The Mac App Store

The Mac App Store has always made it easy for millions of customers around the world to discover and download Mac apps. The Mac App Store on macOS Mojave and later offers a richer experience so customers can find apps that help them create, work, play, and develop, even more easily.


Discover is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.

If your app has a unique story that our editorial team should know about, let us know.


Create is where customers find powerful apps that make creating on a Mac intuitive, efficient, and fun, with helpful tips and tours that even the most expert users will find useful.


Work is where we showcase new favorites that support focus and organization. With curated collections and how-tos from our editors, finding the right business, productivity, and utility apps is easy.


Play is where we highlight great games and entertainment apps, with recommendations of new releases, all-time favorites, and handpicked collections.


Develop is where our editors curate the best developer tools and utilities to help bring your creativity and imagination to customers around the world.

A Deeper Product Page Experience

The Mac App Store product page includes features that help drive discovery and downloads of your app. You can add up to three app preview videos per localization to show your Mac app in action and highlight its key features and functionality. App previews autoplay on the Mac App Store, making them even more useful in helping customers learn about your app. You can also add an app subtitle and up to 10 screenshots.

Learn more about preparing your product page metadata

An Easy Way to Request Reviews

Give customers a simple and effective way to rate and review your app using the SKStoreReviewController API. Simply identify places in your app's user experience where it makes sense to ask for feedback, and customers can write and submit a review without leaving the app. You can prompt for ratings up to three times in a 365-day period.

Learn more about Ratings, Reviews, and Responses