Guidelines Get details on design, app review, and marketing criteria, with best practices, case studies, and more. App Review Guidelines Make sure your app aligns with the technical, content, and design criteria that we use to review all apps, and learn about common issues that cause apps to get rejected. Learn more App Store Marketing Resources and Identity Guidelines Properly integrate App Store badges, photography and video, Apple product images, and more in your marketing communications. Learn more App Store Promo Artwork Guidelines If your app is being considered for featuring on the App Store, use these guidelines to prepare your promotional artwork so we can successfully showcase your app. Learn more Human Interface Guidelines Follow in-depth guidance and take advantage of UI resources for designing great apps that integrate seamlessly with Apple platforms. Learn more Apple Wallet Guidelines Integrate the Apple Wallet and Add to Apple Wallet buttons in your apps, web pages, and emails, or use the badge on printed materials. Learn more Apple Pay Marketing Guidelines Let your customers know that they can use Apple Pay, the fastest and most secure way to pay in apps and on the web. Learn more