gone through this twice — my app was approved in versions 1.0 and 1.1, but all the newer versions have been consecutively rejected. If you wait the full 7 days, the system will automatically treat your app as spam and reject it without a proper review. This issue can be identified when even your TestFlight beta builds or App Store submissions are delayed for 7 days, only to be rejected with the reason Spam 4.3(A). This has already happened to two of my apps. Now my third app is facing the same problem. I’ve contacted the support team via email and phone, but they’ve been very irresponsible — only giving vague, generic responses. Apple does not seem to value new developers. They clearly prioritize older, established ones. A company that claims to be professional is now proving its worth by moving backwards. My app ID 6744330283 is also affected just like yours. Despite having gained user trust and over $3,000 in purchases so far, my app is
Jun ’25
Reply to 4.3 Design Spam (Suggestion for Apple)
While still struggle to find a solution for 4.3, knowing that some Apple employees might look into these forums, we have some thoughts which I believe holds true to many of the businesses affected by 4.3 to share:1. Many of white label businesses are not only not-spamming the App Store but are serious enough to always keep their apps up-to-date, follow all the Human Interface Guidelines and make sure they always fix bugs2. Many of our businesses are not extremely interested for the App Store presence; We could still live with hosting our links directly to the App Store for our clients to download, we are not particularily interested for search, therefore we don't really care to spam.3. Each of our so-called similar apps may share a common flow (fleet management through a map with route details for brianm@MCLEOD, food ordering for our business etc) but the real service we offer is completely unique for each of our client and their end-customers. Unique products, unique offers, prices, stores,
Oct ’17
Reply to 4.3 guideline nightmare
I am in the same boat. To target the little guys who are honest and create apps for small businesses that have different criterias and looks. We don't even make money off of it or are we targeting a wide audience. I mean if the YMCA in Louisville want their own app, we will create it and it will have similar funtionality as it hooks into our API scheduling system. The YMCA is targeting that area, not trying to make money. We dont use a commercialized template or app generation service. Our apps are unique, not another flashlight app. I mean are there really more then one YMCA of Louisville app?4.2.6 Apps created from a commercialized template or app generation service will be rejected.4.3 SpamDon’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to a category that is already saturated; the App Store has enough
Aug ’17
Reply to 4.3 Design Spam (Suggestion for Apple)
Oh my.... and I thought I was the only one having this problem with AppleI have four AppsPoolAppLive, DartsAppLive, SnookerAppLive and LeagueAppLive, all have different features, logos, text and all are marketed brands.All use a core scoring feature (obviously)All these were on the App Store before this 4.3 policy was introduced or changed.Now Apple wants me to produce one App that has an initial menu to pick one of the sportsCoding this is easy enough, but why would I want to do this?Each App has it's own identity and brand by design. Each is linked to a customer website , for example mktpl.poolapplive.com each has been advertised seperately at cost to myself. I want customers to find my App by simply typing in the brand name as they already do on both Android and iOSI am not spamming. I find this really quite insulting, if it wasn't for developers like myself Apple would be selling their devicesWe also pay for this service (unlike other app stores)I agree spamming should not be allowed, but this is
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Mar ’18
Reply to Check iOS 4 compatibility
Running Xcode 6 or Xcode 7 on OS X 10.10 or 10.11, is there a way to test my app on iOS 4/5/6? Xcode 6 supports building for iOS 4.3 and laterXcode 7 supports building for iOS 6.0 and later Can older simulators work in these newer versions of Xcode? No. If no to both, is there a way to make old versions of Xcode run on 10.10 and 10.11? Will they work? The earliest version of Xcode supported on 10.10 is Xcode 6The earliest version of Xcode supported on 10.11 is Xcode 7 I'm working on a project which has contractual requirements for supporting super old iOS versions. The app also has some users on those versions, so dropping support for them isn't an option at the moment. It is not possible to build an iOS app that supports iOS 4.2 with tools that are capable of building for the App Store.If/when Xcode 7 is required, it will not be possible to build an app that supports iOS 5.x.
