I recently decided to re-upload a game I've created a while back since I have the spare time to refine it to adhere to today's requirements. The old version has been deleted from the store and I needed to renew my App Store Connect paid agreement.
I updated my product, paid for App Store Connect, uploaded and was horrified to receive a review of 'spam':
_"We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences.
Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps.
Learn more about our requirements to prevent spam in App Review Guideline 4.3(a)."_
Being confused by this response, I initially thought this must be because they're comparing it to the old upload which has been deleted from the store. I went ahead and expained this but also asked for more info just in case someone has repacked my product. I received this response:
"Thank you for your reply. Just as we would not share information from your Apple Developer Program account with another developer, we do not share the details of apps submitted under other Apple Developer Program accounts.
During our review, we found that this app duplicates the content and functionality of other apps submitted to the App Store, which is considered a form of spam and is not appropriate for the App Store.
Since apps submitted to the App Store should be unique and should not duplicate other apps, we encourage you to create a unique app before resubmitting for review."
I'm shocked because I have no idea how my app can be considered spam. If anything, it's fairly unique.
I am only able to provide a YouTube link but would appreciate some feedback on how this is considered 'spam'. It looks like I have no way to make this go live. Can anyone help me understand this further?
https://www.youtube.com/watch?v=GnQrG1I5-PI