App Bundles

App bundles make it easy for App Store users to buy up to 10 of your iOS apps in a single purchase at a reduced price. Learn how to set up app bundles and effectively market them on your App Store product page.

Preparing for App Bundles

Overview

All members of the iOS Developer Program with paid apps available on the App Store can create app bundles, which are groups of up to 10 apps sold together at a reduced price. App bundles can be purchased with a single tap and the individual apps will appear on the customer's device.

Setup and Availability

Creating an app bundle is easy with iTunes Connect. Simply name your app bundle, choose the apps you wish to include, write a description, and set a price. An app bundle is available in all countries where every individual app in the bundle is available.

  • App bundles must offer a discount compared to the separate purchase price of the individual bundled apps.
  • You can have up to 10 app bundles available at any given time.
  • An individual app may be included in up to three app bundles at any given time.
  • Apps contained in a bundle must also be available for individual sale.
  • If an app contained in a bundle is removed from sale in a particular market, the app bundle will also be removed from sale in that market.
  • For Kids app bundles, if all apps within the bundle belong to the same age band, the bundle will display that age band. If the apps have varying age bands, the bundle will not be assigned an age band.
  • App bundles are assigned the highest age rating of its component apps.
  • App bundles also support Complete My Bundle. Complete My Bundle credits customers for any apps they’ve already purchased within a bundle, so that they only pay the balance for the remaining apps.

For detailed step-by-step instructions on how to configure app bundles, read the iTunes Connect Developer Guide.

Marketing Your App Bundles

Name

Your bundle name plays a critical role in how users discover your app bundle on the App Store. Choose a name that accurately reflects the contents of the bundle (e.g., Music Maker Bundle or Winter Sports Pack). Avoid using the terms “Editor’s Choice”, “Essentials”, or “Collection”.

Pay particular attention to how the name appears across the App Store for iPad, iPhone, and iPod touch. Longer names may be truncated, which means users will not see all the characters. We recommend keeping your bundle name to around 23 characters for the best presentation on every device.

Screenshots

The first screenshot from each bundled app is displayed on the app bundle product page. Ideally, each screenshot clearly conveys the essence of the app.

Bundle Description

The description of your app bundle should be concise and engaging. The first few sentences are the most important — this is what a user sees without having to tap “… more.” The ideal description is a brief, attention-grabbing paragraph followed by a short bullet list of key features.

Focus on the aspects of your app bundle that will motivate users to download it (e.g., the quality of the apps included, why they make sense as a bundle, the discount you’re offering).

Icon

The default bundle icon is made up of the first four apps included in the app bundle. Consider placing your most popular apps first to highlight those most likely to spark a user’s interest. Ensure each app icon in the bundle is unique and focused on a single compelling image.

Custom Icon (Optional)

You also have the option of creating a custom icon to replace the default icon. Your custom bundle icon should represent your brand and the theme of the collection. Ensure your design is visually distinctive from any icon within the bundle so that users do not confuse the two.

Custom bundle icons have the same dimension requirements as app icons. We add a transparent overlay to your icon creative to let users know that the icon represents a bundle. We recommend to avoid putting key elements of the icon on the lower right corner, as the overlay covers this area.

Keywords

iTunes Connect compiles the keywords you enter for each of the bundled apps and uses them in your app bundle metadata.