App Review

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Understand the technical and content review process for submitting apps to the App Store.

App Review Documentation

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My app has been in the 'Waiting for Review' status for more than 48 hours. I would like to inquire if there might be any issues on my side that I should address.
I would like to inquire if there are any issues with the review of version 2.3.31+338. It has been 48 hours since submission, and the status still shows 'Waiting for Review It is necessary for my app to go live within today as scheduled by my company, since we have customers waiting to use it. Thank you for your kind support.
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Sep ’25
App Rejected – Guideline 4.1 (Copycat / Impersonation) – Need Advice
Hello everyone, My app was recently rejected under Guideline 4.1 – Design: Copycats. The review team mentioned that my app or its metadata appears to be misrepresenting itself as another popular app or service, and therefore was not approved. This came as a surprise, because my app is an original trading journal product that I’ve built from scratch. While there are other trading journals in the market, my app has unique features and a different design. I did not intend to copy or impersonate any existing app. I would really appreciate advice from anyone who has gone through a similar rejection: What kind of changes did you make to get past this rejection? Should I focus more on branding (name, logo, color scheme) to differentiate? Is it helpful to write an explanation to the App Review team describing how my app is unique? Any tips or experiences would be very helpful, since I want to make sure my app stands out clearly and avoids any resemblance issues. Thank you in advance!
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178
Sep ’25
App has been under "In Review" status for 3+ days
Since the app was submitted on September 11, it has been stuck in the "in review" status for more than 3 days without being rejected, without further information updates, and without any other feedback. We can't delay any longer, the lack of progress is disrupting our plans. Please inform us immediately on how to proceed or upgrade the review. We contact the Apple review team almost every day (via email), but there is no clear reason for the response. This makes us feel frustrated while waiting for feedback, and at the same time, our users cannot wait any longer. Any help would be greatly appreciated! Thanks.
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276
Sep ’25
Urgent help – account flagged for termination without prior notice
Hello everyone, Today we suddenly received a Pending Termination Notice for our Apple Developer account. What makes this situation especially difficult is that there were no prior warnings, rejections, or requests for clarification before this action was taken. Our app was published on September 1, and just a short while ago (September 12) we were notified that the account is flagged for removal and our product was already taken down from the App Store. We submitted a formal appeal to the App Review Board a few minutes ago, but we are extremely concerned. Our company is a U.S.-registered business and we provided all required documentation during enrollment and afterwards. Everything is legitimate, and we strongly believe this is a mistake. For us, every minute matters — we run a large-scale marketing campaign, and each delay is already costing us thousands of dollars in losses. This sudden removal without prior communication feels devastating. Has anyone else faced a similar situation? How long did it take for Apple to respond to an appeal in such cases? And is there any recommended way to escalate urgent matters like this? We would deeply appreciate any advice or shared experiences. Thank you.
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Sep ’25
App Review – How to Validate Referral Feature with Third-Party Consent (Guideline 5.1.2)
Hello everyone, I’m developing an app for our insurance franchise network called Avantar Indica. The core functionality of the app is to allow a user (after being affiliated to one of our units) to refer friends or family members so that the franchise unit can contact them and offer our services. During App Review, the app was rejected under Guideline 5.1.2 – Privacy – Data Collection and Storage, since the app currently collects name and phone number of third-party contacts without their explicit consent. I completely understand Apple’s concern and would like to adapt the functionality in order to make it compliant with the App Store Guidelines. 👉 New proposed flow: When a user selects a contact to refer, no personal data is stored immediately. Instead, the app will send an email or SMS invitation to the referred person, informing them that they have been invited by [User’s Name]. The referred person will be able to accept or decline the referral. Only if the referred person explicitly accepts will their data (name and phone number) be securely stored in our database and shared with the franchise unit. This way, the referral process only completes after explicit consent from the data owner, which I believe aligns with both App Store Guidelines and privacy regulations such as GDPR and LGPD. ❓ My question: Would this adjusted approach (sending an invitation and saving data only after acceptance) be considered acceptable under Guideline 5.1.2? Or is there a recommended best practice for implementing this kind of referral flow on iOS apps? Any guidance or experiences from other developers who faced similar situations would be greatly appreciated. Thank you!
