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4.3

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4.3 Design Spam - Roadblock
Hi, I am stuck at Design Spam, I have done numerous revisions but still i am getting We still noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. from app review team. The app which I am trying to submit is a simple social media app, and its been almost a month it could not pass the review. I have updated meta data, updated assets but still app is getting rejected. Has anyone faced similar case, if yes then how did they solved it? Any help would be appreciated. Thanks
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359
Nov ’24
Extremely Original AI/ML Game Rejected due to 4.3 Spam. Tips on appealing?
I have submitted my game app for review (first release) but it was rejected due to Regarding guideline 4.3, we continue to noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences.. I've made attempts to explain to the reviewer on the originality but no success. Some unique features of the app: Arcade style platform with multiple mini-games All games have unique mechanics, and they are supported by AI/ML algorithms to alter the difficulty based on the user's prior performances Various modes to compete with other users for rewards There are more but I prefer not to go too much into detail publicly as I strongly believe that it's an original game app, and don't want to disclose the full design; Happy to be proven otherwise. Essentially, I didn't find any games in the app store with AI/ML to alter the settings per play with competitive aspect involved. This was explained to an app reviewer during a 1:1 consulta
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430
Jan ’25
Reply to Repeated Guideline 4.3 Rejection for Update – Requesting Insight From Fellow Developers And App Review Team
This is amazing how they just comment the same generic response even in the forum. i am facing the exact same issue I submitted my app last week and got rejected due to 4.3. After explaining the features and uniqueness of the app, they worte Me a reply that the issue has resolved. then they rejected due to 2.3.6 , fixed that and again today they returned to say again that the app is being rejected due to 4.3. Even when I attach screenshots of their message saying it has resolved just 48 hours ago, they are still holding their ground and keep on re me. they are not even saying what in the app is breaching the 4.3 guideline. this is an absolutely disgraceful
Nov ’25
Guideline 4.3 - Design - Abuse against developers?
Hello,We have problems regarding:Guideline 4.3 - DesignWe noticed that your app provides the same feature set as many of the other apps you've submitted to the App Store; it simply varies in content or language, which is considered a form of spam.Additionally, apps that use the same - or very similar - icons make it difficult for users to find apps and are considered a form of spam.The case is that we work with radio apps and all will be similar but each radio want your own app and not stay inside some shared app with others stations. Even if we change app layout, use diferent contents and graphs, the app is rejected.I believe that exist diferences between some cases, and forbiden a developer to make others apps of the same type is abusive. Apple force developer to make an app that the developer client do not need or request. That's a very strange action from apple and really I would like that someone from apple explain why reject apps of the same type from one developer could be good to someone. In
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4.3k
Sep ’17
Reply to My App Rejected 4.3 Design: Spam
Also facing the same issue, App got a 4.3spam, it's an update to an existing live App. I hope we as Indi developers can have better support and concrete solution regarding this dreaded 4.3 app killer. I have read in some threads that even a container app gets rejected. hours/days/months/dollar spent all down the drain with this 4.3.
Jul ’24
13 Years Old App Gets Guideline 4.3(a) - Design - Spam Rejection
Our application was first published on December 16, 2012, at 11:42 PM, and has been available on the market for 13 years. Over the years, we have implemented hundreds of updates to enhance and refine the app. Our recent updates are rejected for the reason Guideline 4.3(a) - Design - Spam warning. How can it be for a 13 years old app. Please advice me what to do. Thanks in advance
Topic: Design SubTopic: General
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853
Feb ’25
Rejection of VPN App for Guideline 4.3(a) - Design - Spam
Hello everyone, We are currently facing a frustrating situation: we are trying to publish an app that enables VPN connection with our platform, which is offered exclusively to our clients. However, our app is being repeatedly rejected under Guideline 4.3(a) - Design - Spam. To clarify, this VPN app is strictly for enterprise use and only operates in specifically provisioned environments. It is not a generic VPN client and cannot function outside of its intended context. Authorship: The entire codebase is original and exclusive. The only third-party dependencies are: WireGuardKit: used for establishing the VPN tunnel (WireGuard protocol). ZIPFoundation: used for compression and decompression of packages. Uniqueness: No other VPN app on the market works with our solution. The only thing in common with some is the use of the WireGuard protocol. Our app includes an agent that reports device information to our platform for security policy evaluation and access control. It uses entirely proprietary authent
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Sep ’25
4.3 guideline; Is there a way out?
Is there a way out of this madness? If there are businesses that are impossible to consolidate their apps (i.e. when your business model is food ordering and your direct competitors are marketplaces so you cannot become a marketplace -it is stupid to have an online ordering marketplace with 100 clients throughout the world, we go for quality not quantity since we offer a premium product-), is Apple directly saying to us that we have to shut down? Is there an official and serious response from Apple as to what their Review Team has to see in order to accept apps? Should we rewrite 100.000 lines of code for each client so they are happy? Should we design separately 200 different online ordering apps so they are happy? What makes an app different enough for them? How can a development business make sure that if they have 20 clients for a specific kind of app and are under contract that they will not get drawn to the courthouse for not delivering to their clients?Is there really a way out of this madness?
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1.1k
Sep ’17
Guideline 4.3(a) - Design - Spam
We have submitted an app which is published in production, however we are planning to move to use flutter and standardise the development and created the same design but name it to version 2 with new features, we are planning to migrate everything to this app but always get this issue and our appeal seems unable to reach Apple review some how. What should we do in this case?
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195
Feb ’25
Tagged for 4.3 Design / Spam
Well it finally happened to me. I have been waiting for it. I got for rejected for spam, on a new Sudoku App. I have a Calcudoku App. A Nurikabe App. A Kakurasu App. All with the exact same interface.And I uploaded a Sudoku App, and got tagged for similar design Spam.There is ZERO way to combine the apps, unless I want to spend a few years.I can understand how the reviewer rejected it.But the 'spam design' is actually a GOOD thing. Having a similar design for completely different puzzle games add a familarity to the user. SO he / she only has to learn a new game and not a new interface.Obviously these reviewers are not programmers, and they just follow a checklist. Ironically, this is one of my best coded apps. I computer generated Sudoku Puzzles, not an easy thing to do. (They have TED talks on it)There is nothing I can do but appeal. There is no way to fix this. It is really quite depressing. I hope some of these these App reviewers are programmers, and my appeal is accepted.
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5.3k
Feb ’19