“4.3”

I’m looking for advice and clarification regarding an issue I’ve encountered during the review process. My app was recently rejected under Guideline 4.3(a) for allegedly duplicating content or functionality of other apps. The feedback stated that my app appears to be identical to apps already on the App Store, but I’m confident this is a misunderstanding. The app is entirely unique, both in its functionality and its independently developed codebase. This rejection is puzzling, as I’ve thoroughly reviewed the guidelines and ensured that my app adheres to them. Has anyone else encountered similar issues? How did you address them? To the Apple team: Could you provide additional context or examples of the similarities identified? I’d be happy to address any concerns or make adjustments if necessary to align with the App Store standards. Submission ID: a6e96157-a543-45c6-b05d-8c50766ea4bf I’m grateful for any insights or advice from the community and the Apple team. Thanks in advance for your help! Best r

Hello everyone, I am hoping to get some advice or hear from anyone who has successfully navigated a similar situation with App Review. We are currently stuck in a review cycle regarding Guideline 4.3(a) - Design - Spam, and the goalposts seem to be shifting. The Context: Our company recently acquired a B2B application (a utility app used by regional cable operators in India for payment collection). The app was originally built by an independent developer whose Apple Developer account was subsequently terminated. We legally acquired the complete intellectual property, source code, and distribution rights. The Review Timeline: Submission 1: Flagged under 4.3(a). App Review stated the app was associated with a terminated account. We replied via the Resolution Center, attaching the fully executed IP Assignment Agreement and proving we are a distinct, compliant corporate entity. We also updated the Bundle ID and backend infrastructure. Submission 2 (Current): Apple reviewed the IP documentation b

After months of hard work developing an app with unique mechanics and a distinct user experience, we recently faced a rejection under Guideline 4.3(b) (Spam/Saturated Category). The feedback we received stated that there are already enough of these apps on the App Store. While we completely understand Apple's need to filter out low-quality clones, it feels like this guideline sometimes overlooks genuine originality. The most frustrating part for independent developers is that the category you fall into seems to matter more than the actual value your app provides. Whether the app is positioned in lifestyle, entertainment, or productivity, a rigid category quota can prevent reviewers from truly seeing the unique features we built. This creates a significant hurdle for new entrants and makes it incredibly difficult for fresh ideas to break into established categories. It feels less about the quality of the application and more about timing—as if early arrivers have a permanent advantage over newcomers,

Our Application [7 Dawns: Echoes] was recently rejected by the App Store for Guideline 4.3 Apple ID:6753892922 Bundle ID:com.ark.jylhgl.ios Change of Operating Entity Our company, has obtained exclusive global operating rights (excluding Mainland China, Hong Kong, Macau, Taiwan, and certain regions of South Korea) from the copyright owner. The previous distributor’s version, Eternal Sword M (App ID 1369681345, Bundle ID com.emagroups.ea2), has been fully removed from the App Store. Our cooperation with them officially ended on December 29, 2023. New Version Updates This submission is not a duplicate, but a newly operated and updated version. We introduced new gameplay systems (7-day seasonal competitive mode, team-based PvP, dispatch and multi-pet strategy systems), optimized monetization and in-game economy, and improved performance and UI (including redesigned app icon and key interfaces). Evidence Submitted We have provided the Operating Authorization Letter and Software Copyright Certificate via

App ID: 6767989183 was rejected for Guideline 4.3(a) Spam. I resubmitted, filed an appeal, and booked a call with App Review – got zero confirmation on any of it. Has anyone managed to escalate past this point and actually reach someone? What worked for you?

My app keep getting rejected after changing complete UI. It's an finance tool app. any advice Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality. Resources Some factors that contribute to a spam rejection may include: Submitting an app with the same source code or assets as other apps already submitted to the App Store Creating and submitting multiple similar apps using a repackaged app template Purchasing an app template with problematic code from a third party Submitting several similar apps across multiple accounts

My app Siply keeps getting flagged for Guideline 4.3(a) – Spam, saying it’s “similar in binary, metadata, or concept” to other apps on the App Store. I’ve already had a call with App Review and made a ton of changes since then, obviously they won't tell me what app they think it's emulating, which doesn't really help me as a dev. I've redone both design and function, but it’s still getting rejected for the same thing. Just for context, Siply isn’t a template or copy app. It’s built from scratch with a Create ML model for container volume estimation, a custom Figma UI, and a Firebase backend for login and data. The whole interface and flow are fully custom-built. I’m just trying to figure out what part of it is being seen as “too similar” so I can fix it the right way. Could this be triggered by me having other apps under the same developer account or Firebase project? Any insight would help, I’m kinda stuck on this one.

Hello, My company is developing an interactive story game (or a visual novel with multiple ongoing and updated stories). We've added a few unique features to add value to our proposal, but we have been rejected due to Design 4.3 (0) Spam two times now. When trying to get more information from the message from the App Review team, we're only getting what we believe are automated responses Here's the message to our first submission: Guideline 4.3(a) - Design - Spam We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences. Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps. Next Steps Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality After the first rejection, we looked into the game and make substantial changes t

Regarding 4.1, I deleted the ranking and text of the title according to your instructions and submitted it. It turned into 4.3(a) spam. How should I deal with it? Why did it become 4.3? The following is the information given by the 2nd review team Hello, Thank you for your resubmission. Upon further review, we identified additional issues that need your attention. See below for more information. If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know. Review Environment Submission ID: fd44c6b9-ff2d-4ee5-bf5c-c1ede1a5b6b4 Review date: June 10, 2024 Version reviewed: 1.0.0 Guideline 4.1 - Design - Copycats The app or its metadata appears to contain potentially misleading references to third-party content. Specifically, the app includes content that resembles one or multiple third-party sports teams and/or leagues without the necessary authorization. Next Steps If you have the necessary rights to distribute an app with this third-party content,

Hello everyone, We’re facing an ongoing issue with our app being rejected under the 4.3(a) Spam guideline, and we’re hoping the community can offer some advice on how to resolve it. Our app is a free sports application that provides real-time score updates. It also features commentary from several top contributors and journalists. We offer exclusive features that are completely original—we don’t replicate or borrow any designs or functionalities from other apps on the App Store. Additionally, the app includes games that we have personally researched, designed, and developed from scratch without using any third-party libraries. We were flagged under 4.3(a) Spam after a very minor update, which primarily focused on fixing some interface-related bugs. Despite these minimal changes, our app was rejected under the Spam guideline. To address this, we have sent detailed information to Apple Review, including our development roadmap, screenshots of design versions, and even git logs to demonstrate t