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Aug ’15
Reply to An app for each school
You could create a single app for a single school. You might then be able to create a second, almost identical app for a second school but the AppStore might point to 4.3 and require that you generate a general app that can be individualized to any school. But think about it. If your app, say you titled it My Elementary School Info ,was available nationwide, and any school could create their own version, wouldn't that be cool? You could create a lite version that allowed anyone to explore how it would work. If they purchased an IAP then they could secure their school's name/location and become the administrator for entering the information for that school. Imagine 100's of school's doing that across the US. You could create a version in French for schools in St. Marteen or France.Any single user (i.e. parent of student) would only need to individualize the app once. They could select from a dropdown list or use a map - or the administrator of theior school could send them an automated email with a li
Replies
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Views
Activity
Mar ’17
Reply to Is Phonegap/Ionic/Xamarin application will get rejected in iTunes from January 2018 onwards
The ASRGS have recently been updated to say this:4.2.6 Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app’s content. These services should not submit apps on behalf of their clients and should offer tools that let their clients create customized, innovative apps that provide unique customer experiences. Another acceptable option for template providers is to create a single binary to host all client content in an aggregated or “picker” model, for example as a restaurant finder app with separate customized entries or pages for each client restaurant, or as an event app with separate entries for each client event.And for reference:4.3 Spam Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to a category that is alr
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Views
Activity
Dec ’17
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
I would try appealing the app rejection notice. Have you tried that yet? Explain the situation, and let them know that you deleted the other apps. Hopefully they allow that one in.The guidelines are very unclear. 4.3 Design - Spam has to do with not creating similar apps, but they also can delete apps they deem as low quality or a saturated category. It's a very broad spectrum, guideline, and it seems to only judge developers on a case by case basis. There doesn't seem to be any clear, black and white rules regarding the guideline. It's at the discretion of the reviewer's subjective opinion on the app submission.We've encountered both scenarios with our apps, and heard other stories from other developers too.I also believe that this guideline is a very slippery slope for Apple. How many developers that supported Apple by purchasing products will cease doing so? How many customers of legitimate developers, snagged by this new guideline, will drive consumers to other platforms, and in turn, other devic
Replies
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Views
Activity
Nov ’17
Reply to My App Rejected 4.3 Design: Spam
The app guideline you mentioned specifically mentions dating apps so I'd assume the reviewer is applying this blanket guidance. It mentions the app must provide a unique, high-quality experience. I think you need to specifically explain to Apple why your app is different from the other dating apps. Also, I'd make sure the first run experience demonstrates these unique capabilities. If the Apple reviewer had a poor impression on the first run, that may have impacted their decision. 4.3 Spam Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lea
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Views
Activity
Dec ’23
Reply to App Rejection for Astrology App
The same problem `Guideline 4.3 - Design - Spam Your app primarily features astrology, horoscopes, palm reading, fortune telling or zodiac reports. As such, it duplicates the content and functionality of many other similar apps currently available on the App Store. While these app features may be useful, informative or entertaining, we simply have enough of these types of apps on the App Store, and they are considered a form of spam. Next Steps We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.` I spent many days working with Apple, even changing and removing the horoscope, numerology,... functions, leaving only the features related to Tarot cards, but the results remained unchanged, Apple Guys did not care about the content of our application, they simply think that there are too many applications of this type on their store, it's unfair but we can't do anything else, even if our application is bette
Replies
Boosts
Views
Activity
Nov ’23
Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.
I had chats with a few people from the review team.These are considered to be spams according to the guideline 4.3.- No similar app is allowed under your account. When they say similar, it simply means its appearance are alike. Even if targeted users are different, no similar app is allowed. Also they may say they are made using the same frameworks, it's nothing to do with the frameworks we think. It simply means they look similar. Even if the two apps are built upon completely diffrent codes (not built from a template), they are categorised as spams if they have similar user interface.- Releasing a free Lite version and a paid version is no longer accepted. Must use in-app purchase in one app instead of releasing an independent paid app. Otherwise they are rejected as spams.- Releasing upgraded new version as an independent app (like MY APP and MY APP 2) is not allowed. Old version must be removed from the store to release a new app as a different app. Otherwise they are rejected as spams.
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Views
Activity
Feb ’18
Guideline 4.3 - Design. We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.
Hello everyone, First of all I want to mention that I'm new to Apple Developer Forums and this is my first attempt to publish an app in AppStore. I registered as Apple Developer Program as Individual. I made an app for small company. The app works like an online shop where company's customers can place orders for company's goods. So I submitted the app and it was rejected for spam issues. I tried to get some information what I can about it. They suggested me to ask on the forum about the membership. Should I try to use Apple Developer Program as an Organization? Or maybe (I find my app unique because it differs from competitive market apps) should I resubmit my app? Can I do it without making any changes in version? I also tried to appeal from their decision but I they respnsed that the original rejection feedback was valid. Additionally I want to add that this is my first iOS app ever, the only one that was submitted on my account. Thank you all for help!