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Sep ’25
Seeking Guidance: Car Play App Rejected.
Hello Apple Community, I'm seeking guidance on a Car Play app rejection from the apple team. My mobile-only app was approved, but the version that includes the Car play app is consistently being rejected, and I'm trying to understand the reasons for the same. I'm hoping to get insights from developers who have successfully published Car Play apps, especially those involving voice interaction. About the App My ios app is an AI-powered voice agent for drivers, designed to provide a hands-free, conversational experience. The app's features include: Information & Navigation Live weather updates. Turn-by-turn navigation for single or multiple destinations, which opens Google Maps. Real-time data lookups (flight status, stock prices, news, sports scores). Media & Entertainment Playing songs via Spotify and YouTube Music. Productivity Setting time-based reminders. Making phone calls. Vehicle Integration Remote commands for the vehicle (e.g., "lock the doors," "open the trunk"). Accessing vehicle data (fuel level, tire pressure, etc.). The Problem: Car Play Rejection When I remove the Car Play code and manifest declaration, the app gets approved for mobile. However, as soon as I include the Car Play implementation, the app update is rejected. This leads me to believe the issue is not with the app's core functionality but specifically with how it presents itself on Car Play. My Core Question for the Community Is the rejection likely because Car Play does not permit third-party, general-purpose voice assistants as a primary app interface? The platform seems to reserve core voice control for the integrated Siri and third-party apps are expected to fit into specific categories (Media, Navigation, IoT, etc.) using the Car App Library templates. My app acts as a single, all-in-one assistant, which is not one of the listed categories. What is the correct path to bring my app's features to Car Play? Is it against policy to have a custom voice assistant, even if its capabilities fall into supported functions like navigation and media? Should I fundamentally change my approach? For example, should I break the app down and submit it as a Navigation or IoT app that uses the official Car App Library templates, and then offer my voice capabilities within that compliant structure? Has anyone successfully integrated a third-party voice service into a Car play app, and what was the approved architecture? Or any other path you suggest based on your experience. I've reviewed the "Car app quality" guidelines but am looking for practical interpretation and advice from those with experience. Any insights you can share would be incredibly helpful. Thank you
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Sep ’25
Rejection of VPN App for Guideline 4.3(a) - Design - Spam
Hello everyone, We are currently facing a frustrating situation: we are trying to publish an app that enables VPN connection with our platform, which is offered exclusively to our clients. However, our app is being repeatedly rejected under Guideline 4.3(a) - Design - Spam. To clarify, this VPN app is strictly for enterprise use and only operates in specifically provisioned environments. It is not a generic VPN client and cannot function outside of its intended context. Authorship: The entire codebase is original and exclusive. The only third-party dependencies are: WireGuardKit: used for establishing the VPN tunnel (WireGuard protocol). ZIPFoundation: used for compression and decompression of packages. Uniqueness: No other VPN app on the market works with our solution. The only thing in common with some is the use of the WireGuard protocol. Our app includes an agent that reports device information to our platform for security policy evaluation and access control. It uses entirely proprietary authentication and authorization processes. We cannot “do something different”: removing or changing these core functions would eliminate necessary telemetry, authentication, or restrictions, and the app would no longer fulfill its corporate purpose. It provides exactly what is needed for our enterprise clients, nothing more and nothing less. We kindly ask for advice or insights from anyone who has faced similar issues, or from moderators/admins if there is a way to get more specific feedback or reconsideration. We are open to providing any additional information if needed. Thank you in advance for your help and suggestions. Best regards,
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Sep ’25
App stuck "In Review" for 7+ days
Since the app was submitted on September 3, it has been stuck in the "in review" status for more than 7 days without being rejected, without further information updates, and without any other feedback. We can't delay any longer, the lack of progress is disrupting our plans. Please inform us immediately on how to proceed or upgrade the review. We contact the Apple review team almost every day (via email), but there is no clear reason for the response. This makes us feel frustrated while waiting for feedback, and at the same time, our users cannot wait any longer.
