My App Rejected 4.3 Design: Spam

hi

I submitted our app 2 days ago to review, and earlier this morning I was surprised that the application was rejected, Reason 4.3 Design: Spam.

And I've introduced an application programmed by myself, and a unique design. We spend over 2.5 half years on writing the code and getting this app ready to state it is now. we went through multiple ux/ui designer we have in and out of the design inside figma. This is just generic. We submitted same app 4 weeks ago at first we got same rejection reasoning, then we got a replied and apple said there is an issue, and we fixed and redesigned again. I feel like we are just getting generic answer. What should we do ?The app is a dating app, and yes I know, Another one. but I see dating apps that are exact same copy of others getting published. ours we use AI and very interesting way of matching and completely different than any other UI out there. how could they possible say we are spam ?

The app guideline you mentioned specifically mentions dating apps so I'd assume the reviewer is applying this blanket guidance. It mentions the app must provide a unique, high-quality experience. I think you need to specifically explain to Apple why your app is different from the other dating apps. Also, I'd make sure the first run experience demonstrates these unique capabilities. If the Apple reviewer had a poor impression on the first run, that may have impacted their decision.

4.3 Spam Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program.

The app is a dating app

That's your problem right there. Apple isn't accepting anymore dating apps (they announced that almost four years ago, March 4, 2020), unless it's something that is VERY unique.

I'm surprised you put so much time into an app that is so risky to get approved.

My App Rejected 4.3 Design: Spam
 
 
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