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3
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0
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1.6k
Activity
Mar ’22
Reply to Review-Spam 4.3
Hello everyone, I’m reaching out to seek advice and support regarding a confusing issue I’m experiencing with my app’s review process. App ID: 6744330283 Here’s the situation: Versions 1.0 and 1.1 of my app were approved and successfully published on the App Store. However, updates 1.2 and 2.0 have both been rejected for Guideline 4.3 – Spam. The rejection happens extremely fast – less than 10 seconds after the app goes “In Review”, it gets rejected. There is no indication that the reviewer even launched the app. This is very frustrating because: The app has real user reviews, In-App Purchases, and active paying users. My app is 100% original – it is not a copy or template-based app. Even worse, the review process for versions 1.2 and 2.0 took over 7 days before even starting, and then they were rejected instantly, again without being opened. I’m happy to cooperate and improve my app further, but I feel like this may be a misunderstanding or a mistaken flag by an automated process. Has anyone experie
Replies
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Views
Activity
Jun ’25
Reply to "container" app
We are facing also the same issue with games for kids. All new games get rejected forGuideline 4.3 - DesignWe noticed that your app provides the same feature set as other apps that have been submitted to the App Store (either under your own account or across multiple developer accounts) and simply varies in content or language.Apps that simply duplicate content or functionality create clutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps.We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.Creating a container app for kids games seems crazy too. Kids cosume apps more like TV episodes (fast) so we create new app with new content, new topic and release as a sequel. It does not make sense to have one huge app (2-6 Gb) that combines all content inside. I really don't understand Apple vision for this kind of content. The worst part is, they do not
Replies
Boosts
Views
Activity
Oct ’17
Reply to App stuck in “In Review” and then “Waiting for Review” — seeking advice
I'm currently experiencing the same issue as you. I’ve already gone through this twice — my app was approved in versions 1.0 and 1.1, but all the newer versions have been consecutively rejected. If you wait the full 7 days, the system will automatically treat your app as spam and reject it without a proper review. This issue can be identified when even your TestFlight beta builds or App Store submissions are delayed for 7 days, only to be rejected with the reason Spam 4.3(A). This has already happened to two of my apps. Now my third app is facing the same problem. I’ve contacted the support team via email and phone, but they’ve been very irresponsible — only giving vague, generic responses. Apple does not seem to value new developers. They clearly prioritize older, established ones. A company that claims to be professional is now proving its worth by moving backwards. My app ID 6744330283 is also affected just like yours. Despite having gained user trust and over $3,000 in purchases so far, my app is
Replies
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Views
Activity
Jun ’25
Reply to Request for update on app review pending since June 2nd
I'm currently experiencing the same issue as you. I’ve already gone through this twice — my app was approved in versions 1.0 and 1.1, but all the newer versions have been consecutively rejected. If you wait the full 7 days, the system will automatically treat your app as spam and reject it without a proper review. This issue can be identified when even your TestFlight beta builds or App Store submissions are delayed for 7 days, only to be rejected with the reason Spam 4.3(A). This has already happened to two of my apps. Now my third app is facing the same problem. I’ve contacted the support team via email and phone, but they’ve been very irresponsible — only giving vague, generic responses. Apple does not seem to value new developers. They clearly prioritize older, established ones. A company that claims to be professional is now proving its worth by moving backwards. My app ID 6744330283 is also affected just like yours. Despite having gained user trust and over $3,000 in purchases so far, my app is
Replies
Boosts
Views
Activity
Jun ’25
Reply to 4.3 Design Spam (Suggestion for Apple)
While still struggle to find a solution for 4.3, knowing that some Apple employees might look into these forums, we have some thoughts which I believe holds true to many of the businesses affected by 4.3 to share:1. Many of white label businesses are not only not-spamming the App Store but are serious enough to always keep their apps up-to-date, follow all the Human Interface Guidelines and make sure they always fix bugs2. Many of our businesses are not extremely interested for the App Store presence; We could still live with hosting our links directly to the App Store for our clients to download, we are not particularily interested for search, therefore we don't really care to spam.3. Each of our so-called similar apps may share a common flow (fleet management through a map with route details for brianm@MCLEOD, food ordering for our business etc) but the real service we offer is completely unique for each of our client and their end-customers. Unique products, unique offers, prices, stores,
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Views
Activity
Oct ’17
Reply to 4.3 guideline nightmare
I am in the same boat. To target the little guys who are honest and create apps for small businesses that have different criterias and looks. We don't even make money off of it or are we targeting a wide audience. I mean if the YMCA in Louisville want their own app, we will create it and it will have similar funtionality as it hooks into our API scheduling system. The YMCA is targeting that area, not trying to make money. We dont use a commercialized template or app generation service. Our apps are unique, not another flashlight app. I mean are there really more then one YMCA of Louisville app?4.2.6 Apps created from a commercialized template or app generation service will be rejected.4.3 SpamDon’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to a category that is already saturated; the App Store has enough
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Aug ’17