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Sep ’25
xcode changes dsym bundle identifier
I have included a number of plugins with my app. If I get xCode to compile a dsym file, it changes the identifier from x.y.z to com.apple.xcode.dsym.x.y.z When I try to upload it, it gives the error Invalid Bundle. The application bundle may not contain tools or frameworks provided by Apple, or using bundle identifiers in the 'com.apple.' namespace. Invalid bundle: [hk.cinder.Monitor2.pkg/Payload/Monitor2.app/Contents/Resources/Modules/Release/BIS.bundle.dSYM], with bundle identifier 'com.apple.xcode.dsym.x.y.z.BIS'. (ID: 3c2029d4-93fb-48fe-8ec0-c2c28a810167) Anyone got any idea what is going on?
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Sep ’25
App Store Connect Error ITMS-90058: This bundle is invalid
App Store Connect rejects the build with the following error: Please correct the following issues and upload a new binary to App Store Connect. ITMS-90058: This bundle is invalid - The value for key CFBundleVersion [iphoneos] in the Info.plist file must be a period-separated list of at most three non-negative integers. Please find more information about CFBundleVersion at https://developer.apple.com/documentation/bundleresources/information_property_list/cfbundleversion But we double-checked at the app level; in all places the CFBundleVersion and versions is mentioned in the correct format. Even though we tried to upload via Xcode and Transporter, both show success. but the build is not reflecting in TestFlight. Receive the above error message via mail. data: { "attributes": { "cfBundleShortVersionString": "3.25.9", "cfBundleVersion": "25", "p Validated with the delivery log, but the delivery log also shows correct versioning only.
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Sep ’25
iOS App stuck in "Waiting For Review"
Hi everyone, Our app has been stuck in "Waiting for Review" status for 2 days now and we’re starting to get very concerned. Details: Version 7.0.4 All required metadata completed It usually takes less than a day for the reviews to be done but it is now two days and we do not want to abuse the expedited review policy. It seems unusually long considering that the typical review time is just a day or less. Has anyone else run into similar delays lately? Is there any other way to escalate the issue or get Apple’s attention other than an expedited review? Thanks in advance for any help or advice!
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Sep ’25
App Store Preview Video guidelines - not met?
Hey, I just uploaded a video preview for my app and my submission was declined: "The app preview includes content that does not sufficiently show the app in use. Specifically, the app preview: Includes device images and/or device frames. App previews should allow users to see what the app does and how it will appear on their device when the preview is played in full screen. Next Steps To resolve this issue, revise the app preview to only use video screen captures of the app that may include narration and video or textual overlays for added clarity." For my understanding I only uploaded a cut together version of screen recordings with subtitles above. I'll attach some screenshots. The recordings are connected through some animations (fade in/out, etc) might this be the reason for a declination? Thank you, Carlotta
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Sep ’25
Developer account terminated under Section 3.2(f) WITHOUT WARNING NOR EXPLANATION ! Did this happened to you too ?
Did you got a similar letter ? " This letter serves as notice of termination of the Apple Developer Program License Agreement ...Pursuant to Section 3.2(f) of the ADP Agreement.." Fast forward, we are a corporation that spend over 1M on development for our app at apple store. Out of the blue we got this letter and our app was removed within the same day. No warning email prior, No appeal option afterwards. We were banned for a year. We tried to get at least a reply what we did wrong? So far no explanation. We suspect this is either: A campaign from our competitors, trashing our app with tons of neg/positive reviews. (If so, Why is so easy, for bad actors to manipulate Apple Algorithms and to destroy legit apps and why Apple allows it) ? Either someone else complained about our name or logo. (If so, Apple should ask for document, because we hold trademarks of our logos and names). Section 3.2(f) is very murky without clear language. Up to this day we don't know why our business was destroyed in 1 day ! As consequence of our ban, We are loosing legit advertisers like banks, and brands. We are looking forward for our day in court ! Discovery process will solve the mystery of our ban. The most scariest part of our situation, that might be your situation tomorrow, is the uncertainly in the future, that some bot might flag your app for removal and all your time and investment is gone within a day, without any explanation, and without the possibility to speak to a human. Millions of developers are paying $100 per year. This kind of money should be enough to pay at least, for human customer service, to serve the developers community properly. Did this happen to you too ?
