Ratings, Reviews, and Responses

Customers provide ratings and reviews on the App Store to give feedback on their experience with an app, request improvements from developers, and help others decide which apps they’d like to try. You can ask for feedback and respond to reviews on the App Store.

Overview

Users can rate your app on a scale of 1 to 5 stars. For iOS and macOS apps, users can also choose to add a written review. You can view, sort, and respond to reviews in iTunes Connect.

Your app has one summary rating that displays on your product page, specific to each territory on the App Store. You can reset your app’s summary rating when you release a new version of your app. Consider using this feature sparingly. While it can ensure that your summary rating reflects the most current version of your app — useful if you just released a major update that addresses users’ previous concerns — having few ratings may discourage potential users from downloading your app. Keep in mind that when you reset your summary rating, it will not apply to customer reviews, which will continue to display on the App Store.

Asking for Ratings and Reviews

You can ask users to rate and review your app at appropriate times throughout the user experience. Make the request when users are most likely to feel satisfaction with your app, such as when they've completed an action, level, or task.

Give users an easy way to provide feedback on the App Store without leaving your app using the SKStoreReviewController API. You can prompt for ratings up to three times in a 365-day period. Users will submit a rating through the standardized prompt, and can authenticate with Touch ID to write and submit a review.

Learn best practices for asking for ratings and reviews, and get technical details on how to implement the SKStoreReviewController API.

Responding to Reviews on the App Store

Address feedback directly on the App Store by responding to reviews. You can respond to all reviews of your app, no matter when they were written. When you reply to a review, the reviewer will be notified of your response and will have the option to update their review. You can edit your response at any time and only one response per review will display on your App Store product page.

Get details on how responses work and learn how to craft a great response.

Crafting Your Response

Positive ratings and reviews can encourage new users to download your app. Respond to feedback to increase engagement and help improve your app's rating.
See Responding to Reviews on the App Store