App Store Connect Help
Set distribution methods
There are two options for setting your app’s distribution methods in App Store Connect:
Public: Your app will be publicly available on the App Store in the countries or regions you selected and available to anyone for volume purchase through Apple Business Manager or Apple School Manager. You can request to change your publicly available app to an unlisted app to make your app discoverable on the App Store only with a direct link. Learn about unlisted app distribution.
Private: Your app will be available only on Apple Business Manager or Apple School Manager to specific businesses and organizations that you specify in App Store Connect.
Note: Once your app is approved, the distribution method can't be changed. The only exception to this is to change your publicly available app to an unlisted app. To switch from private to public, or vice versa, you’ll need to create a new app record and resubmit your binary.
I currently have an app that is available privately in Apple Business Manager and I’d like to make it available publicly on the App Store, can I change my app’s distribution method?
No. To change your app’s distribution method from public to private, or vice versa, please create a new app and submit it for review.
Where can users download my app in volume?
Downloading apps in volume requires either an Apple School Manager or Apple Business Manager account. Apple Business Manager and Apple School Manager are available in many countries and regions.