B2B white label apps - against guidelines?

App Store Distribution & Marketing App Store Connect
Tronno OP
Created Dec ’23
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I'd like to build an enterprise "white label" iOS app - that is, apply different branding to identical templates. Guidelines 4.2.6 and 4.3 seem to prohibit this as spam.

However, I found these apps which clearly share the same template:

There are dozens more. To see them all search: site:apps.apple.com "developed by the industry-leading Bushel platform".

They have identical screenshots, description text, even version number.

How can I do this, without being rejected for spam?

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tleep3 OP
Mar ’24

4.2.6 just says they all have to be submitted under their own accounts. No problem there.

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B2B white label apps - against guidelines?
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