Switching from Unlisted App Distribution to Public App Store Release

We are planning to distribute our app outside of TestFlight because our testing period exceeds the 90-day limit. Since we have an Apple Developer account, we are considering using Unlisted App Distribution for long-term testing.

I have a few questions regarding this approach:

  1. After completing testing via Unlisted Distribution, is it possible to switch the same app to a public App Store release, or would we need to create and submit a separate app for public distribution?
  2. If a separate app is required, are there any restrictions from Apple on releasing essentially the same app under a different bundle identifier through another distribution channel? (Additionally, once testing is finalised, we plan to discontinue the Unlisted App version.)
  3. Are there any potential complications or limitations we should anticipate (e.g., app review concerns, versioning, or policy compliance) related to this matter?

Any guidance or best practices in this matter would be greatly appreciated.

Thanks for your post, I would recommend to email that team if there is no answers you are seeaking on their documentation found at: https://developer.apple.com/support/unlisted-app-distribution/

and

https://developer.apple.com/help/app-store-connect/manage-your-apps-availability/set-distribution-methods

I would recommend you to contact the developer account support at https://developer.apple.com/contact to answer your questions about unlisted distribution.

Albert
  Worldwide Developer Relations.

Switching from Unlisted App Distribution to Public App Store Release
 
 
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