Your bundle name plays a critical role in how users discover your app bundle on the App Store. Choose a name that accurately reflects the contents of the bundle (e.g., Music Maker Bundle or Winter Sports Pack). Avoid using the terms “Editor’s Choice”, “Essentials”, or “Collection”.
Pay particular attention to how the name appears across the App Store for iPad, iPhone, and iPod touch. Longer names may be truncated, which means users will not see all the characters. We recommend keeping your bundle name to around 23 characters for the best presentation on every device.
The first screenshot from each bundled app is displayed on the app bundle product page. Ideally, each screenshot clearly conveys the essence of the app.
The description of your app bundle should be concise and engaging. The first few sentences are the most important — this is what a user sees without having to tap “… more.” The ideal description is a brief, attention-grabbing paragraph followed by a short bullet list of key features.
Focus on the aspects of your app bundle that will motivate users to download it (e.g., the quality of the apps included, why they make sense as a bundle, the discount you’re offering).