The App Store and Mac App Store showcase your amazing apps and help customers find new favorites. They’re also where our editors share stories about inspiring developers and their incredible work. Find out how customers can discover your apps and games, and learn how our editors select apps and developers to feature.
Search on the App Store and Mac App Store allows customers to find apps, games, stories, categories, in-app purchases, and developers. Searches use app and in-app purchase metadata from your product page to deliver the most relevant results. We’re constantly evolving how search works to serve the best results to customers’ queries. When customers search for an app, the App Store returns a list of apps that are ranked based on a number of factors, including text relevance (matches for the app’s title, keywords, and primary category) and customer behavior (downloads and the number and quality of ratings and reviews). In addition to getting results for their specific search query, customers are shown suggested search terms to help them find what they’re looking for. They can also view Trending Searches to see what other customers in their region are interested in.
To learn more about crafting your product page metadata, see Creating Your Product Page.
Categories on the App Store and Mac App Store sort apps based on their main function or subject matter. Customers can browse categories, such as Entertainment, Shopping, or Social Networking, to find related apps. You can assign a primary and a secondary category to your app. The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store.
To learn more, see Choosing a Category.
The Today tab on the App Store is a daily destination with original stories from our editors around the world, featuring exclusive premieres, new releases, a fresh look at our all-time favorites, an App of the Day, a Game of the Day, and more. It offers tips and how-to guides to help customers use apps in innovative ways, and showcases interviews with inspiring developers. Stories share Apple’s unique perspective on apps and games and how they impact our lives, using artwork, videos, and developer quotes to bring your apps to life.
The App Store is also the world’s best game store, with dedicated experiences for games and apps that inform and engage customers through recommendations on new releases and updates, videos, top charts, and handpicked collections and categories. Both tabs also feature app preview videos that autoplay with muted audio as customers scroll through the tabs, and selected in-app purchases — which customers can start buying directly on the App Store.
Customers can browse in-app purchases directly on the App Store and start a purchase even before downloading your app, helping your app’s content gain exposure. You can promote up to 20 in-app purchases, including subscriptions, on your app’s product page. They can also appear in search results and may be featured by our editorial team.
For details, see Promoting Your In‑App Purchases.
Customers can now discover the stories, collections, and in-app events featured on the App Store Today tab right from their Home Screens.
Discover is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.
Create is where customers find powerful apps that make creating on a Mac intuitive, efficient, and fun, with helpful tips and tours that even experts will find useful.
Work is where we showcase new favorites that support focus and organization. With curated collections and how-tos from our editors, finding the right business, productivity, and utility apps is easy.
Play is where we highlight great games and entertainment apps, with recommendations of new releases, all-time favorites, and handpicked collections.
Develop is where our editors curate the best developer tools and utilities to help bring your creativity and imagination to customers around the world.
Our worldwide team of editors curates selections on the App Store for each Apple platform in order to help your apps and games get in front of the right users, in the right places, at the right times.
We highlight new apps and games as well as those with significant updates, special in-app events or exclusives, cultural or seasonal moments, and more. We also highlight unique stories — for example, a behind-the-scenes look at how a developer launched an app that changed an industry or supported their community, or a spotlight that shows how an app helped a user solve an uncommon problem.
Learn about Getting Featured on the App Store.
If your app has a unique story that our editorial team should know, tell us about it. For new apps or a significant update, let us know six to eight weeks in advance of your launch.
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