Creating Videos for App Previews

App previews are short videos that demonstrate the features, functionality, and user interface of your app or game on your App Store product page. You can easily use a Mac to capture screen recordings of your apps on iPhone, iPad, Mac, or Apple TV.

Recording a video

You can use a Mac with QuickTime Player to record a video of your iOS app on an iOS device or tvOS app on Apple TV.

iOS or iPadOS apps

  1. Connect your device to your Mac with a Lightning Cable
  2. Open QuickTime Player
  3. Choose File > New Movie Recording
  4. Click on the Down Arrow next to the Record button
  5. Select your device under Camera and Microphone
  6. Record

macOS apps

  1. Launch your app
  2. Open QuickTime Player
  3. Choose File > New Screen Recording
  4. Click the Down Arrow next to the Record button
  5. Select Internal Microphone
  6. Record

tvOS apps

  1. Connect your Apple TV to your Mac with a USB-C to USB Cable
  2. Open QuickTime Player
  3. Choose File > New Movie Recording
  4. Click the Down Arrow next to the Record button
  5. Select Apple TV under Camera and Microphone
  6. Record

visionOS apps

To capture high-quality screenshots and app previews, use the Developer Capture feature in Reality Composer Pro.

Capturing screenshots and video from Apple Vision Pro for 2D viewing

Editing your video

To edit captured footage, you can use QuickTime or iMovie, which is included with every Mac. You can also use Final Cut Pro X, which is available on the Mac App Store and includes more advanced tools for editing video, audio, and motion graphics. Each preview should be between 15 and 30 seconds long and will appear in all countries and regions where your app is available. For best practices on creating app previews, including recommended use of graphics, text, and audio, see Creating a Great App Preview.

Format requirements

Each app preview is device-specific and requires iPhone, iPad, iPod touch, or Apple TV to view and submit. You can submit a landscape and portrait version of your video for iPhone or iPad. Your video must be in landscape orientation for Apple TV.

Learn more

Learn best practices on creating app previews and step-by-step instructions on submitting app previews in App Store Connect.