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“4.3”

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Reply to No response after 4.3(a) rejection, unlisted distribution already approved

We are facing the same issue. Apple has rejected our app for 4.3(a), and we've written back to them on August 27th and have heard nothing from them since. We resubmitted a build on Sept 14, and got the exact same rejection on Sept 15 with an added warning that they can remove my developer account if I keep submitting the app. Wrote about our case here. At a loss as to what we're supposed to do here. Tremendously disappointed with Apple's handling of this so far.

App Store Distribution & Marketing App Review

Reply to 4.3 Design Guidelines - Apple please reconsider how this is enforced.

Masatoshi,You said in one of your ealier posts thatI also removed ALL OF MY LAW APPS from sale, including the previous version app.I got 4.3 rejection AGAIN this morning.Yet, you were somehow able to get through the review process and get approved later. What exactly did you do differently next time around? Did you remove ALL your apps from sale and then went through the approval again?I got the following rejectionDesign 4.3Thank you for your resubmission. However upon further review we continue to find that your photo taking apps are very similar. We understand that these apps are not exactly the same. However, apps that provide the same or similar feature set is not appropriate for the App Store.I removed all of my photography apps except for one. Submitted that for review and I still got the same Design 4.3 rejection. So that did you do different in your case? Whatelse did you end up removing? I have no idea whatelse they want me to do? I have no photography app left after removing all. I

App Store Distribution & Marketing App Review

Nov ’17

Reply to Guideline 4.3(b) applied to updates of an app that is already approved and live

does Guideline 4.3(b) prevent an app that is already approved and live from shipping updates? Each new submission is evaluated independently of all previous submissions of the same app, and all previous submissions of all other apps from all other developers. Any guidance from App Review, or from developers who have faced 4.3(b) on an update rather than a first submission, would be very welcome. By guidance, I assume you mean suggestions for getting the app approved. Sorry, but I don't have any such suggestions. I can tell you that developers obsess far too much over the guidelines. The fact that so many developers have memorized the individual paragraph numbers is amazing, but sad. They're just guidelines. It isn't any kind of law, regulation, or policy. Apple can, and will, reject your app without citing any guideline at all. This is a power relationship problem. Apple has all the power, developers have none. Getting rejected is a signal that you need to do things differently. Trying to be

App Store Distribution & Marketing App Review

Reply to can't open i-Ad program tool

I don't believe the tool is supported on windows...From the iAPT download page:Software and Hardware RequirementsOS X 10.10.4 Yosemite or lateriBooks Author support requires iBooks Author 2.0 or later, iBooks (iOS) 4.3, and iBooks (OS X) 1.1.1 or laterPreview in iOS Simulator requires iOS 9.0 SDK or later. iOS 9 SDK is included with Xcode.Preview on an iOS device requires iOS 9.0 or later.

App & System Services General

Dec ’15

Reply to 4.3 guideline nightmare

Your issue is the exact scenario that actually makes sense. Are you going to create 100 animal hunting games? You should have one app and they choose the animal game within in, you are bloating the store.However, in our case, we actually have distinct customers, that want their own app. They do not want to share between competitors and other organizations. This should not be combined into one app, this 4.3 does not make sense for us and is cause by apps like yours which cause bloat in the app store.

App Store Distribution & Marketing App Review

Aug ’17

Reply to Guideline 4.3(a) - Design - Spam

Guideline 4.3 is pretty explicit: Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. That seem to be precisely your case. Another thought: I don't know if it is the cause, but there is a Babbel app to train for foreign languages. The name of your app appears pretty close to it.

App Store Distribution & Marketing App Review

Jul ’25

Stuck on 4.3(a) since July, small team, we changed almost everything and still rejected... we're lost 😞

Hi everyone, Honestly im not sure what else to do anymore, so im posting here hoping someone can help 😞 We are a small team, just few of us, working on our first iOS app. It's a VPN app for Chinese people living overseas who need a stable connection back to services in mainland China. We put everything we have into this. Our Android version is already live and makes a little money, but not even close to enough to keep the team going. Without iOS, we really don't know how long we can keep going. We first submitted on July 17. Since then we got rejected under 4.3(a) again and again, always the same message: the app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers. We took it very serious. We had a call with App Review on August 20, and we really hoped that would clear things up. But on the call we just heard the same three words again: binary, metadata, concept. I literally dream about these three words now. Binary: our first version used 【Xray-c

App Store Distribution & Marketing App Review

Reply to Having Multiple Similar Apps

Guideline 4.3 - DesignWe noticed that your app provides the same feature set as other apps you've submitted to the App Store; it simply varies in content or language.Next StepsTo resolve this issue, please combine apps with similar feature sets into a single container app. You may want to consider using the in-app purchase API to deliver the different content to your users.Best regards,App Store Reviewhi my apps rejected this issue are you help me

App Store Distribution & Marketing App Review

May ’17

Reply to About guideline 4.3 Design - spam

Because 4.3 is as you note about spam*, not branding per se, first things first**...Did you appeal?If so, what did you say?How many times?How many rejections?What did each rejection say?Were you told to make changes to meta data and not re-submit another build?Were you told to resubmit?And, since this might be about you/your account, and not simply this app, this time.How many apps of this general type have you put in the store so far that are yours for your product?How many apps of this general type have you put in the store so far that are for clients w/their own accounts and their own products?** Note these are simply questions to learn more details about what’s transpired to this point, not suggestions on what you should do next.* • 4.3 Spam Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to