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Sep ’25
iOS App Stuck in "Waiting for Review"
Hi everyone, Our game has been stuck in "Waiting for Review" status for 2 days now and we’re starting to get very concerned. Details: Game category: Games/Puzzles Version 1.0 All required metadata completed Age rating: 4+ We’ve tried the following steps multiple times: Removed and re-submitted the build four times to draw attention to the submission Submitted an expedited review request (no response or movement) It seems unusually long considering that the typical review time is just a few days. Has anyone else run into similar delays lately? Is there any other way to escalate the issue or get Apple’s attention? Thanks in advance for any help or advice!
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Sep ’25
Paywall via External Payment Link (Stripe)
My app start with a onboarding quiz, then a hard paywall via a stripe External Payment Link. And i got rejected, please why? Below is their quote: Guideline 3.1.1 - Business - Payments - In-App Purchase The app unlocks or enables additional functionality with mechanisms other than in-app purchase, which is not appropriate. Specifically, the app uses promo codes to unlock digital content. Next Steps It would be appropriate to remove these features from the app and any other feature that unlocks or enables functionality with mechanisms other than the App Store. If you want to provide discounted subscriptions in the app, use an Apple-supported offer code. Resources Learn more about requirements for apps that offer paid digital content and services in guidelines 3.1.1 and 3.1.3. Guideline 3.1.1 - Business - Payments - In-App Purchase We noticed that your app includes or accesses paid digital content, services, or functionality by means other than in-app purchase, which is not appropriate for the App Store. Specifically: The Lifetime Access and Monthly Access can be purchased in the app using payment mechanisms other than in-app purchase. Next Steps The paid digital content, services, or subscriptions included in or accessed by your app must be available for purchase in the app using only in-app purchase. If you have any additional information to provide regarding the digital content and services in your app and how the guidelines apply to them, please reply to this message in App Store Connect and let us know. If there is information you'd like us to consider in our review of future submissions, please feel free to include it in the App Review Information section of App Store Connect.
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Sep ’25
App is stuck in "Waiting for review" for more than a month, going past my launching deadline
Hi, I'm here hoping for some help or advice in terms of a critical situation I'm currently facing. I've submitted an iOS app more than one month ago, it was quickly got review and rejected twice, and when I re-submit the third time with new build, it then was stuck in the "Waiting for review" status for about 3 weeks. Then, I decided to withdraw the submission and re-submit again, but it doesn't work and remain "Waiting for review" status until now. During these waiting period, I’ve contacted Apple Support multiple times through mails, and received confirmation that my expedited review request was approved. However, no progress has been made since then. Here is a quick summary of the timeline Initial submission: July 29, 2025 Rejected due to Guideline 4.2.2 & 2.1: July 30, 2025 Second submission: Aug 4, 2025 Rejected due to Guideline 4.2.2 & 4.2.0: Aug 6, 2025 Third submission: Aug 6, 2025 Withdraw third & create forth submission: Aug 25, 2025 If anyone from the App Review team sees this post, or if any developers have experienced a similar situation and can offer advice, we would be truly grateful. Thank you in advance for your time and support.
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Sep ’25
Error in submitting the App for review
When attempting to submit our application for review, I encountered an error message that does not specify the actual cause of the failure. Since the error message provides no indication of the underlying issue, I am unable to identify what is preventing the submission. Could you please advise what should be done? Noting that all app information is accurrate and filled and this is the first time I face such an issue.
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Sep ’25
App Store Approval for React Native Micro-Frontend with CDN Modules
We have a React Native iOS app where we are planning to adopt a micro-frontend architecture using Re.Pack. Some modules of the app would be hosted on a CDN and loaded on demand at runtime instead of being bundled fully inside the app. Is this approach compliant with Apple’s App Store Review Guidelines? Specifically, would loading JavaScript bundles or features dynamically from a CDN (instead of shipping all modules within the app binary) be acceptable for App Store approval? If there are any restrictions or best practices we should follow for this type of setup, please advise.
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Sep ’25