Creating Videos for App Previews

App previews are short videos that demonstrate the features, functionality, and user interface of your app or game on your App Store product page. You can easily use a Mac to capture screen recordings of your apps on an iOS device or Apple TV.

Recording a Video

You can use a Mac running OS X Yosemite or later with QuickTime Player (Version 10) to record a movie of your iOS app on an iOS device or tvOS app on Apple TV.

iOS Apps

  1. Connect your iOS device to your Mac with a Lightning cable
  2. Open QuickTime Player
  3. Choose File > New Movie Recording
  4. Click on the down arrow next to the Record button
  5. Select your device under Camera and Microphone
  6. Record

tvOS Apps

  1. Connect your Apple TV to your Mac with a USB-C to USB cable
  2. Open QuickTime Player
  3. Choose File > New Movie Recording
  4. Click on the down arrow next to the Record button
  5. Select Apple TV under Camera and Microphone
  6. Record

Editing Your Video

To edit captured footage, you can use QuickTime or iMovie, which is included with every Mac. You can also use Final Cut Pro X, which is available on the Mac App Store and includes more advanced tools for editing video, audio, and motion graphics. Each preview should be between 15 and 30 seconds long and will appear in all countries and regions where your app is available. Please note that you may only submit a single set of app previews in one language localization. For best practices on creating app previews, including recommended use of graphics, text, and audio, see Creating a Great App Preview.

Format Requirements

Each app preview is device-specific and requires iPhone, iPad, iPod touch, or Apple TV to view and submit. For iOS devices, you can submit a landscape and portrait version of your video. For Apple TV, your video must be in landscape orientation. Your final movie submitted to iTunes Connect must be in M4V, MP4, or MOV file format, less than 500 MB, and saved at the following resolutions. For detailed technical specifications and step-by-step instructions on how to submit app previews, read the iTunes Connect Developer Guide.

Apple TV
1920 x 1080 (Landscape)

iPhone 5, iPhone 5c, iPhone 5s, and iPhone SE
1920 x 1080 or 1136 x 640 (Landscape)
1080 x 1920 or 640 x 1136 (Portrait)

iPhone 6, iPhone 6s, and iPhone 7
1334 x 750 (Landscape)
750 x 1334 (Portrait)

iPhone 6 Plus, iPhone 6s Plus, and iPhone 7 Plus
1920 x 1080 (Landscape)
1080 x 1920 (Portrait)

iPad and iPad Pro
1600 x 1200 or 1200 x 900 (Landscape)
1200 x 1600 or 900 x 1200 (Portrait)

Learn More

Get best practices on creating app previews and step-by-step instructions on submitting app previews in iTunes Connect.

Developer Forums

Post questions and share thoughts with fellow developers and Apple engineers.

Discuss with other developers

Bug Reporter

Submit bug reports and request enhancements to APIs and developer tools.

Report Bugs

Contact Us

Get personalized help with enrollment, membership, tools, and more.

Contact Apple Developer Support