App Store Distribution & Marketing App Review

Aug ’19

Reply to Resubmission stuck "Waiting for Review" 96+ hours - prior TestFlight approval on same 4.3(b) grounds - App ID 6759586097

Hi, following up on this thread with a new development that I hope the App Review team can assist with. Since this post, significant progress was made. The App Review Board reviewed my 4.3(b) appeal and determined the original rejection was not valid - YADA is no longer considered in violation of Guideline 4.3. That was a meaningful outcome and I am grateful for it. However, a separate Guideline 1.2 issue was identified during the Board review. I implemented all required precautions immediately - block, report, and EULA - submitted a screen recording demonstrating all three per Ingrid's instructions, and resubmitted build 85 the same day on May 27, 2026. Build 85 has now been in Waiting for Review for 7 days. I have filed an expedited review request, both confirmed. I have an active support case (102905235397). I replied to the App Review Board thread directly. I have done everything asked of me immediately and thoroughly. I am one review decision away from approval on an app I have spent al

App Store Distribution & Marketing App Review

Jun ’26

Experience feedback after an App Store rejection (Guideline 4.3 – Design: Spam)

Hi everyone, my name is Donovan, I am sharing here the official response I received from Apple following my appeal with App Review Board (image attached). For context, I am an independent developer and a student, working alone. This application was originally created as a student project, with a very simple goal: to improve my skills in mobile application development and to understand the entire creation cycle, from the initial idea to a genuinely usable application. What was meant to be an exercise gradually became a real product. Over time, many people tested the project, used it, provided positive feedback, and encouraged me to take it all the way. That is why I decided to continue it, structure it properly, and finalize it with the level of seriousness expected from a public-facing application. Today, the application is a dating and social connection app, entirely free, with no blocking paid features, funded only by light and optional advertising. It follows the rules, works correctly, and offers features

404

Dec ’25

Giving Me Guideline 4.3(a) - Design - Spam Error Even though my app is unique

My app is completely unique and i dont know why apple is giving me spam error. There is no similar app to mine and i am 100% sure of it. I brainstormed this idea myself for over a week to create such a game. And every code i have done is my own and i have not used any templates. Please help guys i am very confused why my app is getting spam rejection.

App Store Distribution & Marketing App Review Games App Review

Dec ’24

Reply to First submission stuck in "Waiting for Review" for 6+ days, expedite and support requests unanswered

Update, August 15. This has gone from a queue problem to something else, and I would like this on the record. THE RECORD July 31 - Version 1.0 submitted. August 4 - Expedited review requested. No response, then or since. August 5 - Developer Support case 20000128844197 opened. One status reply on August 12, twelve days later. August 5 - Rejection 1, guideline 2.3.7: a price appeared in a screenshot. Fixed the same day. submission reviewed on August 5. August 12 - Rejection 3, guideline 4.1(c) again, this time the name only. The brand was removed from the title entirely. August 14 - Rejection 4, guideline 2.1: a seven-point questionnaire about the app, with no issue identified in the app itself. Answered the same day, with a demo video recorded on a physical iPhone against real hardware. August 14 - Rejection 5, guideline 4.3(a), fifteen minutes after that reply. Sixteen days, five rejections, five different guidelines. Not one of them was raised in the round before it, although in every case the mate

App Store Distribution & Marketing App Review

Aug ’26

Reply to App rejected under 4.3

Once again I get rejected. I removed all references to dating. They just come back and hit me with a 4.3 rating and give me no guidance on what I need to do. I am filing a second appeal, but I haven't received a response from anyone. Here's my new appeal message: My app is not a dating app. It’s a real-world social discovery tool designed to help people meet others while they are out in public spaces. Users can create events, connect with others nearby, and explore Hot Zones, which show where activity is happening in a specific area. I have removed all references to dating to make that distinction clear. I continue to receive Guideline 4.3 rejections, but I have not been given any specific feedback or direction on what changes are required. Without actionable guidance, it is impossible to understand what the review team believes is duplicative or how I can bring the app into compliance. I respectfully request that someone contact me or provide more detailed clarification. I have invested sig

App Store Distribution & Marketing App Review

Nov ’25

White-label healthcare apps for multiple independent clinics per-client apps vs aggregated model (4.2.6, 4.3(a), 5.1.1(ix))

I'm an iOS developer in India, not yet enrolled, and I want to confirm my distribution architecture before I incorporate and pick an account type. What I'm building: patient-facing appointment and clinic-management apps for independent single-doctor clinics. One shared codebase; branding, clinic details, and backend configuration differ per clinic. The clinics will not enrol in their own Apple Developer Program accounts. I would register a company and enrol as an Organization, that company provides the software platform, while the medical services are provided by the individual clinics. Under 4.2.6 and 4.3(a), is a separately branded app per clinic viable from a single Organization account? My reading is no, and that the aggregated or picker model, one app where patients select their clinic, is the intended path. Is that correct? Under 5.1.1(ix), for that aggregated app, is my company an acceptable seller given that the medical services themselves are delivered by the clinics? Or does Apple expect ea

App Store Distribution & Marketing App Review App Review App Store App Submission

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Sep ’26

Reply to No response after 4.3(a) rejection, unlisted distribution already approved

App Store Distribution & Marketing App Review